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Adobe Marketo Engage vs Sendoso: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Marketo Engage vs. Sendoso is based on a specific set of business needs and context. The comparison uses 43349 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Marketo Engage and Sendoso

Adobe Marketo Engage, Sendoso, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.

Sendoso focuses on Engagement Management, Customer & Prospect Gifting, Account Based Marketing, Direct Mail Marketing, etc.

"Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. " - Ari Sheinkin

"Super easy to use, integrates with Salesforce and our outbound tool of choice (SalesLoft) so that you can add contacts to a campaign or send out an item quickly. Our sales and biz dev teams use Sendoso through SalesLoft to key contacts at prospectiv...e customers and generate a much higher than average response and meeting rate with these contacts as a result. " - Joey Backs

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Sendoso for

Software Failure Risk

  • medium

logo Sendoso

Focus area

Sendoso is better than Adobe Marketo Engage for

Software Failure Risk

  • low

About

Marketing Automation Software for lead management and B2B marketers

Automation tool to connect with customers and drive revenue

Age

1982

Financials

SERIES A

SERIES C

Business Need

Total Processes
(we found evidences for)

140

70

Total Goals
(we found evidences for)

19

3

Top Processes

Evidences indicate better relative satisfaction


engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account





content publishing

searching for content






training & onboarding


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic




revenue cycle management


social media marketing


conversion management



segmentation and targeting



contact list management

creating contact list



trade show marketing


helpdesk management




sales document management

contract management

proposal & quote management



international marketing


personalized marketing




database marketing


business development


loyalty management

identify target customers

customise loyalty program


outbound marketing


competitive intelligence


knowledge management

creating knowledge base


influencer marketing


touchpoint management


performance management



community building


community marketing



channel management


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management





follower management


relationship management






products & pricelist management


attribution management



promotion management



subscription management




sales review & feedback


rating and review management


relationship marketing



distribution management


referral management


courses & assessment

create learning path



pipeline management



reputation management


advocacy management





customer case management


sales call management


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

Top Channels

Channels Used

  • e-mail

  • phone calls

  • omnichannel

  • offline

  • website

  • social media

  • video

  • user generated content

  • blogs

  • LinkedIn

  • promotions

  • causes and charity

  • point of sale

  • chat

  • display advertisement

  • trade shows

  • channel partners

  • text SMS

  • mass media

  • television

  • events

  • review sites

  • Amazon

  • See 20 more
  • e-mail

  • phone calls

  • omnichannel

  • offline

  • website

  • social media

  • video

  • user generated content

  • blogs

  • LinkedIn

  • promotions

  • causes and charity

  • point of sale

  • chat

  • display advertisement

  • trade shows

  • channel partners

  • text SMS

  • mass media

  • television

  • events

  • review sites

  • Amazon

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting