SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. Website etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc. and SAP Marketing Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAP Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of di...gital channels we use." - Richard Kujan
SAP Marketing Cloud, Yespo Оmnichannel CDP, EasySender, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on SAP Marketing Cloud Use Cases
How efficiently Does SAP Marketing Cloud manage your Customer Communication Management?
What makes SAP Marketing Cloud ideal for Customer Engagement?
How can SAP Marketing Cloud enhance your Campaign Management process?
What solutions does SAP Marketing Cloud provide for Workflow Management?
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Richard Kujan CIO ZSSK |
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
Katrin Strohmann Global Product Owner Marketing Cloud Bosch Power Tools |
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
Marcel Hartlein Global Head Digital Transformation Emmi Group |
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
Case Studies
CASE STUDY Coldplay
CASE STUDY NHL (National Hockey League)
CASE STUDY Sharks Sports & Entertainment (SSE)
CASE STUDY Cirque du Soleil
CASE STUDY FC Bayern
CASE STUDY Siemens Healthineers
Video
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions(FAQ)
for SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
SEKISUI CHEMICAL, Fujitsu, and SAP Japan announce comprehensive modernization of ...
SEKISUI CHEMICAL, Fujitsu, and SAP Japan are collaborating to modernize SEKISUI's management platform using SAP S/4HANA Cloud. This initiative aims to enhance data-driven decision-making and unify administration across SEKISUI's global operations. Fujitsu supports the implementation with its extensive SAP expertise, while SAP Japan provides strategic insights and solutions to drive sustainable value creation for SEKISUI.
SAP a Leader in Magic Quadrant for Cloud ERP for Service-Centric Enterprises
SAP has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Cloud ERP for Service-Centric Enterprises. This marks the fourth consecutive year SAP has achieved this recognition, highlighting its completeness of vision and ability to execute. SAP Cloud ERP, a core component of the SAP Business Suite, offers embedded AI, real-time insights, and industry-specific capabilities, enabling organizations to scale and innovate efficiently.
IBM to acquire SAP consultancy Cognitus - Consulting.us
IBM is set to acquire Cognitus, a Dallas-based SAP consulting firm known for its SAP S/4HANA services and proprietary solutions. This acquisition will enhance IBM's capability to deliver SAP solutions globally. Cognitus, an SAP gold partner, brings expertise in digital transformation and AI technology to improve SAP implementations.
Adyen N : First to Market With Launch of SAP's Open Payment Framework, Streamlining ...
Adyen and SAP have launched the Open Payment Framework (OPF) for SAP Commerce Cloud, streamlining payment setup for retailers. Freedom Furniture is among the first to implement this solution, which accelerates time-to-market with integrated ecommerce payment capabilities. The OPF offers seamless deployment and access to Adyen's payment methods, enhancing retailers' digital transformation efforts.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
What solutions does SAP Marketing Cloud provide for Social Media Management?