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Nexxen vs Taptica: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Nexxen vs. Taptica is based on a specific set of business needs and context. The comparison uses 815 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Nexxen and Taptica

Nexxen, Taptica, MediaMath platform, Criteo Dynamic Retargeting, etc., belong to a category of solutions that help Cross Channel Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Nexxen covers Advertisement with Mass Media, Engagement Management, Channel Marketing with Social Media, Media Buying with Mobile, etc.

Taptica focuses on Advertisement with Mobile, Engagement Management with Video, Campaign Management with Social Media, Competitive Intelligence, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Nexxen

Focus area

Software Failure Risk

  • low

logo Taptica

Focus area

Software Failure Risk

  • medium

About

Advertising platform that connects data to deliver desired outcomes

Zemanta | The Art & Science of Content Promotion

Financials

SERIES D

SEED

Business Need

Total Processes
(we found evidences for)

52

18

Total Goals
(we found evidences for)

12

8

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up




communication management

sending & publishing communications


competitive intelligence


workflow management


social media management

social media analytics


campaign management

campaign monitoring


lead qualification

lead qualification: technographic

lead qualification: demographic




channel management


segmentation and targeting


content management


training & onboarding




touchpoint management


social media marketing


relationship marketing


performance management


international marketing


business development


generation of new leads



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve brand engagement

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve visibility

  • Launch new products

  • Establish thought leadership

  • See 9 more
  • Build brand awareness

  • Improve efficiency

  • Improve ROI

  • Enhance customer relationships

  • Increase customer life time value

  • Grow market share

  • Scale best practices

  • Increase sales & revenue

  • See 5 more

Top Channels

Channels Used

  • mobile

  • social media

  • mobile app

  • Facebook

  • video

  • Instagram

  • display advertisement

  • review sites

  • Amazon

  • Twitter

  • website

  • See 8 more
  • mobile

  • social media

  • mobile app

  • Facebook

  • video

  • Instagram

  • display advertisement

  • review sites

  • Amazon

  • Twitter

  • website

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

low

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No Data

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Integration Risk

low

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No Data

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Migration Risk

medium

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low

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Business Setting