Comparison Summary
Introducing Animoto and Drift
Animoto, iMovie, Facebook Live, etc., belong to a category of solutions that help Authoring and Publishing, whereas Drift, Qualified, Conversica, etc., belong to a category of solutions that help Conversational Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Animoto covers Social Media Marketing with Social Media, Social Media Management with Social Media, Community Marketing with Social Media, Engagement Management with Video, etc.
Drift focuses on Engagement Management with Website, Playbook Creation with Website, Generation Of New Leads with Website, Conversion Management with Website, etc.
"Mobile-optimized content is the single most important factor in a solid content strategy today. The ability to create square videos adds value to Animoto’s product suite. It’s the best video tool money can buy. " - Everett Brothers
"Drift interactions are super fast and efficient, and they definitely increase ROI on marketing dollars based on the improvement to the prospect and customer experience. We’re able to respond more quickly and have more relevant, personalized conversa...tions that provide immediate value to buyers. " - Simy Bhagat
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Animoto | Create Marketing Videos Online
Revenue Acceleration Platform for personalized customer experiences
Age
2011
Financials
SERIES C
SERIES D
Business Need
Total Processes
(we found evidences for)
73
108
Total Goals
(we found evidences for)
13
17
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Build brand awareness
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Improve digital and social presence
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Improve ROI
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Scale best practices
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Improve brand engagement
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Launch new products
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Enter new markets internationally or locally
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Enhance customer relationships
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Establish thought leadership
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Grow market share
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Increase average basket value
- See 10 more
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Acquire customers
-
Increase sales & revenue
-
Enhance customer relationships
-
Improve ROI
-
Grow market share
-
Build brand awareness
-
Enter new markets internationally or locally
-
Scale best practices
-
Launch new products
-
Establish thought leadership
-
Improve brand engagement
-
Improve internal communications
-
Improve digital and social presence
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Increase customer life time value
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Improve stakeholder relations
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Improve efficiency
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Improve navigation
- See 14 more
Top Channels
Channels Used
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website
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chat
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e-mail
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phone calls
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social media
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user generated content
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blogs
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video
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offline
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mobile
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LinkedIn
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trade shows
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Facebook
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events
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mobile app
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games
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promotions
-
review sites
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Amazon
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on premises
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newsletter
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Slack
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text SMS
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display advertisement
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point of sale
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Facebook page
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omnichannel
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out of home
-
brochure
-
mass media
-
television
-
Twitter
-
movies
-
Instagram
-
Glassdoor
- See 32 more
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website
-
chat
-
e-mail
-
phone calls
-
social media
-
user generated content
-
blogs
-
video
-
offline
-
mobile
-
LinkedIn
-
trade shows
-
Facebook
-
events
-
mobile app
-
games
-
promotions
-
review sites
-
Amazon
-
on premises
-
newsletter
-
Slack
-
text SMS
-
display advertisement
-
point of sale
-
Facebook page
-
omnichannel
-
out of home
-
brochure
-
mass media
-
television
-
Twitter
-
movies
-
Instagram
-
Glassdoor
- See 32 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
