Comparison Summary
This comparison report of Adobe Target vs. FullStory is based on a specific set of business needs and context. The comparison uses 3411 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Target and FullStory
Adobe Target, FullStory, Acoustic Insights, SiteSpect, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Target covers Advertisement with Display Advertisement, Engagement Management, Segmentation And Targeting with Website, Content Management, etc.
FullStory focuses on Engagement Management with Website, Products & Pricelist Management, Helpdesk Management with Chat, Customer Feedback Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
A/B & multivariate testing, omnichannel personalization, AI-powered automation & scale
FullStory - Digital Experience Analytics, Session Replay, Heatmaps
Age
1982
Financials
SERIES A
SERIES C
Business Need
Total Processes
(we found evidences for)
53
64
Total Goals
(we found evidences for)
12
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
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Improve ROI
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Scale best practices
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Improve digital and social presence
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Improve brand engagement
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Grow market share
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Build brand awareness
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Improve efficiency
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Reduce bounce
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Establish thought leadership
- See 9 more
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Enhance customer relationships
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Acquire customers
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Improve digital and social presence
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Increase sales & revenue
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Launch new products
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Enter new markets internationally or locally
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Scale best practices
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Improve internal communications
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Improve efficiency
-
Grow market share
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Improve ROI
-
Establish thought leadership
- See 9 more
Top Channels
Channels Used
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website
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chat
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user generated content
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blogs
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mobile
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offline
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phone calls
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e-mail
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social media
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promotions
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mobile app
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games
-
point of sale
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video
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Slack
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Twitter
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LinkedIn
-
movies
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display advertisement
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on premises
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events
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trade shows
-
review sites
-
Amazon
- See 21 more
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website
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chat
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user generated content
-
blogs
-
mobile
-
offline
-
phone calls
-
e-mail
-
social media
-
promotions
-
mobile app
-
games
-
point of sale
-
video
-
Slack
-
Twitter
-
LinkedIn
-
movies
-
display advertisement
-
on premises
-
events
-
trade shows
-
review sites
-
Amazon
- See 21 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
