Twilio SendGrid: Use-Cases, Insights and Reviews | 2024 Cuspera

SendGrid assists in managing communication by sending emails, monitoring their delivery, and tracking user interactions. It enables sending emails through databases and integrates with other applications. However, SendGrid does not have a built-in duplication prevention check for send actions.

Twilio SendGrid Campaign Management allows users to create and track marketing campaigns. It is easy to use and helps organize contacts, track analytics, and manage unsubscriptions. Twilio SendGrid Campaign Management lacks the ability to automate complex marketing campaigns.

SendGrid Engagement Management helps you track email interactions and understand how your customers engage with your messages. It provides data on open rates, click-through rates, and other metrics. This information can help you improve your email marketing campaigns. SendGrid Engagement Management may have limitations when it comes to resolving user issues or providing clear explanations for account restrictions.

You can easily manage your contacts for marketing campaigns. You can add contacts using CSV uploads or by having people sign up through forms. It’s simple to set up and manage even large lists. However, some features, such as contact transfers, could be more user-friendly.

Twilio SendGrid Ads help companies advertise through email, websites, and social media platforms. The Ads program uses data from emails and websites to create targeted advertising campaigns. These capabilities are limited to Facebook, Instagram, and Google ads.