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Adobe Marketo Engage vs Total Expert: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Marketo Engage vs. Total Expert is based on a specific set of business needs and context. The comparison uses 37413 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Marketo Engage and Total Expert

Adobe Marketo Engage, Total Expert, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.

Total Expert focuses on Engagement Management, Social Media Management with Social Media, Communication Management with E-Mail, Relationship Management, etc.

"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling

"I think that the system makes loan originators more productive. They don't have to think about things they can, essentially, set it and forget it. " - Kelly Gill

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Total Expert for

Software Failure Risk

  • medium

logo Total Expert

Focus area

Total Expert is better than Adobe Marketo Engage for

Software Failure Risk

  • low

About

Marketing Automation Software for lead management and B2B marketers

Enterprise-grade marketing and customer engagement platform ​purpose-built for financial services

Age

1982

Financials

SERIES A

SERIES B

Business Need

Total Processes
(we found evidences for)

140

55

Total Goals
(we found evidences for)

19

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account





content publishing

searching for content


workflow management





training & onboarding


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic




revenue cycle management


social media marketing


conversion management



segmentation and targeting



contact list management

creating contact list



trade show marketing


helpdesk management




sales document management

contract management

proposal & quote management



international marketing


personalized marketing




database marketing


business development


loyalty management

identify target customers

customise loyalty program


outbound marketing


competitive intelligence


knowledge management

creating knowledge base


influencer marketing


touchpoint management


performance management



community building


community marketing



channel management


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management





follower management


relationship management






products & pricelist management


attribution management



promotion management



subscription management




sales review & feedback


rating and review management


relationship marketing



distribution management


referral management


courses & assessment

create learning path



pipeline management



reputation management


advocacy management





customer case management


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Enhance customer relationships

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Improve digital and social presence

  • Increase sales & revenue

  • Grow market share

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Build brand awareness

  • Manage risk

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • video

  • social media

  • newsletter

  • promotions

  • chat

  • omnichannel

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • offline

  • point of sale

  • user generated content

  • blogs

  • See 14 more
  • e-mail

  • website

  • video

  • social media

  • newsletter

  • promotions

  • chat

  • omnichannel

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • offline

  • point of sale

  • user generated content

  • blogs

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting