Nexxen Overview

Amobee, now known as Nexxen, delivers a comprehensive advertising platform that integrates TV, programmatic, digital, and social channels. This unification allows businesses to streamline their advertising efforts across multiple platforms, enhancing their reach and engagement. By leveraging data expertise, Amobee empowers advertisers and broadcasters to target well-defined audiences, ensuring more effective media investments. The platform's automated capabilities facilitate cross-screen reach, optimizing advertising strategies for improved business outcomes. With a focus on growth and optimization, Amobee supports businesses in achieving their advertising goals efficiently.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Nexxen.

Other use cases:

  • Media Buying
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Workflow Management
  • Social Media Management
  • Campaign Management
  • Forecasting
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Business Priorities

Improve Digital And Social Presence and Improve ROI are the most popular business priorities that customers and associates have achieved using Nexxen.

Other priorities:

  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Brand Engagement
  • Acquire Customers
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Visibility
  • Launch New Products
  • Establish Thought Leadership
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Nexxen Use-Cases and Business Priorities: Customer Satisfaction Data

Nexxen works with different mediums / channels such as Mass Media. Television. Social Media etc.

Nexxen's features include Personalization, and Dashboard. and Nexxen support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Nexxen analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The ability to sequence our advertising across display, video, mobile, and Facebook is a game changer...." Peer review by Christian Mudgett, International Digital Marketing Manager, ESPN

Peer review evidence (same sources as the product rating summary)

"...[Amobee] 's expertise in mobile advertising has resulted in improvements in efficiency and performance for eBay...." Peer review by Daphne Sacco, Director of Internet Marketing, eBay, eBay
"...Understand what they re most interested in, when and why they engage with you, and on which channels and devices they re converting the most...." Analyze Campaign Performance with Amobee
"...By working with Turn [now Amobee] we have been able to uncover new insights about how ESPN s audience responds to cross-channel advertising experiences and immediately take action on those insights...." Peer review by Christian Mudgett, International Digital Marketing Manager, ESPN

Nexxen, Taptica, Epom Ad Server, Kintegra Platform, The Trade Desk, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Amobee unifies TV, programmatic, digital, and social advertising on one platform. Businesses are optimized and grown through Amobee's end-to-end solutions.

Popular Business Setting

for Nexxen

Top Industries

  • Food & Beverages
  • Automotive
  • Media Production

Popular in

Nexxen is popular in Food & Beverages, Automotive, and Media Production and is widely used by

Nexxen Customer wins, Customer success stories, Case studies

How does Nexxen facilitate Engagement Management?

How can Nexxen enhance your Channel Marketing process?

How efficiently Does Nexxen manage your Media Buying?

Why is Nexxen the best choice for Competitive Intelligence?

11 buyers and buying teams have used Cuspera to assess how well Nexxen solved their Cross Channel Advertising needs. Cuspera uses 681 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

 

Toyota - Automotive - Very Large

Toyota City, Japan

Toyota used Nexxen's unified platform to link digital ads to real car sales. The campaign targeted new buyers and excluded current Toyota owners. Nexxen DSP, SSP, and Smart Contextual Targets gave To...yota faster insights and better transparency. Toyota achieved over $600 return on ad spend by measuring offline sales, not just digital KPIs. The approach showed how digital media can drive real-world results for automotive brands.

 

Splash Bay Media - Marketing And Advertising - Small

USA

Nexxen’s Curated Marketplace helped Splash Bay Media grow revenue by 63% from H1 to H2 2025. The platform gave buyers faster access to premium CTV inventory and enabled more targeted audience strateg...ies. Splash Bay Media saw a 16% improvement in eCPM efficiency and a 3x increase in fill rate. Audience overlap improved 4.5x, and buyer CTV budgets grew 5x. The partnership made it easier to deliver high-value, data-driven PMPs.

 

LALO Tequila - Food & Beverages - Small

Austin, USA

LALO Tequila used Nexxen’s Discovery Audience Segments and premium inventory to run a data-driven awareness campaign. The goal was to reach health-minded Gen Z and Millennial spirit enthusiasts. Nexx...en’s DSP helped LALO Tequila target their audience with precision and scale. The campaign achieved a 189% increase above benchmark in brand awareness. Every impression reinforced LALO Tequila’s position as a better-for-you tequila.

 

California Highway Patrol - Government Administration - Large

Sacramento, USA

Nexxen helped California Highway Patrol promote its motorcycle safety training program. The campaign used data-driven, multi-channel outreach to target motorcycle owners and thrill seekers. Nexxen an...d Riester ran ads across CTV, OLV, display, DOOH, and rich media. The campaign reached over 14 million unique users. Click-through rates were up to 150% above benchmark. Searches for motorcycle safety courses rose 30% year over year.

 

Arizona Office of Tourism - Government Administration - Small

Phoenix, USA

Nexxen helped the Arizona Office of Tourism drive a 5x increase in visitor volume using audience intelligence and cross-screen optimization. The campaign used proprietary data, persona-driven creativ...e, and retargeting to reach high-intent travelers across CTV, OLV, and display. Over 58.8 million impressions were served, with a 37% year-over-year increase in impressions and a 138% uplift in click-through rate. Visitors spent an average of 6 days in Arizona. The partnership reclaimed market share and boosted engagement.

 

Rhone - Apparel & Fashion - Small

Stamford, USA

Rhone used Nexxen's platform to launch its first programmatic OLV campaign. The goal was to lower costs at the bottom of the sales funnel. Rhone combined OLV with CTV placements using Nexxen DSP and ...SSP PMPs. The campaign achieved a 15% lower OLV eCPA and a 25% lower CTV eCPA compared to other providers. Nexxen's premium inventory helped Rhone reach its audience more efficiently.

Frequently Asked Questions(FAQ)

for Nexxen

What is Nexxen?

Amobee is an advertising platform that understands how people consume content. It optimizes outcomes for advertisers and media companies while providing a better consumer experience. Through this platform, customers are helped to further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly-owned subsidiary of Singtel, one of the largest communications technology companies in the world.

Amobee is an Advertiser Campaign Management Software. Amobee is a technology company that transforms the way brands and agencies make marketing decisions. Amobee's patented Brand intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindsets and interests.

Its unified platform enables marketers to seamlessly plan, and activate cross-channel, programmatic media campaigns using Brand Intelligence and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. The key features incude Target audiences across channels and devices and Access to direct publisher inventory.

It allows to understand and optimally influence consumers' decision journey across any stage. Amobee enhances opportunities to reach potential cunsumers with timely messaging by merging owned data assets with Amobee's robust second and third-party data marketplace.

What is Nexxen used for?

Nexxen is a Cross Channel Advertising Software mainly used by its customers to Improve Digital And Social Presence and Improve ROI by Advertisement, Engagement Management and Channel Marketing .

What are the top features of Nexxen?

Personalization, Dashboard are some of the top features of Nexxen.

Who uses Nexxen?

Nexxen is used by Food & Beverages, Automotive and Media Production among other industries.

What are Nexxen alternatives?

Taptica, Epom Ad Server, Kintegra Platform and The Trade Desk are popular alternatives for Nexxen.

Where is Nexxen located?

Nexxen is headquartered at Redwood City- HQ 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065.
lightning

Peers used Nexxen for advertisement and engagement management

Nexxen Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.92/5

Read Reviews (9)
Analytics

4.88/5

Read Reviews (109)
Custom Reports

4.76/5

Read Reviews (45)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.92/5

Read Reviews (9)
Analytics

4.88/5

Read Reviews (109)
Custom Reports

4.76/5

Read Reviews (45)

Software Failure Risk Guidance

?

for Nexxen

Overall Risk Meter

Low Medium High

Top Failure Risks for Nexxen

Nexxen International Ltd. News

Financial

Nexxen Reports Record First Quarter 2026 Financial Results

Nexxen reported record financial results for Q1 2026, with significant growth in programmatic and CTV revenues. The company raised its full-year revenue guidance, driven by strong adoption of Nexxen TV Home Screen and AI-powered DSP enhancements. Nexxen plans to continue investing in AI, data, and mobile in-app solutions to support growth. The company also completed a share repurchase program and is evaluating strategic opportunities.

Financial

Nexxen tops quarterly expectations and lifts 2026 revenue outlook (NEXN)

Nexxen reported strong first-quarter results, surpassing analyst expectations with $0.06 earnings per share and $86.8 million in revenue. The company raised its full-year 2026 revenue guidance, citing continued strength in its programmatic advertising business. Record programmatic and connected TV revenues were highlighted, with CTV accounting for 36% of total programmatic revenue.

Financial

Nexxen Q1 results: revenue beats estimates, guidance raised

Nexxen reported Q1 2026 financial results with an 11% revenue increase to $86.8 million, driven by programmatic and CTV growth. The company exceeded analyst expectations, raising its full-year outlook. Nexxen's strong liquidity supports a $40 million share repurchase expansion. Strategic investments in "nexAI" and partnerships with The Trade Desk and Vizio enhance CTV inventory integration.

Financial

Nexxen hikes 2026 outlook after record Q1 results

Nexxen reported record Q1 2026 financial results with revenue of $86.8M, up 11% year-over-year. Programmatic revenue rose 14% to $81.9M, and CTV revenue increased 12% to $29.4M. Despite a $4.9M operating loss, Nexxen raised its 2026 Contribution ex-TAC and programmatic revenue guidance. The company ended Q1 with $94.6M in cash and no long-term debt, and expanded its share repurchase capacity by $40M.

Nexxen International Ltd. Profile

Company Name

Nexxen International Ltd.

Company Website

https://nexxen.com/

HQ Location

Redwood City- HQ 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065

Employees

501-1000

Social

Financials

SERIES D