Upland adestra Overview

Upland Adestra enhances email marketing automation through advanced personalization and segmentation. Engagement is increased using detailed analytics.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Upland adestra.

Other use cases:

  • Helpdesk Management
  • Social Media Analytics
  • Competitive Intelligence
  • Generation Of New Leads
  • Segmentation And Targeting
  • Training & Onboarding
  • Customise Loyalty Program
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Business Priorities

Enhance Customer Relationships and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Upland adestra.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Launch New Products
  • Improve Digital And Social Presence
  • Improve Navigation
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Upland adestra Use-Cases and Business Priorities: Customer Satisfaction Data

Upland adestra works with different mediums / channels such as E-Mail.

Upland adestra's features include Personalization, Templates, Dashboard, etc. and Upland adestra support capabilities include Email Support, Phone Support, Chat Support, etc. also Upland adestra analytics capabilities include Analytics, and Custom Reports.

Reviews

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry." - Andrew Hinton

Upland adestra, Rejoiner, Moosend, Yespo Оmnichannel CDP, ExpertSender, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Upland adestra

Top Industries

  • Publishing
  • Food & Beverages
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Upland adestra is popular in Publishing, Food & Beverages, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Upland adestra Customer wins, Customer success stories, Case studies

What solutions does Upland adestra provide for Engagement Management?

How does Upland adestra address your Communication Management Challenges?

What makes Upland adestra ideal for Campaign Management?

How can Upland adestra enhance your Helpdesk Management process?

What Are the key features of Upland adestra for Social Media Analytics?

16 buyers and buying teams have used Cuspera to assess how well Upland adestra solved their Marketing Automation needs. Cuspera uses 1032 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Upland adestra testimonial

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton
CUSTOMERS TESTIMONIALS
Upland adestra testimonial

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton

Boone Newspapers Inc. - Publishing

Boone Newspapers Inc., a family-owned newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped t...heir structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.

Read more →

Immediate Media Co. - Media Production

Immediate Media Co. worked with Adestra to improve email engagement for BBC Good Food consumers. They used Upland Software's Adestra to create a personalized digital experience. This led to a 6.5% hi...gher click-through rate for personalized emails. Consumers were 133% more likely to click on personalized content sections. There was a 49% increase in sign-ins from those who clicked through the personalized email. Page views increased by 13%.

Read more →

Post & Schell - Legal Services

Post & Schell, a law firm, digitized records to improve access to legal files. They reduced paper storage by 75% before moving to a smaller office. AccuRoute's integration with iManage made documents... text-searchable and accessible from anywhere. The firm implemented digital mailroom processes, allowing attorneys to access urgent files anytime.

Read more →

Incisive Media - Publishing

Incisive Media improved email deliverability with Upland Adestra's workshops. Open rates increased from 9.7% to 26% and 8.8% to 24% after implementing recommendations. Click-through rates also improv...ed significantly. The company plans to continue using the Premier Service Plan for ongoing improvements.

Read more →

Georgia State University - Education

Georgia State University's PMO improved project success by 69% and increased demand for services by 400% using Eclipse PPM. They achieved 96% customer satisfaction. The PMO now has better project vis...ibility and can report effectively to leadership. Eclipse PPM was chosen for its comprehensive features and quick implementation.

Read more →

United Wholesale Mortgage - Financial Services

United Wholesale Mortgage improved agent productivity with InGenius. They increased cases handled by 50%. The integration with Salesforce Omni-Channel helped manage workloads. They achieved a 100% su...ccess rate in meeting their 3-hour SLA.

Read more →

Frequently Asked Questions(FAQ)

for Upland adestra

What is Upland adestra?

Upland Adestra is an email automation platform that helps to create and automate engaging targeted email campaigns, to the highest of the brand standards. It helps to increase sales and revenue and enhance customer relationships.

Adestra platform offers powerful yet easy-to-use data management, segmentation, automation, in-depth reporting, and campaign creation to engage the customers. It also empowers marketers to maximize ROI through email-driven technology.

Its features include easy view, launch, and organizing email campaigns, ensure the content is timely, relevant, and personal, connect to the audience, anywhere, any time, any device, data flexibility giving the full visibility across the board, build and launch beautiful emails in minutes, gain insight and build highly-reliable data-driven marketing strategies and much more.

What is Upland adestra used for?

Upland adestra is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Scale Best Practices by Engagement Management, Communication Management and Campaign Management .

What are the top features of Upland adestra?

Personalization, Templates and Dashboard are some of the top features of Upland adestra.

Who uses Upland adestra?

Upland adestra is used by Publishing, Food & Beverages and Marketing And Advertising among other industries.

What are Upland adestra alternatives?

Rejoiner, Moosend, Yespo Оmnichannel CDP and ExpertSender are popular alternatives for Upland adestra.

Where is Upland adestra located?

Upland adestra is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.
lightning

Peers used Upland adestra for engagement management and communication management

Upland adestra Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)

Software Failure Risk Guidance

?

for Upland adestra

Overall Risk Meter

Low Medium High

Top Failure Risks for Upland adestra

Upland Software, Inc. News

Awards

Upland Software Earns 49 Badges in G2s Fall 2025 Market Reports

Upland Software earned 49 badges in G2s Fall 2025 Market Reports, highlighting the impact of its AI-powered solutions like Upland Qvidian and Upland BA Insight. These recognitions underscore Upland's commitment to delivering value through knowledge management and workflow automation, as noted by Chief Operating and Product Officer Dan Doman.

Product

Upland RightAnswers is Now Available in AWS Marketplace - Directors Club News -

Upland Software has launched a major update for its RightAnswers Knowledge Management solution, now KCS v6 verified. The release enhances user experience, integrates machine learning for content translation, and improves AI-enabled support. It aims to boost productivity, user satisfaction, and enterprise operations. Paychex, a long-time user, is an early adopter of this update, which was developed based on their feedback.

Financial

Upland ( UPLD ) Q2 Revenue Falls 23 % | The Motley Fool

Upland Software reported a 23% year-over-year revenue decline in Q2 2025, attributed to strategic divestitures. Despite the drop, adjusted EBITDA margin improved to 25% due to a focus on high-margin core operations. The company continues to integrate AI features across its products, including updates to the Panviva, InterFAX, and Adestra platforms. Upland added 100 new customers and expanded relationships with 263 existing clients.

Awards

Upland Software Earns 68 Badges in G2s Summer 2025 Market Reports - Nasdaq

Upland Software earned 68 badges in G2's Summer 2025 market reports, showcasing strong performance across its AI-powered knowledge management solutions. Products like Upland Panviva, Upland RightAnswers, and Upland Qvidian received multiple recognitions, highlighting their value in optimizing knowledge management and automating content workflows. These accolades reflect Upland's impact on enterprise organizations, enhancing customer experiences and ensuring compliance.

Upland Software, Inc. Profile

Company Name

Upland Software, Inc.

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Financials

PRIVATE