Comparison Summary
This comparison report of Appian vs. Ontraport Marketing Automation is based on a specific set of business needs and context. The comparison uses 7841 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Appian and Ontraport Marketing Automation
Appian, and Ontraport Marketing Automation belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.
Ontraport Marketing Automation focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Contact List Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Ontraport Marketing Automation
Focus area
Ontraport Marketing Automation is better than Appian for
Software Failure Risk
About
Appian: Low-Code - Enterprise Application Development - BPM ...
Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle
Age
1999
2006
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
73
99
Total Goals
(we found evidences for)
18
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Scale best practices
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Acquire customers
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Manage risk
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Enhance customer relationships
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Improve ROI
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Improve visibility
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Improve efficiency
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Launch new products
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Grow market share
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Enter new markets internationally or locally
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Increase sales & revenue
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Improve internal communications
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Improve digital and social presence
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Improve stakeholder relations
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Establish thought leadership
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Build brand awareness
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Improve consistency
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Improve brand engagement
- See 15 more
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Enhance customer relationships
-
Increase sales & revenue
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Acquire customers
-
Scale best practices
-
Establish thought leadership
-
Improve ROI
-
Increase customer life time value
-
Enter new markets internationally or locally
-
Grow market share
-
Launch new products
-
Improve digital and social presence
-
Improve brand engagement
-
Improve internal communications
-
Build brand awareness
- See 11 more
Top Channels
Channels Used
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e-mail
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website
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text SMS
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phone calls
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social media
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user generated content
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blogs
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promotions
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offline
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Facebook
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point of sale
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chat
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mass media
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newsletter
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video
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on premises
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LinkedIn
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Instagram
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mobile
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Twitter
-
events
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trade shows
-
coupons
-
review sites
-
games
-
display advertisement
- See 23 more
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e-mail
-
website
-
text SMS
-
phone calls
-
social media
-
user generated content
-
blogs
-
promotions
-
offline
-
Facebook
-
point of sale
-
chat
-
mass media
-
newsletter
-
video
-
on premises
-
LinkedIn
-
Instagram
-
mobile
-
Twitter
-
events
-
trade shows
-
coupons
-
review sites
-
games
-
display advertisement
- See 23 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
