SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. Website etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc. and SAP Marketing Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAP Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster." - Katrin Strohmann
SAP Marketing Cloud, Maropost, SALESmanago, Bloomreach, Yespo Оmnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on SAP Marketing Cloud Use Cases
How efficiently Does SAP Marketing Cloud manage your Customer Communication Management?
What makes SAP Marketing Cloud ideal for Customer Engagement?
What benefits does SAP Marketing Cloud offer for Campaign Management?
What Are the key features of SAP Marketing Cloud for Workflow Management?
54+ more Business Use Cases
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave our IT team the confidence to become more indepen...dent and self-sufficient. |
|
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Katrin Strohmann Global Product Owner Marketing Cloud Bosch Power Tools |
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
Everson Martins Baptista President and CEO Sorrifacil Franchising Ltda |
We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave our IT team the confidence to become more indepen...dent and self-sufficient. |
|
Waldemar Breitling Head of Digital Marketing Ravensburger |
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
|
|
NA |
Case Study RavensburgerRead More |
Consumer Services
|
Consumer Services |
Case Study Tetra PakRead More |
Manufacturing
|
Manufacturing |
CASE STUDY Rheem AustraliaRead More |
Video
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions(FAQ)
for SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
SAP Business AI: Release Highlights Q4 2024
SAP Business AI released over 130 generative AI capabilities in 2024, enhancing tasks like esports strategy and HR operations. The AI copilot Joule was integrated into 80% of tasks, with 1,300 new skills, and partnerships with AWS, Meta, NVIDIA, and others were formed.
Croonwolter&dros Adopts SAP Cloud ERP System - - InsideSAP
Croonwolter&dros, a Dutch company, adopts SAP S/4HANA cloud ERP system to modernize its IT infrastructure, with Emixa assisting in the migration.
SAP Private Cloud Empowers Diriyah's Digital Transformation - - InsideSAP
Diriyah Company uses SAP Private Cloud to enhance operations, aligning with Saudi Arabia's Vision 2030 for digital transformation in culture and tourism.
SAP SE Feeds
US PPC Expense HV LP
Fireside Chat: AI and Data Security
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Join Our Fireside Chat: Navigating AI and Data Security
Date: June 25th, 2024
Time: 10:00 AM PST / 1:00 PM EST
Overview: Artificial Intelligence (AI) is revolutionizing the way businesses operate, offering unprecedented opportunities for enhancing user experiences and optimizing processes. However, with great power comes great responsibility. Ensuring data security and mitigating potential risks are crucial as organizations adopt AI technologies.
SAP Concur invites you to a fireside chat with a panel of AI and Data Security experts. This engaging session will delve into key aspects of adopting AI responsibly, addressing potential pitfalls, and ensuring data security.
Topics:
- Embracing AI to stay competitive and leveraging large data sets effectively.
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- Managing employee AI usage with proper governance.
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Why Attend?
- Learn from industry experts about the latest trends in AI and data security.
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- Understand the importance of transparency and compliance in AI usage.
- Get practical advice on managing AI tools and vendors within your company.
Panelists:
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- Stephen Semmelroth, Sr Director of Security, Avant
Moderator:
- Geniece McColgan, SAP Concur
How to Register: Register now to secure your spot and ensure you stay at the forefront of AI and data security advancements. Click here to sign up.
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What benefits does SAP Marketing Cloud offer for Social Media Management?