SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. Website etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc. and SAP Marketing Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAP Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of di...gital channels we use." - Richard Kujan
SAP Marketing Cloud, Maropost, SALESmanago, Bloomreach, Yespo Оmnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on SAP Marketing Cloud Use Cases
How can SAP Marketing Cloud enhance your Customer Communication Management process?
How does SAP Marketing Cloud facilitate Customer Engagement?
What benefits does SAP Marketing Cloud offer for Campaign Management?
How can SAP Marketing Cloud enhance your Workflow Management process?
54+ more Business Use Cases
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
|
We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. Testimonial By Laura Monari |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Richard Kujan CIO ZSSK |
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
Marcel Hartlein Global Head Digital Transformation Emmi Group |
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
|
Laura Monari Manager Sales Support and Operation Excellence, Head of CX Tetra Pak |
We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. Testimonial By Laura Monari |
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
|
Consumer Services
|
Consumer Services |
Case Study Tetra PakRead More |
|
Transportation/Trucking/Railroad
|
Transportation/Trucking/Railroad |
Case Study ZSSKRead More |
|
NA |
Case Study SEA GroupRead More |
Video
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions(FAQ)
for SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
Revolutionizing Education with SAP on AWS: Enhancing Learning Through Cloud Technology
SAP's ERP integration with AWS cloud technology is transforming education by improving operational efficiency and digital learning experiences.
SAP Business Network Enhances Supply Chain Resilience With AI, Massive Data Sets
SAP Business Network is using AI and large data sets to improve supply chain resilience.
SAP partners with Metito Utilities to drive AI-powered digital transformation
SAP partners with Metito Utilities to implement AI-powered digital transformation using SAP S/4HANA Cloud Public Edition, enhancing agility and optimizing operations in the water management sector.
SAP SE Feeds
SAP Releases Integrated Report 2024 and Files Annual Report 2024 on Form 20-F with the ...
SAP has released its Integrated Report 2024 and filed its Annual Report 2024 on Form 20-F with the U.S. Securities and Exchange Commission.
SAP appoints Simon Davies as President of newly-formed APAC region | Mi3
SAP appoints Simon Davies as President of the newly-formed APAC region, responsible for strategy and operations across Asia Pacific, including markets like Australia, China, and India.
Sebastian Steinhaeuser Joins SAP Board - The Software Report
Sebastian Steinhaeuser has been appointed to SAP's Executive Board to lead the new Strategy & Operations division, focusing on strategy, internal operations, and collaboration with global marketing.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
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What benefits does SAP Marketing Cloud offer for Social Media Management?