Nexxen Overview
Amobee, now known as Nexxen, delivers a comprehensive advertising platform that integrates TV, programmatic, digital, and social channels. This unification allows businesses to streamline their advertising efforts across multiple platforms, enhancing their reach and engagement. By leveraging data expertise, Amobee empowers advertisers and broadcasters to target well-defined audiences, ensuring more effective media investments. The platform's automated capabilities facilitate cross-screen reach, optimizing advertising strategies for improved business outcomes. With a focus on growth and optimization, Amobee supports businesses in achieving their advertising goals efficiently.
Use Cases
Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Nexxen.
Business Priorities
Improve Digital And Social Presence and Improve ROI are the most popular business priorities that customers and associates have achieved using Nexxen.
Nexxen Use-Cases and Business Priorities: Customer Satisfaction Data
Nexxen works with different mediums / channels such as Mass Media. Television. Social Media etc.
Nexxen's features include Personalization, and Dashboard. and Nexxen support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Nexxen analytics capabilities include Analytics, and Custom Reports.
Reviews
"...By working with Turn [now Amobee] we have been able to uncover new insights about how ESPN s audience responds to cross-channel advertising experiences and immediately take action on those insights...." Peer review by Christian Mudgett, International Digital Marketing Manager, ESPN
Peer review evidence (same sources as the product rating summary)
"...Amobee is the world's leading end to end advertising platform that unifies TV, programmatic, digital & social...." Success Stories Amobee
"...230K+ minutes of engagement measured with Facebook Canvas Ad. ..." Case Study Airbnb
"...Combined with the improved targeting and attribution capabilities of Amobee s CTV Data Marketplace, we re helping advertisers take full advantage of the fastest growing channel in the market. ..." Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution to Detect and Block Fraudulent Inventory
Nexxen, Taptica, Epom Ad Server, Kintegra Platform, The Trade Desk, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Amobee unifies TV, programmatic, digital, and social advertising on one platform. Businesses are optimized and grown through Amobee's end-to-end solutions.
Popular Business Setting
for Nexxen
Top Industries
- Food & Beverages
- Automotive
- Media Production
Popular in
Nexxen is popular in Food & Beverages, Automotive, and Media Production and is widely used by
Nexxen Customer wins, Customer success stories, Case studies
What makes Nexxen ideal for Advertisement?
What benefits does Nexxen offer for Engagement Management?
How does Nexxen address your Channel Marketing Challenges?
How does Nexxen facilitate Media Buying?
How does Nexxen facilitate Competitive Intelligence?
11 buyers and buying teams have used Cuspera to assess how well Nexxen solved their Cross Channel Advertising needs. Cuspera uses 681 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.
Frequently Asked Questions(FAQ)
for Nexxen
What is Nexxen?
Amobee is an advertising platform that understands how people consume content. It optimizes outcomes for advertisers and media companies while providing a better consumer experience. Through this platform, customers are helped to further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly-owned subsidiary of Singtel, one of the largest communications technology companies in the world.
Amobee is an Advertiser Campaign Management Software. Amobee is a technology company that transforms the way brands and agencies make marketing decisions. Amobee's patented Brand intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindsets and interests.
Its unified platform enables marketers to seamlessly plan, and activate cross-channel, programmatic media campaigns using Brand Intelligence and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. The key features incude Target audiences across channels and devices and Access to direct publisher inventory.
It allows to understand and optimally influence consumers' decision journey across any stage. Amobee enhances opportunities to reach potential cunsumers with timely messaging by merging owned data assets with Amobee's robust second and third-party data marketplace.
What is Nexxen used for?
What are the top features of Nexxen?
Who uses Nexxen?
What are Nexxen alternatives?
Where is Nexxen located?
Peers used Nexxen for advertisement and engagement management
Nexxen Competitors
Nexxen Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (9) |
| Analytics | Read Reviews (109) |
| Custom Reports | Read Reviews (45) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (9) |
| Analytics | Read Reviews (109) |
| Custom Reports | Read Reviews (45) |
Nexxen Integrations
Nexxen integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Nexxen
Overall Risk Meter
Top Failure Risks for Nexxen
Nexxen International Ltd. News
Nexxen & L2 Data Introduce Precision Targeting with VoterMatch
Nexxen and L2 Data have launched VoterMatch, a new solution enhancing political advertising precision by integrating Nexxen's log-level data with L2's National Voter File. This partnership aims to improve audience reach analysis and optimize ad spend, providing political campaigns with detailed insights into voter engagement and exposure.
Nexxen and L2 Data Launch VoterMatch, Bringing Greater Precision ...
Nexxen and L2 Data have launched VoterMatch, a political advertising solution integrating L2's voter data with Nexxen's media data. This partnership enhances political ad targeting by improving reach visibility and frequency control, enabling campaigns to optimize ad spend and reduce wasted impressions across CTV and programmatic channels.
Nexxen Launches MCP and A2A AI Integrations for DSP, SSP and DMP
Nexxen has launched MCP and A2A AI integrations for its DSP, SSP, and DMP platforms, transforming them into an open AI operating system. This integration enables agent-driven workflows for reporting, troubleshooting, and audience research, allowing customers to integrate Nexxen’s capabilities into existing AI workflows. The move enhances Nexxen's position in the AI-driven advertising market by offering flexible, transparent, and auditable AI solutions.
Ad buyers get AI assistants that plug straight into Nexxen's platform
Nexxen has launched new interoperability features for its nexAI platform, allowing external AI agents to connect via Model Context Protocol (MCP) and Agent-to-Agent (A2A). This integration enables customers to incorporate Nexxen’s DSP, SSP, and DMP capabilities into their own AI workflows, enhancing planning, reporting, and optimization processes.
Nexxen International Ltd. Profile
Company Name
Nexxen International Ltd.
Company Website
https://nexxen.com/HQ Location
Redwood City- HQ 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065
Employees
501-1000
Social
Financials
SERIES D
