Upland adestra Overview

Upland Adestra enhances email marketing automation through advanced personalization and segmentation. Engagement is increased using detailed analytics.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Upland adestra.

Other use cases:

  • Helpdesk Management
  • Social Media Analytics
  • Competitive Intelligence
  • Generation Of New Leads
  • Segmentation And Targeting
  • Training & Onboarding
  • Customise Loyalty Program
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Upland adestra.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Launch New Products
  • Improve Digital And Social Presence
  • Improve Navigation
See all business priorities See less business priorities

Upland adestra Use-Cases and Business Priorities: Customer Satisfaction Data

Upland adestra works with different mediums / channels such as E-Mail.

Upland adestra's features include Personalization, Templates, Dashboard, etc. and Upland adestra support capabilities include Email Support, Phone Support, Chat Support, etc. also Upland adestra analytics capabilities include Analytics, and Custom Reports.

Reviews

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry." - Andrew Hinton

Upland adestra, Rejoiner, Moosend, Yespo Оmnichannel CDP, ExpertSender, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Upland adestra

Top Industries

  • Publishing
  • Food & Beverages
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Upland adestra is popular in Publishing, Food & Beverages, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Upland adestra Customer wins, Customer success stories, Case studies

How can Upland adestra enhance your Engagement Management process?

How can Upland adestra enhance your Communication Management process?

How can Upland adestra enhance your Campaign Management process?

How does Upland adestra facilitate Helpdesk Management?

How does Upland adestra address your Social Media Analytics Challenges?

16 buyers and buying teams have used Cuspera to assess how well Upland adestra solved their Marketing Automation needs. Cuspera uses 1032 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Upland adestra testimonial

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton
CUSTOMERS TESTIMONIALS
Upland adestra testimonial

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton

H&M Bay - Transportation/Trucking/Railroad

InterFAX helped H&M Bay set up disaster recovery for cloud fax. H&M Bay needed a secure and reliable fax solution. InterFAX provided cloud-based faxing for business continuity. The company improved i...ts disaster recovery process. Fax communications stayed secure and available. H&M Bay now has a dependable fax system for critical operations.

Read on →

Post & Schell - Legal Services

Post & Schell, a law firm, digitized records to improve access to legal files. They reduced paper storage by 75% before moving to a smaller office. AccuRoute's integration with iManage made documents... text-searchable and accessible from anywhere. The firm implemented digital mailroom processes, allowing attorneys to access urgent files anytime.

Read on →

HomeServe - Consumer Services

HomeServe used Upland Rant & Rave software to improve customer experience. They focused on customer insights, language taxonomy, and business support. They aimed to enhance business processes and cus...tomer satisfaction. They used Speech Analytics and operational data to find improvement opportunities. They improved language quality in the Rant & Rave dashboard. They increased engagement and visibility of the software for strategic decisions.

Read on →

DRA Global - Mechanical Or Industrial Engineering

DRA Global automated its project cost management with Upland PSA. This saved time and money, improved team collaboration, and enhanced decision-making. The company, with over 4,500 staff, faced chall...enges with manual systems for financial management. Upland PSA provided a single-platform solution, integrating with HR and ERP systems. This centralized and standardized data capture, saving hours every month and supporting DRA's growth.

Read on →

Immediate Media Co. - Media Production

Immediate Media Co. worked with Adestra to improve email engagement for BBC Good Food consumers. They used Upland Software's Adestra to create a personalized digital experience. This led to a 6.5% hi...gher click-through rate for personalized emails. Consumers were 133% more likely to click on personalized content sections. There was a 49% increase in sign-ins from those who clicked through the personalized email. Page views increased by 13%.

Read on →

Trane Technologies - Manufacturing

Upland Ultriva helped Trane Technologies improve supply chain visibility and collaboration. Trane wanted better control over supply chain processes and to cut down on inventory and storage costs. Wit...h Ultriva, Trane streamlined its raw material supply chain, moved from build to forecast to lean production, and aligned production planning with real customer demand. Trane reduced inventory by over 25%, managed $750 million in annual material spend, and achieved a 98% accuracy rate with RFID scans. The solution enabled over 10,000 inventory transfers between Ultriva and Oracle.

Read on →

Frequently Asked Questions(FAQ)

for Upland adestra

What is Upland adestra?

Upland Adestra is an email automation platform that helps to create and automate engaging targeted email campaigns, to the highest of the brand standards. It helps to increase sales and revenue and enhance customer relationships.

Adestra platform offers powerful yet easy-to-use data management, segmentation, automation, in-depth reporting, and campaign creation to engage the customers. It also empowers marketers to maximize ROI through email-driven technology.

Its features include easy view, launch, and organizing email campaigns, ensure the content is timely, relevant, and personal, connect to the audience, anywhere, any time, any device, data flexibility giving the full visibility across the board, build and launch beautiful emails in minutes, gain insight and build highly-reliable data-driven marketing strategies and much more.

What is Upland adestra used for?

Upland adestra is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Scale Best Practices by Engagement Management, Communication Management and Campaign Management .

What are the top features of Upland adestra?

Personalization, Templates and Dashboard are some of the top features of Upland adestra.

Who uses Upland adestra?

Upland adestra is used by Publishing, Food & Beverages and Marketing And Advertising among other industries.

What are Upland adestra alternatives?

Rejoiner, Moosend, Yespo Оmnichannel CDP and ExpertSender are popular alternatives for Upland adestra.

Where is Upland adestra located?

Upland adestra is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.
lightning

Peers used Upland adestra for engagement management and communication management

Upland adestra Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)

Software Failure Risk Guidance

?

for Upland adestra

Overall Risk Meter

Low Medium High

Top Failure Risks for Upland adestra

Upland Software, Inc. News

Awards

Upland Software Earns 49 Badges in G2s Fall 2025 Market Reports

Upland Software earned 49 badges in G2s Fall 2025 Market Reports, highlighting the impact of its AI-powered solutions like Upland Qvidian and Upland BA Insight. These recognitions underscore Upland's commitment to delivering value through knowledge management and workflow automation, as noted by Chief Operating and Product Officer Dan Doman.

Product

Upland RightAnswers is Now Available in AWS Marketplace - Directors Club News -

Upland Software has launched a major update for its RightAnswers Knowledge Management solution, now KCS v6 verified. The release enhances user experience, integrates machine learning for content translation, and improves AI-enabled support. It aims to boost productivity, user satisfaction, and enterprise operations. Paychex, a long-time user, is an early adopter of this update, which was developed based on their feedback.

Financial

Upland ( UPLD ) Q2 Revenue Falls 23 % | The Motley Fool

Upland Software reported a 23% year-over-year revenue decline in Q2 2025, attributed to strategic divestitures. Despite the drop, adjusted EBITDA margin improved to 25% due to a focus on high-margin core operations. The company continues to integrate AI features across its products, including updates to the Panviva, InterFAX, and Adestra platforms. Upland added 100 new customers and expanded relationships with 263 existing clients.

Awards

Upland Software Earns 68 Badges in G2s Summer 2025 Market Reports - Nasdaq

Upland Software earned 68 badges in G2's Summer 2025 market reports, showcasing strong performance across its AI-powered knowledge management solutions. Products like Upland Panviva, Upland RightAnswers, and Upland Qvidian received multiple recognitions, highlighting their value in optimizing knowledge management and automating content workflows. These accolades reflect Upland's impact on enterprise organizations, enhancing customer experiences and ensuring compliance.

Upland Software, Inc. Profile

Company Name

Upland Software, Inc.

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Financials

PRIVATE