Comparison Summary
This comparison report of Adobe Marketo Engage vs. Total Expert is based on a specific set of business needs and context. The comparison uses 37413 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Total Expert
Adobe Marketo Engage, Total Expert, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Total Expert focuses on Engagement Management, Social Media Management with Social Media, Communication Management with E-Mail, Relationship Management, etc.
"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling
"Total Expert's open API and best-in-class integrations allowed us to maintain our current technology stack and empowered the flow of data so we can personalize our customer engagement and marketing efforts. " - Jan Valencia
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Total Expert for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Enterprise-grade marketing and customer engagement platform ​purpose-built for financial services
Age
1982
Financials
SERIES A
SERIES B
Business Need
Total Processes
(we found evidences for)
140
55
Total Goals
(we found evidences for)
19
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Enhance customer relationships
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Improve ROI
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Scale best practices
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Acquire customers
-
Improve digital and social presence
-
Increase sales & revenue
-
Grow market share
-
Improve internal communications
-
Enter new markets internationally or locally
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Improve stakeholder relations
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Launch new products
-
Establish thought leadership
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Build brand awareness
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Manage risk
- See 11 more
Top Channels
Channels Used
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e-mail
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website
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video
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social media
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newsletter
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promotions
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chat
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omnichannel
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text SMS
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print media
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magazine
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display advertisement
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games
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offline
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point of sale
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user generated content
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blogs
- See 14 more
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e-mail
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website
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video
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social media
-
newsletter
-
promotions
-
chat
-
omnichannel
-
text SMS
-
print media
-
magazine
-
display advertisement
-
games
-
offline
-
point of sale
-
user generated content
-
blogs
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
