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Amplitude Accounts vs Mixpanel: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Amplitude Accounts vs. Mixpanel is based on a specific set of business needs and context. The comparison uses 5558 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Amplitude Accounts and Mixpanel

Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Amplitude Accounts covers Products & Pricelist Management, Engagement Management with Video, Training & Onboarding with Mobile, Funnel Analysis with Website, etc.

Mixpanel focuses on Engagement Management with Website, Products & Pricelist Management, Funnel Analysis with Mobile, Product Marketing, etc.

"Amplitude creates such a strong peace of mind for me as a taxonomy owner and downstream consumer of app data. " - Maura Church

"I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. " - Gil Sadis

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Amplitude Accounts

Focus area

Software Failure Risk

  • medium

logo Mixpanel

Focus area

Mixpanel is better than Amplitude Accounts for

Software Failure Risk

  • medium

About

Amplitude Accounts | Analytics for B2B SaaS

Self-serve product analytics to convert, engage, and retain users

Age

2012

2009

Financials

SERIES F

SERIES B

Business Need

Total Processes
(we found evidences for)

29

77

Total Goals
(we found evidences for)

10

16

Top Processes

Evidences indicate better relative satisfaction


products & pricelist management


engagement management

engaging and following up


training & onboarding



communication management

sending & publishing communications

tracking & monitoring communications


lead qualification


content management


segmentation and targeting


competitive intelligence




community building


lifetime value management



customer feedback management


generation of new leads


sales review & feedback


workflow management



campaign analytics


campaign monitoring


campaign management

campaign analytics

campaign monitoring


social media analytics


engaging on social media


social media management

social media analytics

engaging on social media


helpdesk management



proposal & quote management


contract management


sales document management

proposal & quote management

contract management



identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program





conversion management




knowledge management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Grow market share

  • Increase sales & revenue

  • Improve efficiency

  • Increase customer life time value

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Improve ROI

  • See 7 more
  • Enhance customer relationships

  • Acquire customers

  • Launch new products

  • Increase customer life time value

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve digital and social presence

  • Improve brand engagement

  • Improve visibility

  • Manage risk

  • Build brand awareness

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • website

  • mobile

  • mobile app

  • social media

  • chat

  • offline

  • phone calls

  • promotions

  • point of sale

  • user generated content

  • blogs

  • on premises

  • omnichannel

  • Facebook

  • text SMS

  • print media

  • magazine

  • Twitter

  • trade shows

  • mass media

  • television

  • Slack

  • newsletter

  • display advertisement

  • video

  • See 23 more
  • e-mail

  • website

  • mobile

  • mobile app

  • social media

  • chat

  • offline

  • phone calls

  • promotions

  • point of sale

  • user generated content

  • blogs

  • on premises

  • omnichannel

  • Facebook

  • text SMS

  • print media

  • magazine

  • Twitter

  • trade shows

  • mass media

  • television

  • Slack

  • newsletter

  • display advertisement

  • video

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting