SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. Website etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc. and SAP Marketing Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAP Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our p...eak season." - Waldemar Breitling
Peer review evidence (same sources as the product rating summary)
"...Key features include lead scoring, lead nurturing, advanced marketing analytics, online and offline cross-channel integrations, social media monitoring and analytics, embedded social collaboration, loyalty management and marketing resource management...." Peer review
"...This enables us to follow up on identified leads with further automated emails to nurture...." Peer review by William D., Marketing Programme Manager
"...The platform supports efficient commercial operations, easy customer communication, fruitful marketing campaigns and smooth business processes...." An Efficient E-Commerce Platform: What Is It Like and Why Does Your Business Need It?
SAP Marketing Cloud, Yespo Оmnichannel CDP, EasySender, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
SAP Marketing Cloud Customer wins, Customer success stories, Case studies
How does SAP Marketing Cloud facilitate Customer Communication Management?
Why is SAP Marketing Cloud the best choice for Customer Engagement?
What makes SAP Marketing Cloud ideal for Campaign Management?
Why is SAP Marketing Cloud the best choice for Workflow Management?
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Waldemar Breitling Head of Digital Marketing Ravensburger |
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
Katrin Strohmann Global Product Owner Marketing Cloud Bosch Power Tools |
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
Marcel Hartlein Global Head Digital Transformation Emmi Group |
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
DyFlex - Managed Service Providers - Medium
DyFlex continues path of growth with SAP opportunities
NTT DATA - Technology Services - Very Large
SAP Brings SAP SuccessFactors and Joule to NTT DATA’s Global People and Culture Transformation
NTT DATA - Technology Services - Very Large
NTT DATA awarded Golden Certificate by SAP as Global Operations Partner
Department of Transport and Main Roads (TMR) Queensland - Government Administration - Large
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions (FAQ)
What buyers ask before choosing SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
UTA Pay certified for SAP Cloud Integration
United TranzActions (UTA) announced that UTA Pay is now certified for integration with SAP Cloud solutions, specifically through the SAP Digital Payments add-on. This integration allows SAP customers to access UTA's payment processing capabilities, including credit card and ACH acceptance, while enhancing payment workflow visibility and reducing PCI compliance exposure.
SK, AX-SAP Deepen AI-Native Enterprise Partnership | DBR
SK AX and SAP have signed a Memorandum of Understanding to jointly develop AI-native enterprise solutions. The collaboration focuses on integrating AI into ERP systems and other corporate operations, leveraging SAP's Autonomous Suite and Business AI products. SK AX plans to list its AXgenticWire ERP Suite on SAP's AI Agent Hub marketplace, aiming to enhance ERP implementation and operational quality globally.
Insi Achieves SAP PartnerEdge Sell Status in the United States and Canada, Advancing North American Growth Strategy
Insi has achieved SAP PartnerEdge Sell status in the United States and Canada, allowing it to sell SAP Cloud ERP solutions directly. This accreditation enhances Insi's role from an implementation partner to a full commercial partner, supporting North America's significant SAP renewal cycle.
SAP, Coupa and RapidRatings Lead Supplier Data Platforms
SAP Business Network leads Procurement Magazine's Top 10 Supplier Data Platforms, highlighting its role in global procurement and supply chain collaboration. The platform supports over 6 million suppliers, facilitating $6.5 trillion in annual commerce. It offers compliance support across 41 countries, enabling efficient invoice workflows and data protection.
SAP SE Profile
HQ Location
Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany
Employees
10001+
Social
What benefits does SAP Marketing Cloud offer for Social Media Management?