cuspera logo CUSPERA

Compare Adobe Target vs FullStory

Comparison Summary

For Adobe Target vs FullStory comparison, Our AI algorithm looked at 3411 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Adobe Target and FullStory to solve their respective business needs.

Pros and cons of Adobe Target and FullStory

Adobe Target is more suited to businesses that require Advertisement with Display Advertisement and Engagement Management where as FullStory is focused towards Engagement Management with Website and Products & Pricelist Management .

Both Adobe Target and FullStory are Conversion Rate Optimization software, peers recommend Adobe Target for campaign management and advertisement where as FullStory is more known for helpdesk management .

logo Adobe Target

Focus area

Adobe Target is better than FullStory for

Software Failure Risk

  • low

logo FullStory

Focus area

FullStory is better than Adobe Target for

Software Failure Risk

  • medium

About

A/B & multivariate testing, omnichannel personalization, AI-powered automation & scale

FullStory - Digital Experience Analytics, Session Replay, Heatmaps

Age

1982

Financials

SERIES A

SERIES C

Business Need

Total Processes
(we found evidences for)

53

64

Total Goals
(we found evidences for)

12

12

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


segmentation and targeting


social media management

social media analytics


content management



campaign management

campaign analytics


communication management

sending & publishing communications

tracking & monitoring communications


personalized marketing


loyalty management

identify target customers


training & onboarding


workflow management



generation of new leads


products & pricelist management





sales document management

proposal & quote management



contact list management



conversion management




lifetime value management


customer feedback management

measuring customer satisfaction


competitive intelligence


helpdesk management


rating and review management


customer case management


account management


knowledge management


lead qualification




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Improve digital and social presence

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • Reduce bounce

  • Establish thought leadership

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Improve digital and social presence

  • Increase sales & revenue

  • Launch new products

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Grow market share

  • Improve ROI

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • website

  • chat

  • user generated content

  • blogs

  • mobile

  • offline

  • phone calls

  • e-mail

  • social media

  • promotions

  • mobile app

  • games

  • point of sale

  • video

  • Slack

  • Twitter

  • LinkedIn

  • movies

  • display advertisement

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 21 more
  • website

  • chat

  • user generated content

  • blogs

  • mobile

  • offline

  • phone calls

  • e-mail

  • social media

  • promotions

  • mobile app

  • games

  • point of sale

  • video

  • Slack

  • Twitter

  • LinkedIn

  • movies

  • display advertisement

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting