SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. Website etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc. and SAP Marketing Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAP Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave... our IT team the confidence to become more independent and self-sufficient." - Everson Martins Baptista
Peer review evidence (same sources as the product rating summary)
"...We used Leadformix for marketing automation: sending email blasts, setting up landing pages, workflows, lead scoring, pushing contacts to Salesforce and reporting on activity...." Peer review by Advisor in Marketing
"...And ability to push those leads directly inside of Salesforce and allow my sales organization to follow up on hot leads immediately is incredible...." Peer review by Calvin Scharffs, VP Marketing and Product Development, Lingotek
"...Our marketing and sales teams use LeadFormix for web visitor tracking and email campaigns...." Peer review by Chaunce Stanton, Marketing Director, Blank Slate Boarding House for Creatives
SAP Marketing Cloud, Yespo Оmnichannel CDP, EasySender, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
SAP Marketing Cloud Customer wins, Customer success stories, Case studies
How can SAP Marketing Cloud enhance your Customer Communication Management process?
How does SAP Marketing Cloud address your Customer Engagement Challenges?
How does SAP Marketing Cloud facilitate Campaign Management?
Why is SAP Marketing Cloud the best choice for Workflow Management?
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave our IT team the confidence to become more indepen...dent and self-sufficient. |
|
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Everson Martins Baptista President and CEO Sorrifacil Franchising Ltda |
We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave our IT team the confidence to become more indepen...dent and self-sufficient. |
|
Waldemar Breitling Head of Digital Marketing Ravensburger |
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
Marcel Hartlein Global Head Digital Transformation Emmi Group |
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
SAP makes it easier for customers to shop for legacy product support, ending EU antitrust probe
JYSK, GBM, DIFARE Group, Plastilene Group - Retail, Technology Services, Pharmaceutical, Manufacturing - Large
SAP and IBM Announce Client Momentum Across IBM Technology and SAP ...
Department of Transport and Main Roads (TMR) Queensland - Government Administration - Large
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions (FAQ)
What buyers ask before choosing SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
SAP positions Verena Siow as Regional President, Asia Pacific
SAP has appointed Verena Siow as the Regional President for Asia Pacific. Based in Singapore, she will focus on driving customer success and accelerating business transformation across the region. Siow has extensive experience in the technology sector and has held various leadership roles at SAP, including President and Managing Director for Southeast Asia.
Verena Siow named new SAP Regional President, Asia Pacific
SAP has appointed Verena Siow as the new Regional President for Asia Pacific. Based in Singapore, Siow will focus on driving customer success and business transformation across the region. With extensive experience in the technology sector, she aims to enhance SAP's AI innovation and enterprise transformation efforts.
SAP names Verena Siow Asia-Pacific President
SAP has appointed Verena Siow as the new president for the Asia-Pacific region. Based in Singapore, she will focus on enhancing customer business value across the region.
SAP promotes Verena Siow to regional president, Asia Pacific
SAP has appointed Verena Siow as regional president for Asia Pacific, based in Singapore. She will focus on customer outcomes and business transformation initiatives. Siow has been with SAP for 15 years, previously leading business suite operations in APAC.
SAP SE Profile
HQ Location
Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany
Employees
10001+
Social
How can SAP Marketing Cloud optimize your Social Media Management Workflow?