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Compare Amobee vs Taptica

Comparison Summary

For Amobee vs Taptica comparison, Our AI algorithm looked at 815 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Amobee and Taptica to solve their respective business needs.

Pros and cons of Amobee and Taptica

Amobee is more suited to businesses that require Advertisement with Mass Media and Engagement Management where as Taptica is focused towards Advertisement with Mobile and Engagement Management with Video .

logo Amobee

Focus area

Software Failure Risk

  • low

logo Taptica

Focus area

Software Failure Risk

  • medium

About

Advertising solutions that unify, optimize and grow your business.

Zemanta | The Art & Science of Content Promotion

Financials

SERIES D

SEED

Business Need

Total Processes
(we found evidences for)

52

18

Total Goals
(we found evidences for)

12

8

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up




communication management

sending & publishing communications


competitive intelligence


workflow management


social media management

social media analytics


campaign management

campaign monitoring


lead qualification

lead qualification: technographic

lead qualification: demographic




channel management


segmentation and targeting


content management


training & onboarding




touchpoint management


social media marketing


relationship marketing


performance management


international marketing


business development


generation of new leads



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve brand engagement

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve visibility

  • Launch new products

  • Establish thought leadership

  • See 9 more
  • Build brand awareness

  • Improve efficiency

  • Improve ROI

  • Enhance customer relationships

  • Increase customer life time value

  • Grow market share

  • Scale best practices

  • Increase sales & revenue

  • See 5 more

Top Channels

Channels Used

  • mobile

  • social media

  • mobile app

  • Facebook

  • video

  • Instagram

  • display advertisement

  • review sites

  • Amazon

  • Twitter

  • website

  • See 8 more
  • mobile

  • social media

  • mobile app

  • Facebook

  • video

  • Instagram

  • display advertisement

  • review sites

  • Amazon

  • Twitter

  • website

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

low

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No Data

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Integration Risk

low

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No Data

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Migration Risk

medium

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low

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Business Setting