Upland adestra Overview

Upland Adestra enhances email marketing automation through advanced personalization and segmentation. Engagement is increased using detailed analytics.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Upland adestra.

Other use cases:

  • Helpdesk Management
  • Social Media Analytics
  • Competitive Intelligence
  • Generation Of New Leads
  • Segmentation And Targeting
  • Training & Onboarding
  • Customise Loyalty Program
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Business Priorities

Enhance Customer Relationships and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Upland adestra.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Launch New Products
  • Improve Digital And Social Presence
  • Improve Navigation
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Upland adestra Use-Cases and Business Priorities: Customer Satisfaction Data

Upland adestra works with different mediums / channels such as E-Mail.

Upland adestra's features include Personalization, Templates, Dashboard, etc. and Upland adestra support capabilities include Email Support, Phone Support, Chat Support, etc. also Upland adestra analytics capabilities include Analytics, and Custom Reports.

Reviews

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry." - Andrew Hinton

Peer review evidence (same sources as the product rating summary)

"...We love how quickly a follow up to nonresponders can be set up, and also how easily a new list from responders can be generated...." Peer review by Nichole C., Publishing
"...Send targeted emails based on behavioral or demographic data...." Email Marketing Automation Software
"...With Adestra, we've gained the ability to increase the volume of our campaigns, while seamlessly managing the execution and analytics of multiple campaigns across many of our client's marketing efforts...." Peer review by Hillary N., Events Services

Upland adestra, Rejoiner, Moosend, Bloomreach, Bloomerang, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Upland adestra

Top Industries

  • Publishing
  • Food & Beverages
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Upland adestra is popular in Publishing, Food & Beverages, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Upland adestra Customer wins, Customer success stories, Case studies

Why is Upland adestra the best choice for Engagement Management?

How efficiently Does Upland adestra manage your Communication Management?

What solutions does Upland adestra provide for Campaign Management?

What solutions does Upland adestra provide for Helpdesk Management?

What Are the key features of Upland adestra for Social Media Analytics?

16 buyers and buying teams have used Cuspera to assess how well Upland adestra solved their Marketing Automation needs. Cuspera uses 1032 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Upland adestra testimonial

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton
CUSTOMERS TESTIMONIALS
Upland adestra testimonial

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton
 

A top law firm - Legal Services - Large

BA Insight’s AI Enablement Platform helped a top law firm connect Microsoft Copilot with iManage. Attorneys now use natural language to find case files instantly. The firm automated document summarie...s and improved security compliance. Copilot became more useful, saving time and boosting accuracy. The law firm now leads in legal AI adoption and future-proofs its workflows.

 

A leading global investment bank - Banking - Very Large

BA Insight’s AI Enablement Platform helped a leading global investment bank cut client pitch preparation time by 90%. Analysts struggled with fragmented data and manual processes, slowing deal veloci...ty. The platform unified data from CRMs, SQL databases, and market tools, extending Microsoft Copilot’s reach. Analysts now generate client briefings in minutes and quickly compare transaction data. Productivity and deal outcomes improved through AI-driven workflow automation.

 

A global Big Four accounting firm - Accounting - Very Large

BA Insight’s AI Enablement Platform helped a global Big Four accounting firm fix a failing generative AI chatbot. The chatbot had delivered inaccurate answers and caused employee frustration. BA Insi...ght used AutoClassifier and ConnectivityHub to enrich and connect data from Jira and Confluence. The chatbot then gave reliable, context-rich responses. Employees saved time and trusted the tool again. The firm turned a costly AI project into a valuable, productivity-boosting solution.

 

Foremost Golf - Retail - Medium

UK

Foremost Golf used Adestra to send personalized emails to their customers. They targeted emails based on golfing ability and dexterity. This led to a 25% increase in orders compared to last year. The...ir UK market share grew from 64% to 70%. The first launch email had a 6.6% click-to-open rate, up from 5.4%.

 

Powerlink - Utilities - Large

Brisbane, Australia

Powerlink uses Altify to improve sales and buyer interactions. They leverage account management features to boost data quality and team collaboration. Insight Mapping gives Powerlink transparency wit...h customers and helps account directors understand buyer needs. This approach helps Powerlink become a trusted advisor and increases revenue. Integration with third-party apps makes their sales process easier.

 

Service Employees International Union (SEIU) - Non Profit Organization Management - Very Large

Washington, USA

SEIU used Upland Mobile Commons to grow its membership and boost political action. The union added 15,000 new members in one year. Mobile messaging tools helped activate 1,200 volunteers in key state...s. SEIU members made 27,000 calls to legislators through SMS campaigns. The platform also guided voters to polling stations during the 2020 elections.

Frequently Asked Questions(FAQ)

for Upland adestra

What is Upland adestra?

Upland Adestra is an email automation platform that helps to create and automate engaging targeted email campaigns, to the highest of the brand standards. It helps to increase sales and revenue and enhance customer relationships.

Adestra platform offers powerful yet easy-to-use data management, segmentation, automation, in-depth reporting, and campaign creation to engage the customers. It also empowers marketers to maximize ROI through email-driven technology.

Its features include easy view, launch, and organizing email campaigns, ensure the content is timely, relevant, and personal, connect to the audience, anywhere, any time, any device, data flexibility giving the full visibility across the board, build and launch beautiful emails in minutes, gain insight and build highly-reliable data-driven marketing strategies and much more.

What is Upland adestra used for?

Upland adestra is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Scale Best Practices by Engagement Management, Communication Management and Campaign Management .

What are the top features of Upland adestra?

Personalization, Templates and Dashboard are some of the top features of Upland adestra.

Who uses Upland adestra?

Upland adestra is used by Publishing, Food & Beverages and Marketing And Advertising among other industries.

What are Upland adestra alternatives?

Rejoiner, Moosend, Bloomreach and Bloomerang are popular alternatives for Upland adestra.

Where is Upland adestra located?

Upland adestra is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.
lightning

Peers used Upland adestra for engagement management and communication management

Upland adestra Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)

Software Failure Risk Guidance

?

for Upland adestra

Overall Risk Meter

Low Medium High

Top Failure Risks for Upland adestra

Upland Software, Inc. News

Awards

Upland Software Earns 43 Badges in G2's Summer 2026 Market Reports

Upland Software received 43 badges in G2's Summer 2026 Market Reports, highlighting its strong performance and recognition across various categories.

Financial

Upland Software Reports First Quarter 2026 Financial Results

Upland Software announced its financial results for the first quarter of 2026.

Financial

Upland Software Q1 revenue falls 24%, guides 2026

Upland Software reported a 24% decline in Q1 2026 revenue to $48.7 million, primarily due to 2025 divestitures. Despite the drop, the company exceeded guidance midpoints for revenue and Adjusted EBITDA, and introduced new AI-powered products like the Upland BA Insight Platform and AI Conversational Search for Upland Panviva Sidekick. Upland also expanded its customer base, adding 107 new customers and enhancing relationships with 189 existing ones.

Financial

Upland Software to Release First Quarter 2026 Financial Results on May ...

NR Reason: The article is about the schedule for Upland Software's financial results announcement, which fits the "Financial" category, but the specific details of the financial results are not provided.

Upland Software, Inc. Profile

Company Name

Upland Software, Inc.

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Financials

PRIVATE