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Hotjar: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Hotjar
Brand: Hotjar
Rating: 4.53 (6887 reviews)

4.53 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(6887)

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

AI Powered

Hotjar Overview

Hotjar is a behavior analytics and user feedback service that helps understand website users' behavior and gather feedback. It combines tools like heatmaps, session recordings, and surveys to identify usability issues and improvement opportunities.

Use Cases

Customers recommend Engagement Management, Customer Feedback Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Hotjar.

Other use cases:

Generation Of New Leads
Advertisement
Content Management
Training & Onboarding
Helpdesk Management
Digital Marketing
Communication Management

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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Hotjar.

Other priorities:

Increase Sales & Revenue
Improve Efficiency
Scale Best Practices
Improve ROI
Improve Digital And Social Presence
Enter New Markets Internationally Or Locally
Launch New Products
Improve Internal Communications
Grow Market Share
Improve Brand Engagement
Improve Consistency
Improve Stakeholder Relations
Build Brand Awareness
Reduce Bounce
Improve Visibility

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Hotjar Use-Cases and Business Priorities: Customer Satisfaction Data

Hotjar works with different mediums / channels such as Website. and User Generated Content.

Hotjar's features include Recording, Feedback Surveys, Landing Page, etc. and Hotjar support capabilities include AI Powered, Email Support, Phone Support, etc. also Hotjar analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I like that you have the ability to record users interactions with your website and also do a heat map of the sections or pages of your website that are most interacted with...." Peer review by Renée D., Digital Marketing Manager, Computer Software

Hotjar, crazyegg, unbounce, FullStory, Instapage, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hotjar

Top Industries

Marketing and Advertising
Internet
Computer Software

Popular in

Small Business
Mid Market
Enterprise

Hotjar is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Hotjar Use Cases

How does Hotjar address your Engagement Management Challenges?

Hotjar provides user interaction data through heatmaps and session recordings. This data can be used to monitor user behavior, analyze engagement with website content, and identify areas for improvement. The data is presented in a visual and easy-to-understand format. However, Hotjar does not enable real-time customer interaction.

"...Prior to Hotjar, my company had no way of measuring user interaction with our website, other than Google Analytics...." Peer review by Verified Reviewer, Internet

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Why is Hotjar the best choice for Customer Feedback Management?

Hotjar facilitates customer feedback collection through surveys, polls, and heatmaps. The platform allows users to analyze feedback and identify areas for improvement. The tool's ability to analyze and interpret large amounts of feedback might be limited.

"...For our company, it is very important to track and analyze customer feedback...." Peer review by Jack C, Designer

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How can Hotjar optimize your Funnel Analysis Workflow?

What benefits does Hotjar offer for Generation Of New Leads?

Hotjar enables understanding of user behavior on websites. It provides insights into user interaction with lead generation forms, landing pages, and checkout processes. The tool facilitates data collection from user recordings and heatmaps.

"...With regards to a new product launch, Hotjar helps explain how users are dealing with the new user flow...." Peer review by Himanshu Periwal, Co-Founder, Randomly Club

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How does Hotjar facilitate Advertisement?

Hotjar provides a comprehensive suite of tools for website analytics, including heatmaps, user recordings, and surveys. These features empower businesses to gain insights into user behavior, optimize website design, and personalize marketing campaigns. Hotjar's ability to track and analyze clickstream data, including banner ad clicks, facilitates the creation of targeted advertising strategies. However, Hotjar's survey customization options are limited.

"...Hotjar is a valuable analytics tool to collect and analyze quantitative clickstream data such as banner ad clicks by location, because it does heat maps accurately without showing errors...." Peer review by Analyst in Marketing

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49+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Hotjar solved their Conversion Rate Optimization needs. Cuspera uses 6887 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Matalan Retail	Retail	CASE STUDY Matalan Matalan saw a +400% ROI within 9 months of using Hotjar. Read More
ClassHero Education	Education	CASE STUDY ClassHero ClassHero improved conversions from 37% to 75% by using heatmaps and recordings to identify and fix issues. Read More
Matalan Retail	Retail	CASE STUDY Matalan Matalan saw a +400% ROI within 9 months of using Hotjar. Read More

Video

Hotjar in 60 Seconds: Heatmaps for ecommerce online stores

Frequently Asked Questions(FAQ)

for Hotjar

What is Hotjar?

Hotjar is a behavior analytics and user feedback service that helps to understand the behavior of the website users and get their feedback. It helps to acquire customers and enhance customer relationships.

Hotjar is an easy-to-use service that combines analysis and feedback tools to understand what’s happening on the site through tools such as heatmaps, session recordings, and surveys.

Some of its features include understanding visitor motivation and desire, identify usability issues on the fly and issues the visitors encounter, finding opportunities for improvement and testing based on visitor behavior on the website, form analysis and many more.

What is Hotjar used for?

Hotjar is a Conversion Rate Optimization Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Customer Feedback Management and Funnel Analysis .