Comparison Summary
This comparison report of Adobe Marketo Engage vs. Upland adestra is based on a specific set of business needs and context. The comparison uses 37408 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Upland adestra
Adobe Marketo Engage, Upland adestra, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Upland adestra focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.
"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling
"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Upland adestra for
Software Failure Risk
Upland adestra
Focus area
Upland adestra is better than Adobe Marketo Engage for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Email automation software that inspires engagement and drives conversions
Age
1982
2010
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
140
50
Total Goals
(we found evidences for)
19
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Enhance customer relationships
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Scale best practices
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Grow market share
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Build brand awareness
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Launch new products
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Improve digital and social presence
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Improve navigation
- See 7 more
Top Channels
Channels Used
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e-mail
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social media
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website
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offline
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trade shows
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mobile
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newsletter
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phone calls
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events
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video
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print media
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magazine
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text SMS
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user generated content
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blogs
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causes and charity
- See 13 more
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e-mail
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social media
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website
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offline
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trade shows
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mobile
-
newsletter
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phone calls
-
events
-
video
-
print media
-
magazine
-
text SMS
-
user generated content
-
blogs
-
causes and charity
- See 13 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
