SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. Website etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc. and SAP Marketing Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAP Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization." - Laura Monari
SAP Marketing Cloud, Yespo Оmnichannel CDP, EasySender, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on SAP Marketing Cloud Use Cases
How can SAP Marketing Cloud enhance your Customer Communication Management process?
Why is SAP Marketing Cloud the best choice for Customer Engagement?
What Are the key features of SAP Marketing Cloud for Campaign Management?
What benefits does SAP Marketing Cloud offer for Workflow Management?
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. Testimonial By Laura Monari |
|
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Laura Monari Manager Sales Support and Operation Excellence, Head of CX Tetra Pak |
We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. Testimonial By Laura Monari |
|
Richard Kujan CIO ZSSK |
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
Katrin Strohmann Global Product Owner Marketing Cloud Bosch Power Tools |
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
Case Studies
CASE STUDY Sharks Sports & Entertainment (SSE)
CASE STUDY NHL (National Hockey League)
CASE STUDY FC Bayern
CASE STUDY Cirque du Soleil
CASE STUDY Siemens Healthineers
CASE STUDY Coldplay
Video
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions(FAQ)
for SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
SAP data sovereignty service lets customers run cloud workloads inside their data centers
SAP has launched the SAP Sovereign Cloud On-Site service, allowing customers to run cloud workloads within their own data centers, enhancing data sovereignty and compliance. This service is part of SAP's global Sovereign Cloud platform, focusing on EU enterprises' needs for regulatory compliance and digital autonomy. SAP plans to invest 20 billion in developing digital sovereignty products.
SAP Names Abhishek Jauhri VP, BTS Head for US Public Services - ExecutiveBiz
SAP has appointed Abhishek Jauhri as vice president and head of business transformation services for U.S. public services. Jauhri, previously leading SAP's business transformation services for the U.S. North East region, announced his new role on LinkedIn. His past roles include positions at Deloitte and as an SAP FICO consultant at various firms.
Europe must catch up with US: German software giant SAP - ET Telecom
SAP announced a 20 billion investment in cloud computing over the next decade to enhance Europe's digital capabilities and reduce reliance on US tech firms. This initiative aims to ensure data sovereignty by allowing European customers to store data within the EU. SAP's cloud services will be fully operated by the company, with German firm Hensoldt among the first adopters.
Strategic Synergy: How BBVA and SAP Redefine Corporate Banking Through Digital Transformation
BBVA and SAP have formed a strategic partnership to enhance corporate banking through digital transformation. By integrating SAP's AI and ERP systems, BBVA has improved operational efficiency and customer retention. This collaboration has reduced e-commerce response times by 80% and increased virtual user growth by 186% without additional hardware. The partnership aligns with SAP's ESG frameworks, with BBVA allocating 30 billion in sustainable finance in Q2 2025.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
How efficiently Does SAP Marketing Cloud manage your Social Media Management?