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Adobe Marketo Measure (formerly Bizible) vs RollWorks: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Marketo Measure (formerly Bizible) vs. RollWorks is based on a specific set of business needs and context. The comparison uses 4030 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Marketo Measure (formerly Bizible) and RollWorks

Adobe Marketo Measure (formerly Bizible), Attribution, Full Circle Insights, etc., belong to a category of solutions that help Marketing Attribution, whereas RollWorks, Foundry ABM (formerly Triblio ABM), Terminus ABM platform, etc., belong to a category of solutions that help Account Based Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Marketo Measure (formerly Bizible) covers Channel Marketing, Campaign Management, Account Management, Engagement Management, etc.

RollWorks focuses on Account Management, Engagement Management with Website, Advertisement, Generation Of New Leads, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Marketo Measure (formerly Bizible)

Focus area

Software Failure Risk

  • medium

logo RollWorks

Focus area

RollWorks is better than Adobe Marketo Measure (formerly Bizible) for

Software Failure Risk

  • medium

About

To Prove and improve your marketing impact

RollWorks | Account-Based Platform, the B2B and ABM solution

Age

1982

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

64

69

Total Goals
(we found evidences for)

10

13

Top Processes

Evidences indicate better relative satisfaction



campaign management

campaign analytics

campaign monitoring



engagement management

engaging and following up



training & onboarding


generation of new leads


conversion management


helpdesk management




influencer marketing


lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic

lead qualification: firmographic


trade show marketing


business development


communication management

tracking & monitoring communications


channel management


touchpoint management


performance management


competitive intelligence


content management


attribution management






outbound marketing



social media management

social media analytics



contact list management


segmentation and targeting



sales document management

proposal & quote management




identify target customers


loyalty management

identify target customers


pipeline management


workflow management





customer case management


relationship management


social media marketing




Top Goals

Goals Achieved

  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Increase customer life time value

  • See 7 more
  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 10 more

Top Channels

Channels Used

  • website

  • e-mail

  • user generated content

  • blogs

  • offline

  • social media

  • display advertisement

  • on premises

  • causes and charity

  • games

  • LinkedIn

  • promotions

  • video

  • phone calls

  • chat

  • See 12 more
  • website

  • e-mail

  • user generated content

  • blogs

  • offline

  • social media

  • display advertisement

  • on premises

  • causes and charity

  • games

  • LinkedIn

  • promotions

  • video

  • phone calls

  • chat

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting