Upland adestra Overview

Upland Adestra enhances email marketing automation through advanced personalization and segmentation. Engagement is increased using detailed analytics.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Upland adestra.

Other use cases:

  • Helpdesk Management
  • Social Media Analytics
  • Competitive Intelligence
  • Generation Of New Leads
  • Segmentation And Targeting
  • Training & Onboarding
  • Customise Loyalty Program
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Business Priorities

Enhance Customer Relationships and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Upland adestra.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Launch New Products
  • Improve Digital And Social Presence
  • Improve Navigation
See all business priorities See less business priorities

Upland adestra Use-Cases and Business Priorities: Customer Satisfaction Data

Upland adestra works with different mediums / channels such as E-Mail.

Upland adestra's features include Personalization, Templates, Dashboard, etc. and Upland adestra support capabilities include Email Support, Phone Support, Chat Support, etc. also Upland adestra analytics capabilities include Analytics, and Custom Reports.

Reviews

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry." - Andrew Hinton

Peer review evidence (same sources as the product rating summary)

"...Engagement and Action...." Peer review by Josh A., Real Estate
"...To be able to send better emails using fewer people and taking less time is a huge win for a smaller company like ours...." Peer review by Devan Elbert, Managing Director, Arkansas Business Publishing Group
"...But Campaign Monitor s strategy is not the only way this plays out: Late last year, the email marketing platform Adestra was sold off to Upland Software, an enterprise work solution, in a $60 million deal. ..." Watch Out: Email Mergers Are Heating Up

Upland adestra, Rejoiner, Moosend, Yespo Оmnichannel CDP, ExpertSender, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Upland adestra

Top Industries

  • Publishing
  • Food & Beverages
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Upland adestra is popular in Publishing, Food & Beverages, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Upland adestra Customer wins, Customer success stories, Case studies

How can Upland adestra enhance your Engagement Management process?

What benefits does Upland adestra offer for Communication Management?

What Are the key features of Upland adestra for Campaign Management?

How efficiently Does Upland adestra manage your Helpdesk Management?

How does Upland adestra facilitate Social Media Analytics?

16 buyers and buying teams have used Cuspera to assess how well Upland adestra solved their Marketing Automation needs. Cuspera uses 1032 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Upland adestra testimonial

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton
CUSTOMERS TESTIMONIALS
Upland adestra testimonial

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton
 

PPG Industries - Manufacturing - Very Large

Pittsburgh, USA

ComSci helped PPG Industries improve IT cost visibility. Managers now track spending and validate charges with dashboards. The solution replaced a legacy system, making data more accurate and easy to... use. PPG uses ComSci modules for billing, demand management, and analytics. This led to better control of IT consumption and reduced overall spend.

 

Fortune 100 financial services firm - Financial Services - Very Large

New York, USA

Upland ComSci helped a Fortune 100 financial services firm allocate $50 million in IT expenses to the right business lines. The firm used ComSci to gain detailed IT financial insight and improve cost... transparency. Senior leaders now use ComSci data to make critical business decisions. The tool enabled real-time, consumption-based conversations and streamlined data gathering. Managers can now accurately forecast technology costs and approve projects with confidence.

 

A large retail brokerage and bank - Financial Services - Very Large

Upland ComSci helped a large retail brokerage and bank gain full visibility into IT costs. The firm struggled with unclear technology cost allocation and rising regulatory expenses. ComSci provided a... single, holistic view of IT spend, enabling better collaboration between IT and business units. Reporting that once took six months now takes one day. The bank can now make strategic decisions with accurate, unified data.

 

Immediate Media Co. - Media Production - Large

London, UK

Immediate Media Co. used Upland Adestra to personalize emails for BBC Good Food consumers. Personalized emails led to a 6.5% higher click-through rate. Users were 133% more likely to click on persona...lized content. There were 49% more sign-ins from those who clicked through personalized emails. Page views increased by 13%.

 

Salem Five Bank - Banking - Medium

Salem, USA

Salem Five Bank uses Panviva to train new contact center agents faster. The bank faces a tough job market for skilled agents with banking experience. Panviva helps new hires learn complex processes q...uickly. This reduces the time it takes for agents to become competent on the phones. The learning curve for new recruits is much shorter with Panviva.

 

Zimmer Radio, Inc. - Media Production - Medium

Joplin, USA

Zimmer Radio, Inc. used Second Street to run a "Mutt Madness" contest during March basketball season. The contest drove over 2,000 participants and 200 photo entries. Cornerstone Animal Hospital, the... sponsor, gained 600+ new email subscribers and saw a $20,000 year-over-year sales increase. Zimmer Radio earned $2,500 in sponsorship revenue and grew its own email list. Social media and email marketing were key to the campaign's success.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Upland adestra

What is Upland adestra?

Upland Adestra is an email automation platform that helps to create and automate engaging targeted email campaigns, to the highest of the brand standards. It helps to increase sales and revenue and enhance customer relationships.

Adestra platform offers powerful yet easy-to-use data management, segmentation, automation, in-depth reporting, and campaign creation to engage the customers. It also empowers marketers to maximize ROI through email-driven technology.

Its features include easy view, launch, and organizing email campaigns, ensure the content is timely, relevant, and personal, connect to the audience, anywhere, any time, any device, data flexibility giving the full visibility across the board, build and launch beautiful emails in minutes, gain insight and build highly-reliable data-driven marketing strategies and much more.

What is Upland adestra used for?

Upland adestra is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Scale Best Practices by Engagement Management, Communication Management and Campaign Management .

What are the top features of Upland adestra?

Personalization, Templates and Dashboard are some of the top features of Upland adestra.

Who uses Upland adestra?

Upland adestra is used by Publishing, Food & Beverages and Marketing And Advertising among other industries.

What are Upland adestra alternatives?

Rejoiner, Moosend, Yespo Оmnichannel CDP and ExpertSender are popular alternatives for Upland adestra.

Where is Upland adestra located?

Upland adestra is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.
lightning

Peers used Upland adestra for engagement management and communication management

Upland adestra Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)

Software Failure Risk Guidance

?

for Upland adestra

Overall Risk Meter

Low Medium High

Top Failure Risks for Upland adestra

Upland Software, Inc. News

Awards

Upland Software Earns 43 Badges in G2’s Fall 2026 Market Reports

Upland Software earned 43 badges in G2's Fall 2026 Market Reports, highlighting its AI-powered solutions like Upland RightAnswers and Upland Panviva. These recognitions are based on customer reviews and reflect Upland's focus on unifying enterprise knowledge and data.

Partnership

Upland Software and Carahsoft Partner to Expand Public Sector Impact

Upland Software has partnered with Carahsoft Technology Corp. to expand its reach in the public sector. Carahsoft will act as Upland's Master Government Aggregator, distributing Upland's knowledge management and contact center solutions through various government procurement channels. This partnership aims to enhance service delivery and compliance for government agencies by leveraging Upland's AI-powered technologies.

Financial

Upland Software Reports Second Quarter 2026 Financial Results

Upland Software announced its financial results for Q2 2026, reporting a total revenue of $49.1 million, an 8% decrease from the previous year due to divestitures. The company recorded a GAAP net loss of $35.3 million, primarily due to a non-cash goodwill impairment. Upland also issued guidance for Q3 and the full year of 2026, anticipating further revenue declines.

Awards

Upland Software Named in the 2026 Gartner Magic Quadrant for Customer ...

Upland Software has been recognized in the 2026 Gartner Magic Quadrant for Customer Service Knowledge Management Systems. This recognition highlights Upland's expertise in AI-powered knowledge management, particularly through its RightAnswers platform, which aids large organizations in delivering accurate information efficiently.

Upland Software, Inc. Profile

Company Name

Upland Software, Inc.

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Financials

PRIVATE