Comparison Summary
This comparison report of Adobe Marketo Engage vs. Twilio SendGrid is based on a specific set of business needs and context. The comparison uses 38321 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Twilio SendGrid
Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation, whereas Twilio SendGrid, Elastic Email, Email on Acid, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Twilio SendGrid focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Contact List Management with E-Mail, etc.
"At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way... of working " - Jenifer Salzwedel
"Our customers deliver highly relevant, personalized messages across multiple channels using Iterable. We partner with Twilio to enable and scale our customers’ SMS outreach. " - Steph Robotham
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Twilio SendGrid for
Software Failure Risk
Twilio SendGrid
Focus area
Twilio SendGrid is better than Adobe Marketo Engage for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Twilio SendGrid | Send and deliver transactional and marketing emails ...
Age
1982
2008
Financials
SERIES A
IPO
Business Need
Total Processes
(we found evidences for)
140
52
Total Goals
(we found evidences for)
19
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Acquire customers
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Enhance customer relationships
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Enter new markets internationally or locally
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Scale best practices
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Grow market share
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Improve internal communications
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Improve ROI
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Establish thought leadership
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Build brand awareness
- See 6 more
Top Channels
Channels Used
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e-mail
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social media
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website
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newsletter
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promotions
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offline
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phone calls
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chat
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Facebook
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Instagram
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point of sale
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trade shows
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support groups
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Twitter
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on premises
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omnichannel
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user generated content
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blogs
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mass media
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video
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text SMS
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display advertisement
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events
- See 20 more
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e-mail
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social media
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website
-
newsletter
-
promotions
-
offline
-
phone calls
-
chat
-
Facebook
-
Instagram
-
point of sale
-
trade shows
-
support groups
-
Twitter
-
on premises
-
omnichannel
-
user generated content
-
blogs
-
mass media
-
video
-
text SMS
-
display advertisement
-
events
- See 20 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
