Overview: Adobe Marketo Measure (formerly Bizible) and Kochava as Marketing Attribution Category solutions.
Adobe Marketo Measure and Kochava are robust marketing attribution solutions with distinct strengths. Adobe Marketo Measure excels in channel marketing and campaign management, offering extensive custom reporting and integrations, making it a favorite in large enterprises, especially within the software industry. Kochava focuses on advertisement and engagement, with strong analytics and security features, catering to diverse businesses, including a growing presence in financial services. Each product offers unique capabilities aligning with operational needs and strategic purposes for different industries.
Adobe Marketo Measure (formerly Bizible) and Kochava: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Adobe Marketo Measure supports channel marketing, campaign and account management, focusing on helping users optimize marketing channels and new lead generation. read more →
Kochava specializes in advertisement and engagement, assisting users with communication and contact list management for effective campaign execution. read more →
Business Goals
Adobe Marketo Measure helps improve ROI, increase sales, and acquire customers, aligning with the strategic needs of businesses to boost financial performance. read more →
Kochava focuses on enhancing customer relationships and acquiring new clients, supporting businesses in growing their market share and customer base. read more →
Core Features
Adobe Marketo Measure boasts robust analytics and custom reporting, with strong data import and integration features. read more →
Kochava features powerful analytics and security, complemented by ease of migration and reliable data export options. read more →
Vendor Support
Adobe Marketo Measure offers comprehensive 24/7 support paired with email, phone, and chat options to ensure user queries are promptly addressed. read more →
Kochava provides 24/7 vendor support primarily through its chat and email services, facilitating ongoing assistance and troubleshooting. read more →
Segments and Industries
Adobe Marketo Measure is widely used by enterprises and mid-market firms, particularly within the computer software and IT sectors. read more →
Kochava caters to small and enterprise businesses, with a significant presence in marketing, advertising, and financial services. read more →
Operational Alignment
Adobe Marketo Measure is well-suited for large-scale operations, offering multi-channel capabilities that seamlessly integrate into complex workflows. read more →
Kochava fits well with companies across various scales, providing flexibility to manage mobile and offline campaigns efficiently. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
