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Hotjar: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Hotjar
Brand: Hotjar
Rating: 4.53 (6887 reviews)

4.53 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(6887)

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

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Hotjar Overview

Hotjar is a behavior analytics and user feedback service that helps understand website users' behavior and gather feedback. It combines tools like heatmaps, session recordings, and surveys to identify usability issues and improvement opportunities.

Use Cases

Customers recommend Engagement Management, Customer Feedback Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Hotjar.

Other use cases:

Generation Of New Leads
Advertisement
Content Management
Training & Onboarding
Helpdesk Management
Digital Marketing
Communication Management

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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Hotjar.

Other priorities:

Increase Sales & Revenue
Improve Efficiency
Scale Best Practices
Improve ROI
Improve Digital And Social Presence
Enter New Markets Internationally Or Locally
Launch New Products
Improve Internal Communications
Grow Market Share
Improve Brand Engagement
Improve Consistency
Improve Stakeholder Relations
Build Brand Awareness
Reduce Bounce
Improve Visibility

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Hotjar Use-Cases and Business Priorities: Customer Satisfaction Data

Hotjar works with different mediums / channels such as Website. and User Generated Content.

Hotjar's features include Recording, Feedback Surveys, Landing Page, etc. and Hotjar support capabilities include AI Powered, Email Support, Phone Support, etc. also Hotjar analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Hotjar is used in my organization by all marketing departments to track qualitative data which includes survey feedback from members on how their experience has been when using our insurance website...." Peer review by Analyst in Marketing

Hotjar, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hotjar

Top Industries

Marketing and Advertising
Internet
Computer Software

Popular in

Small Business
Mid Market
Enterprise

Hotjar is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Hotjar Use Cases

What makes Hotjar ideal for Engagement Management?

Hotjar provides user interaction data through heatmaps and session recordings. This data can be used to monitor user behavior, analyze engagement with website content, and identify areas for improvement. The data is presented in a visual and easy-to-understand format. However, Hotjar does not enable real-time customer interaction.

"...Heat map reports, page scroll and mouse movement reports, and an easy way to see how visitors engage with your website...." Peer review by Alex V., Vice President

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What benefits does Hotjar offer for Customer Feedback Management?

Hotjar facilitates customer feedback collection through surveys, polls, and heatmaps. The platform allows users to analyze feedback and identify areas for improvement. The tool's ability to analyze and interpret large amounts of feedback might be limited.

"...The long-form surveys enable you to ask multiple questions, including text inputs, multiple choice, and NPS...." Don t Give Your User a Silent Treatment 8 Best Customer Feedback Tools for your SaaS

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What benefits does Hotjar offer for Funnel Analysis?

How can Hotjar enhance your Generation Of New Leads process?

Hotjar enables understanding of user behavior on websites. It provides insights into user interaction with lead generation forms, landing pages, and checkout processes. The tool facilitates data collection from user recordings and heatmaps.

"...When we can see how visitors are interacting with landing pages, we can optimize them for better conversion rates to support lead generation efforts. ..." 4 Marketing Tools We re Thankful For

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How does Hotjar facilitate Advertisement?

Hotjar provides a comprehensive suite of tools for website analytics, including heatmaps, user recordings, and surveys. These features empower businesses to gain insights into user behavior, optimize website design, and personalize marketing campaigns. Hotjar's ability to track and analyze clickstream data, including banner ad clicks, facilitates the creation of targeted advertising strategies. However, Hotjar's survey customization options are limited.

"...Ads ..." Analysis: The Tech Stacks Growing 9 Neobanks

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49+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Hotjar solved their Conversion Rate Optimization needs. Cuspera uses 6887 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Case Studies

Consumer Services

CASE STUDY Boundless

Boundless increased conversions using Hotjar's tools, enhancing their user-first strategy and delighting members.

Retail

CASE STUDY Trampoline Plezier

Trampoline Plezier increased conversions by 11% with a simple change to their eCommerce site, focusing on customer experience improvements.

Education

CASE STUDY ClassHero

ClassHero improved conversions from 37% to 75% by using heatmaps and recordings to identify and fix issues.

Retail

CASE STUDY Matalan

Matalan saw a +400% ROI within 9 months of using Hotjar.

Information Technology and Services

CASE STUDY CCV

CCV used Hotjar to improve products and boost conversions, making data from Google Analytics easier to understand and less time-consuming to analyze.

Consumer Goods

CASE STUDY Frette

Frette used the Hotjar-AB Tasty integration to improve their website navigation. They added 'Bath linens & robes' to the homepage menu after learning users searched for bathrobes most. This change le...d to a 29% increase in clicks on the category and a 102% jump in visits to the bathrobe page. Frette used Hotjar Heatmaps to track user behavior and AB Tasty for A/B testing. The integration helped them make data-driven changes that boosted engagement and conversions.

Hotjar in 60 Seconds: Heatmaps for ecommerce online stores

Frequently Asked Questions(FAQ)

for Hotjar

What is Hotjar?

Hotjar is a behavior analytics and user feedback service that helps to understand the behavior of the website users and get their feedback. It helps to acquire customers and enhance customer relationships.

Hotjar is an easy-to-use service that combines analysis and feedback tools to understand what’s happening on the site through tools such as heatmaps, session recordings, and surveys.

Some of its features include understanding visitor motivation and desire, identify usability issues on the fly and issues the visitors encounter, finding opportunities for improvement and testing based on visitor behavior on the website, form analysis and many more.

What is Hotjar used for?

Hotjar is a Conversion Rate Optimization Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Customer Feedback Management and Funnel Analysis .