SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail, Social Media, Website, etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc.
Reviews
"SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our p...eak season." - Waldemar Breitling
SAP Marketing Cloud, Maropost, SALESmanago, Bloomreach, Yespo Оmnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on SAP Marketing Cloud Use Cases
What solutions does SAP Marketing Cloud provide for Customer Communication Management?
How efficiently Does SAP Marketing Cloud manage your Customer Engagement?
How does SAP Marketing Cloud address your Campaign Management Challenges?
What makes SAP Marketing Cloud ideal for Workflow Management?
54+ more Business Use Cases
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Waldemar Breitling Head of Digital Marketing Ravensburger |
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
Richard Kujan CIO ZSSK |
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
Katrin Strohmann Global Product Owner Marketing Cloud Bosch Power Tools |
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
|
Transportation/Trucking/Railroad
|
Transportation/Trucking/Railroad |
Case Study ZSSKRead More |
Consumer Services
|
Consumer Services |
Case Study Tetra PakRead More |
Food & Beverages
|
Food & Beverages |
Case Study Emmi GroupRead More |
Video
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions(FAQ)
for SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
DEWA completes migration of SAP Hana Enterprise Cloud to SAP RISE
DEWA migrates its SAP Hana Enterprise Cloud to SAP RISE, enhancing scalability, flexibility, and security in partnership with Moro Hub's sustainable data centers.
SAP ups AI factor in its SuccessFactors HCM suite - CIO
SAP enhances its SuccessFactors HCM suite with advanced AI capabilities, aiming to improve enterprise applications and operations.
News | SAP Announces New AI | Pipeline Publishing
SAP introduces new AI advancements, enhancing technology capabilities in the IT and telecom sectors. This development aligns with industry trends and modern network ecosystems.
SAP SE Feeds
US PPC Expense HV LP
Fireside Chat: AI and Data Security
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Join Our Fireside Chat: Navigating AI and Data Security
Date: June 25th, 2024
Time: 10:00 AM PST / 1:00 PM EST
Overview: Artificial Intelligence (AI) is revolutionizing the way businesses operate, offering unprecedented opportunities for enhancing user experiences and optimizing processes. However, with great power comes great responsibility. Ensuring data security and mitigating potential risks are crucial as organizations adopt AI technologies.
SAP Concur invites you to a fireside chat with a panel of AI and Data Security experts. This engaging session will delve into key aspects of adopting AI responsibly, addressing potential pitfalls, and ensuring data security.
Topics:
- Embracing AI to stay competitive and leveraging large data sets effectively.
- Understanding and mitigating bias in AI models and data privacy risks.
- Managing employee AI usage with proper governance.
- Vetting AI vendors for data handling policies and transparency.
Why Attend?
- Learn from industry experts about the latest trends in AI and data security.
- Discover strategies for leveraging AI responsibly in your organization.
- Understand the importance of transparency and compliance in AI usage.
- Get practical advice on managing AI tools and vendors within your company.
Panelists:
- Chris Auger, CEO, CloudForged.io
- Stephen Semmelroth, Sr Director of Security, Avant
Moderator:
- Geniece McColgan, SAP Concur
How to Register: Register now to secure your spot and ensure you stay at the forefront of AI and data security advancements. Click here to sign up.
Don’t miss out on this chance to engage with experts and enhance your organization's AI strategy. We look forward to seeing you!
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SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
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Financials
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Why is SAP Marketing Cloud the best choice for Social Media Management?