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Adobe Marketo Engage vs SAP Marketing Cloud: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Marketo Engage vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 38777 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Marketo Engage and SAP Marketing Cloud

Adobe Marketo Engage, SAP Marketing Cloud, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.

SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the i...nformation they need to stay safe from the moment they enter the building, " - Ben Conrad

"We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave... our IT team the confidence to become more independent and self-sufficient. " - Everson Martins Baptista

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than SAP Marketing Cloud for

Software Failure Risk

  • medium

logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than Adobe Marketo Engage for

Software Failure Risk

  • low

About

Marketing Automation Software for lead management and B2B marketers

Marketing Cloud offering customers the freedom to define their journey

Age

1982

1972

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

140

80

Total Goals
(we found evidences for)

19

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account





content publishing

searching for content






training & onboarding


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic




revenue cycle management


social media marketing


conversion management



segmentation and targeting



contact list management

creating contact list



trade show marketing


helpdesk management




sales document management

contract management

proposal & quote management



international marketing


personalized marketing




database marketing


business development


identify target customers

customise loyalty program


outbound marketing


competitive intelligence


knowledge management

creating knowledge base


influencer marketing


touchpoint management


performance management



community building


community marketing



channel management


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management





follower management


relationship management






products & pricelist management


attribution management



promotion management



subscription management




sales review & feedback


rating and review management


relationship marketing



distribution management


referral management


courses & assessment

create learning path



pipeline management



reputation management


advocacy management





customer case management


discount management


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more
  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting