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Appian vs Zapier: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Appian vs. Zapier is based on a specific set of business needs and context. The comparison uses 21317 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Appian and Zapier

Appian, and Zapier belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.

Zapier focuses on Workflow Management, Communication Management with E-Mail, Generation Of New Leads with Social Media, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Appian

Focus area

Appian is better than Zapier for

Software Failure Risk

  • low

logo Zapier

Focus area

Zapier is better than Appian for

Software Failure Risk

  • medium

About

Appian: Low-Code - Enterprise Application Development - BPM ...

Zapier | The easiest way to automate your work

Age

1999

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

73

132

Total Goals
(we found evidences for)

18

19

Top Processes

Evidences indicate better relative satisfaction



sales document management

proposal & quote management


engagement management

engaging and following up

engaging with scheduling & cadence



customer case management


training & onboarding


social media management

social media analytics

engaging on social media



customer feedback management

measuring customer satisfaction


communication management

sending & publishing communications


products & pricelist management



compliance & governance


competitive intelligence


generation of new leads



contact list management

creating contact list


loyalty management

customise loyalty program



relationship management


business development


lifetime value management


content management


trade show marketing



follower management


revenue cycle management




campaign management


sales review & feedback



courses & assessment

create learning path



billing and invoice management



sales call management

meeting management


lead qualification

lead qualification: technographic




rating and review management






community building


referral management



knowledge management




social media marketing



account management



conversion management


conference call management


subscription management




discount management



promotion management


personalized marketing


calendar management





relationship marketing


database marketing


segmentation and targeting


Top Goals

Goals Achieved

  • Scale best practices

  • Acquire customers

  • Manage risk

  • Enhance customer relationships

  • Improve ROI

  • Improve visibility

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve internal communications

  • Improve digital and social presence

  • Improve stakeholder relations

  • Establish thought leadership

  • Build brand awareness

  • Improve consistency

  • Improve brand engagement

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • Improve consistency

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve brand engagement

  • Improve visibility

  • Establish thought leadership

  • Improve navigation

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • website

  • phone calls

  • user generated content

  • blogs

  • text SMS

  • offline

  • LinkedIn

  • newsletter

  • promotions

  • Twitter

  • mobile

  • video

  • mobile app

  • Instagram

  • point of sale

  • Facebook page

  • trade shows

  • events

  • on premises

  • review sites

  • Amazon

  • mass media

  • coupons

  • Whatsapp

  • games

  • Pinterest

  • print media

  • magazine

  • causes and charity

  • G2crowd

  • omnichannel

  • Facebook at work

  • radio

  • display advertisement

  • Netflix

  • Skype

  • See 38 more
  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • website

  • phone calls

  • user generated content

  • blogs

  • text SMS

  • offline

  • LinkedIn

  • newsletter

  • promotions

  • Twitter

  • mobile

  • video

  • mobile app

  • Instagram

  • point of sale

  • Facebook page

  • trade shows

  • events

  • on premises

  • review sites

  • Amazon

  • mass media

  • coupons

  • Whatsapp

  • games

  • Pinterest

  • print media

  • magazine

  • causes and charity

  • G2crowd

  • omnichannel

  • Facebook at work

  • radio

  • display advertisement

  • Netflix

  • Skype

  • See 38 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting