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Amplitude Analytics vs Hotjar: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Amplitude Analytics vs. Hotjar is based on a specific set of business needs and context. The comparison uses 10029 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Amplitude Analytics and Hotjar

Amplitude Analytics, Hotjar, Algolia, Heap, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Amplitude Analytics covers Engagement Management, Funnel Analysis, Products & Pricelist Management, Collaboration, etc.

Hotjar focuses on Engagement Management with Website, Customer Feedback Management with Website, Funnel Analysis with Website, Generation Of New Leads with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Amplitude Analytics

Focus area

Amplitude Analytics is better than Hotjar for

Software Failure Risk

  • low

logo Hotjar

Focus area

Hotjar is better than Amplitude Analytics for

Software Failure Risk

  • medium

About

#1 Behavioral Platform for Product Analytics

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

Age

2012

Financials

SERIES F

PRIVATE

Business Need

Total Processes
(we found evidences for)

73

86

Total Goals
(we found evidences for)

14

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



products & pricelist management



training & onboarding


workflow management


competitive intelligence



communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign monitoring


social media management

social media analytics



segmentation and targeting



content management

content publishing

searching for content


lifetime value management



generation of new leads



helpdesk management


customer feedback management

measuring customer satisfaction

measuring net promoter score


conversion management


community building


business development



lead qualification

lead qualification: behavioural


knowledge management


contact list management


influencer marketing


performance management


rating and review management



sales document management

contract management



loyalty management

customise loyalty program



sales call management






social media marketing



referral management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Improve ROI

  • Scale best practices

  • Launch new products

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Improve efficiency

  • Establish thought leadership

  • Improve digital and social presence

  • Improve brand engagement

  • Improve stakeholder relations

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve efficiency

  • Scale best practices

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • Improve internal communications

  • Grow market share

  • Improve brand engagement

  • Improve consistency

  • Improve stakeholder relations

  • Build brand awareness

  • Reduce bounce

  • Improve visibility

  • See 14 more

Top Channels

Channels Used

  • website

  • phone calls

  • promotions

  • video

  • social media

  • user generated content

  • e-mail

  • blogs

  • mobile

  • chat

  • offline

  • Facebook

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • Instagram

  • Skype

  • coupons

  • print media

  • magazine

  • Twitter

  • mobile app

  • review sites

  • Amazon

  • Whatsapp

  • Doubleclick

  • Pinterest

  • See 25 more
  • website

  • phone calls

  • promotions

  • video

  • social media

  • user generated content

  • e-mail

  • blogs

  • mobile

  • chat

  • offline

  • Facebook

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • Instagram

  • Skype

  • coupons

  • print media

  • magazine

  • Twitter

  • mobile app

  • review sites

  • Amazon

  • Whatsapp

  • Doubleclick

  • Pinterest

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting