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Compare Animoto vs Drift

Comparison Summary

For Animoto vs Drift comparison, Our AI algorithm looked at 10835 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Animoto and Drift to solve their respective business needs.

Pros and cons of Animoto and Drift

Animoto is more suited to businesses that require Social Media Marketing with Social Media and Social Media Management with Social Media where as Drift is focused towards Engagement Management with Website and Playbook Creation with Website .

Both Animoto and Drift are Authoring and Publishing and Conversational Marketing software, peers recommend Animoto for social media marketing and social media management where as Drift is more known for capturing leads and lead qualification .

logo Animoto

Focus area

Animoto is better than Drift for

Software Failure Risk

  • high

logo Drift

Focus area

Drift is better than Animoto for

Software Failure Risk

  • medium

About

Animoto | Create Marketing Videos Online

Revenue Acceleration Platform for personalized customer experiences

Age

2011

Financials

SERIES C

SERIES D

Business Need

Total Processes
(we found evidences for)

73

108

Total Goals
(we found evidences for)

13

17

Top Processes

Evidences indicate better relative satisfaction


social media marketing


social media management

scheduling post to social media

engaging on social media

social media analytics

managing social media account


community marketing



engagement management

engaging and following up


communication management

sending & publishing communications


content publishing

searching for content



sales document management

proposal & quote management

contract management


courses & assessment

create learning path





campaign management



helpdesk management








generation of new leads


knowledge management



lifetime value management


conversion management


customer feedback management


products & pricelist management



segmentation and targeting


trade show marketing


competitive intelligence



workflow management


business development



rating and review management


training & onboarding


outbound marketing





lead qualification

lead qualification: technographic

lead qualification: demographic



meeting management


sales call management

meeting management





identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program


creating contact list


contact list management

creating contact list


category management


community building



personalized marketing



conference call management


international marketing



relationship marketing




channel management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Improve ROI

  • Scale best practices

  • Improve brand engagement

  • Launch new products

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Establish thought leadership

  • Grow market share

  • Increase average basket value

  • See 10 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • Improve brand engagement

  • Improve internal communications

  • Improve digital and social presence

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve efficiency

  • Improve navigation

  • See 14 more

Top Channels

Channels Used

  • website

  • chat

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • video

  • offline

  • mobile

  • LinkedIn

  • trade shows

  • Facebook

  • events

  • mobile app

  • games

  • promotions

  • review sites

  • Amazon

  • on premises

  • newsletter

  • Slack

  • text SMS

  • display advertisement

  • point of sale

  • Facebook page

  • omnichannel

  • out of home

  • brochure

  • mass media

  • television

  • Twitter

  • movies

  • Instagram

  • Glassdoor

  • See 32 more
  • website

  • chat

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • video

  • offline

  • mobile

  • LinkedIn

  • trade shows

  • Facebook

  • events

  • mobile app

  • games

  • promotions

  • review sites

  • Amazon

  • on premises

  • newsletter

  • Slack

  • text SMS

  • display advertisement

  • point of sale

  • Facebook page

  • omnichannel

  • out of home

  • brochure

  • mass media

  • television

  • Twitter

  • movies

  • Instagram

  • Glassdoor

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

high

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low

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Business Setting