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Hotjar: Use-Cases, Insights and Reviews | 2025 Cuspera

4.53 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(6887)

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

AI Powered

Hotjar Overview

Hotjar is a behavior analytics and user feedback service that helps understand website users' behavior and gather feedback. It combines tools like heatmaps, session recordings, and surveys to identify usability issues and improvement opportunities.

Use Cases

Customers recommend Engagement Management, Customer Feedback Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Hotjar.

Other use cases:

Generation Of New Leads
Advertisement
Content Management
Training & Onboarding
Helpdesk Management
Digital Marketing
Communication Management

See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Hotjar.

Other priorities:

Increase Sales & Revenue
Improve Efficiency
Scale Best Practices
Improve ROI
Improve Digital And Social Presence
Enter New Markets Internationally Or Locally
Launch New Products
Improve Internal Communications
Grow Market Share
Improve Brand Engagement
Improve Consistency
Improve Stakeholder Relations
Build Brand Awareness
Reduce Bounce
Improve Visibility

See all business priorities See less business priorities

Hotjar Use-Cases and Business Priorities: Customer Satisfaction Data

Hotjar works with different mediums / channels such as Website. and User Generated Content.

Hotjar's features include Recording, Feedback Surveys, Landing Page, etc. and Hotjar support capabilities include AI Powered, Email Support, Phone Support, etc. also Hotjar analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Understanding how users engage with our website is important, and other tools like Google Analytics only helped so much...." Peer review by Matthew T., Marketing and Advertising

Hotjar, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hotjar

Top Industries

Marketing and Advertising
Internet
Computer Software

Popular in

Small Business
Mid Market
Enterprise

Hotjar is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Hotjar Customer wins, Customer success stories, Case studies

How can Hotjar optimize your Engagement Management Workflow?

Hotjar provides user interaction data through heatmaps and session recordings. This data can be used to monitor user behavior, analyze engagement with website content, and identify areas for improvement. The data is presented in a visual and easy-to-understand format. However, Hotjar does not enable real-time customer interaction.

"...Recordings of user interaction is also possible to know the interaction flow of the users...." Peer review by Adithya U., Senior Software Engineer, Computer Software

What benefits does Hotjar offer for Customer Feedback Management?

Hotjar facilitates customer feedback collection through surveys, polls, and heatmaps. The platform allows users to analyze feedback and identify areas for improvement. The tool's ability to analyze and interpret large amounts of feedback might be limited.

"...Hotjar tool helps you create tracking sessions, heatmaps as well as customize feedback pools and surveys...." How to Grow Your Business with Customer-Centric Marketing Strategy

How does Hotjar address your Funnel Analysis Challenges?

How does Hotjar address your Generation Of New Leads Challenges?

Hotjar enables understanding of user behavior on websites. It provides insights into user interaction with lead generation forms, landing pages, and checkout processes. The tool facilitates data collection from user recordings and heatmaps.

"...But more than that, they ve also created a community of fiercely loyal fans and brand advocates who are constantly promoting and introducing new leads into Hotjar s sales funnel. ..." How to Develop The Right Growth Strategy For Your Business

How can Hotjar optimize your Advertisement Workflow?

Hotjar provides a comprehensive suite of tools for website analytics, including heatmaps, user recordings, and surveys. These features empower businesses to gain insights into user behavior, optimize website design, and personalize marketing campaigns. Hotjar's ability to track and analyze clickstream data, including banner ad clicks, facilitates the creation of targeted advertising strategies. However, Hotjar's survey customization options are limited.

"...Understanding which ads users are clicking is just one part of the puzzle when it comes to managing PPC campaigns...." The Best PPC Software For Agencies To Skyrocket Their Results

11 buyers and buying teams have used Cuspera to assess how well Hotjar solved their Conversion Rate Optimization needs. Cuspera uses 6887 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Frette - Consumer Goods

Frette used the Hotjar-AB Tasty integration to improve their website navigation. They added 'Bath linens & robes' to the homepage menu after learning users searched for bathrobes most. This change le...d to a 29% increase in clicks on the category and a 102% jump in visits to the bathrobe page. Frette used Hotjar Heatmaps to track user behavior and AB Tasty for A/B testing. The integration helped them make data-driven changes that boosted engagement and conversions.

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Audiense - Marketing And Advertising

Hotjar helped Audiense fix a sudden drop in sign-up conversions. The team used Hotjar Session Recordings to spot a broken password validator and autocomplete feature on their sign-up page. They fixed... the bugs within hours, and conversions went back up. Audiense now uses Hotjar to find confusing steps in their funnel and improve user experience. Each small fix increases conversions by 10% to 20%. Hotjar helps the team understand and support their users better.

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Bannersnack - Design

Hotjar Heatmaps and Recordings helped Bannersnack see how users interacted with their website and product. The team used heatmaps to test landing page changes and increased sign-ups by 25%. They used... recordings to spot why a new feature was not used. After making the feature button more visible, tool usage went up by 12%. Hotjar gave Bannersnack the insights they needed to improve conversions and product experience.

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Boundless - Hospitality

Hotjar helped Boundless improve user experience and increase conversions. Boundless used Hotjar Feedback, Surveys, and Recordings to find pain points and understand user behavior. After making UX imp...rovements, the percentage of users rating the membership renewal process as 'Very easy' rose from 75% to 83%. The number of users rating it 'Not easy' dropped from 3% to 0%. Boundless also used Hotjar to attract new members and refine their marketing strategies.

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Brand24 - Internet

Hotjar helped Brand24, a social listening platform, fix low conversion rates on their sign-up form. Using Hotjar Recordings, Brand24 found users were confused by a promo code field and distracted by ...extra links. The team redesigned the form, removing distractions and extra fields. Conversions jumped from 2.56% to 7.42%, nearly a 300% increase. Creating tailored sign-up forms for blog visitors led to another 20% boost in conversions.

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CadoMaestro - Retail

Hotjar helped CadoMaestro improve their ecommerce website. The team used Hotjar Recordings to see how users reacted to a new brand name and logo. They added a banner to explain the change and watched... user behavior to make sure people understood. CadoMaestro also used Hotjar Feedback and Surveys to learn if the site was easy to use and to get product ideas. These tools let them make changes that boosted customer confidence and improved the user experience.

Read more →

More Hotjar Customer Stories...

Hotjar in 60 Seconds: Heatmaps for ecommerce online stores

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Frequently Asked Questions(FAQ)

for Hotjar

What is Hotjar?

Hotjar is a behavior analytics and user feedback service that helps to understand the behavior of the website users and get their feedback. It helps to acquire customers and enhance customer relationships.

Hotjar is an easy-to-use service that combines analysis and feedback tools to understand what’s happening on the site through tools such as heatmaps, session recordings, and surveys.

Some of its features include understanding visitor motivation and desire, identify usability issues on the fly and issues the visitors encounter, finding opportunities for improvement and testing based on visitor behavior on the website, form analysis and many more.

What is Hotjar used for?

Hotjar is a Conversion Rate Optimization Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Customer Feedback Management and Funnel Analysis .

What are the top features of Hotjar?

Recording, Feedback surveys and Landing page are some of the top features of Hotjar.

Who uses Hotjar?

Hotjar is used by Marketing And Advertising, Internet and Computer Software among other industries.

What are Hotjar alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Hotjar.

lightning

Peers used Hotjar for engagement management and customer feedback management

Hotjar Competitors

More Hotjar Alternatives...

Hotjar Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.79/5 ★ Read Reviews (12)
Analytics	4.34/5 ★ Read Reviews (767)
Custom Reports	3.85/5 ★ Read Reviews (1403)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.79/5 ★ Read Reviews (12)
Analytics	4.34/5 ★ Read Reviews (767)
Custom Reports	3.85/5 ★ Read Reviews (1403)

Hotjar Integrations

Hotjar integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.76/5 ★

Read Reviews (861)

Data Import

3.66/5 ★

Read Reviews (1039)

Repli

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

ProductBoard

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Sender

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Kajabi

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Spotler

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for Hotjar

ActiveCampaign

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Kit (formerly ConvertKit)

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Chargebee Subscription Management

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Cisco Workplace Analytics

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Drip

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Hotjar

Overall Risk Meter

Low Medium High

Top Failure Risks for Hotjar

Hotjar Profile

Company Name

Hotjar

Company Website

https://www.hotjar.com/

HQ Location

Employees

251-500

Social

Financials

PRIVATE