Adobe Marketo Measure (formerly Bizible) vs. Kochava: Marketing Attribution Solution Comparison 2025

Overview: Adobe Marketo Measure (formerly Bizible) and Kochava as Marketing Attribution Category solutions.

Adobe Marketo Measure and Kochava are robust marketing attribution solutions with distinct strengths. Adobe Marketo Measure excels in channel marketing and campaign management, offering extensive custom reporting and integrations, making it a favorite in large enterprises, especially within the software industry. Kochava focuses on advertisement and engagement, with strong analytics and security features, catering to diverse businesses, including a growing presence in financial services. Each product offers unique capabilities aligning with operational needs and strategic purposes for different industries.

Adobe Marketo Measure (formerly Bizible): Adobe Marketo Measure, formerly Bizible, offers B2B marketing attribution and revenue planning by unifying behavioral and ad data with sales outcomes. It provides insights for optimizing marketing efforts and maximizing revenue growth.

Kochava: Kochava is the industry leader for mobile app attribution and analytics. It helps achieve measurable growth through mobile user acquisition research.

Adobe Marketo Measure (formerly Bizible) and Kochava: Best Use cases based on the customer satisfaction data

Adobe Marketo Measure (formerly Bizible)

Key Capabilities Supported

Adobe Marketo Measure supports channel marketing, campaign and account management, focusing on helping users optimize marketing channels and new lead generation. read more →

Kochava specializes in advertisement and engagement, assisting users with communication and contact list management for effective campaign execution. read more →

Business Goals

Adobe Marketo Measure helps improve ROI, increase sales, and acquire customers, aligning with the strategic needs of businesses to boost financial performance. read more →

Kochava focuses on enhancing customer relationships and acquiring new clients, supporting businesses in growing their market share and customer base. read more →

Core Features

Adobe Marketo Measure boasts robust analytics and custom reporting, with strong data import and integration features. read more →

Kochava features powerful analytics and security, complemented by ease of migration and reliable data export options. read more →

Vendor Support

Adobe Marketo Measure offers comprehensive 24/7 support paired with email, phone, and chat options to ensure user queries are promptly addressed. read more →

Kochava provides 24/7 vendor support primarily through its chat and email services, facilitating ongoing assistance and troubleshooting. read more →

Segments and Industries

Adobe Marketo Measure is widely used by enterprises and mid-market firms, particularly within the computer software and IT sectors. read more →

Kochava caters to small and enterprise businesses, with a significant presence in marketing, advertising, and financial services. read more →

Operational Alignment

Adobe Marketo Measure is well-suited for large-scale operations, offering multi-channel capabilities that seamlessly integrate into complex workflows. read more →

Kochava fits well with companies across various scales, providing flexibility to manage mobile and offline campaigns efficiently. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

Email Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Adobe Marketo Measure (formerly Bizible) and Kochava

How does Adobe Marketo Measure (formerly Bizible) and Kochava facilitate Advertisement?

Adobe Marketo Measure Formerly Bizible and Kochava both help businesses analyze the effectiveness of their advertising campaigns. Adobe Marketo Measure Formerly Bizible provides insights into the performance of various marketing channels, including online and offline advertising, and allows businesses to optimize their advertising budgets for maximum return on investment. Kochava focuses on mobile app advertising, offering real-time attribution, analytics, and unified audience data for marketers. While both tools provide valuable data for advertising optimization, Adobe Marketo Measure Formerly Bizible has a wider range of integrations with advertising vendors, while Kochava specializes in mobile app advertising and offers in-depth insights into user behavior within apps. However, Kochava has limitations in its ability to detect and prevent fraud.

"...For instance, we are able to determine the revenue contribution of each paid advertising channel (e.g., SEO, paid search, social advertising, content syndication, affiliate, content syndication, or tradeshow) and the true return on investment (ROI) for all marketing activities Bizible is a predictive marketing software that enable marketers to efficiently track the impact of advertising...." Peer review by Franck A., Information Technology and Services

"...Helpful mobile app campaign data aggregator, would suggest this for any mobile advertiser...." Peer review by Allen M., Performance Analyst, Marketing and Advertising

Why is Adobe Marketo Measure (formerly Bizible) and Kochava the best choice for Campaign Management?

Adobe Marketo Measure Formerly Bizible and Kochava both focus on campaign management, but they serve different purposes. Adobe Marketo Measure Formerly Bizible helps companies understand the effectiveness of marketing programs by tracking leads and attributing revenue to specific campaigns. Kochava, on the other hand, specializes in mobile marketing campaign management, offering tools for planning, targeting, and optimizing campaigns across various networks and publishers.

"...Bizible is being used across our organization to monitor channel and campaign attribution and lead to opportunity creation...." Peer review by Consultant in Marketing

"...Tracking media campaigns...." Peer review by User

Why is Adobe Marketo Measure (formerly Bizible) and Kochava the best choice for Engagement Management?

Adobe Marketo Measure Formerly Bizible and Kochava both help organizations manage customer engagement. Adobe Marketo Measure Formerly Bizible focuses on tracking customer interactions across various channels and providing insights to improve sales and marketing alignment. Kochava primarily focuses on mobile app engagement, offering tools for campaign management, user acquisition, and audience segmentation. However, Kochava lacks the ability to track on-site engagement, which Adobe Marketo Measure Formerly Bizible can do.

"...But by being able to understand which content is most effective, which accounts are engaging in meaningful ways, which opportunity stages certain channels affect the most helps bring ease to all your marketing decisions...." Peer review by Chris S., Internet

"...We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally. ...." Peer review by Verified Reviewer, Internet