SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. Website etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc. and SAP Marketing Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAP Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy." - Marcel Hartlein
SAP Marketing Cloud, Yespo Оmnichannel CDP, EasySender, Bloomreach, Pyze, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
SAP Marketing Cloud Customer wins, Customer success stories, Case studies
How can SAP Marketing Cloud enhance your Customer Communication Management process?
How does SAP Marketing Cloud address your Customer Engagement Challenges?
How does SAP Marketing Cloud facilitate Campaign Management?
What makes SAP Marketing Cloud ideal for Workflow Management?
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
|
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Marcel Hartlein Global Head Digital Transformation Emmi Group |
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
|
Waldemar Breitling Head of Digital Marketing Ravensburger |
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
Katrin Strohmann Global Product Owner Marketing Cloud Bosch Power Tools |
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions(FAQ)
for SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
SAP remedies to EU will 'clarify' commitment to software choice, transparency | MLex
SAP is addressing EU antitrust concerns by proposing remedies to clarify its software maintenance and support policies. This move aims to ensure transparency and uphold software choice, following the European Commission's formal investigation initiated in September.
SAP Connect 2025: AI ushers in new era for work, putting HR at the centre of disruption
At SAP Connect 2025, SAP showcased its vision for integrating AI into HR, emphasizing its role in driving smarter decisions and enhancing employee outcomes. SAP's AI solutions, like SuccessFactors and Business AI, are transforming HR processes across Asia-Pacific, with notable implementations at PT Bank Danamon Indonesia and SA Power Networks. The event highlighted AI's potential to empower employees and improve workplace efficiency, focusing on continuous learning and adaptability.
RChilli Expands SAP SuccessFactors Portfolio with Launch of AI-Powered Search & Match Solution
RChilli has launched an AI-powered Search & Match solution integrated with SAP SuccessFactors. This tool enhances recruitment by automating candidate data extraction and matching, improving time-to-hire and hiring accuracy. It supports resume and job description ingestion via email and browser extensions and adheres to global compliance standards.
SAP: Premiums Will Fade If Competitive AI Dynamics Shift - Seeking Alpha
At SAP Connect 2025, SAP unveiled its vision for integrating AI into HR processes, emphasizing its impact on workforce planning and decision-making. SAP Business AI is already enhancing HR operations across Asia-Pacific, with notable implementations at PT Bank Danamon Indonesia. The event highlighted AI's role in creating more meaningful work environments and the importance of continuous learning in dynamic business landscapes.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
How can SAP Marketing Cloud enhance your Social Media Management process?