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AppLovin vs Freemius: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of AppLovin vs. Freemius is based on a specific set of business needs and context. The comparison uses 1374 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AppLovin and Freemius

AppLovin, and Freemius belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AppLovin covers Communication Management with Games, Advertisement with Mobile, Business Development with Games, Training & Onboarding with Games, etc.

Freemius focuses on License Management, Communication Management with Website, Content Management with Social Media, Promotion Management with Promotions, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo AppLovin

Focus area

AppLovin is better than Freemius for

Software Failure Risk

  • medium

logo Freemius

Focus area

Software Failure Risk

  • medium

About

AppLovin: The Suite of Solutions for Your Mobile Games

Freemius - The new standard in selling WordPress plugins and themes

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

35

40

Total Goals
(we found evidences for)

12

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



business development


training & onboarding


engagement management

engaging and following up



helpdesk management


community building


content management


campaign management


knowledge management


generation of new leads



license management


promotion management


products & pricelist management


discount management


referral management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Improve internal communications

  • Improve efficiency

  • Enhance customer relationships

  • Improve ROI

  • Establish thought leadership

  • See 9 more
  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Increase customer life time value

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Grow market share

  • See 6 more

Top Channels

Channels Used

  • promotions

  • e-mail

  • website

  • coupons

  • user generated content

  • blogs

  • offline

  • social media

  • video

  • phone calls

  • events

  • trade shows

  • movies

  • on premises

  • point of sale

  • chat

  • See 13 more
  • promotions

  • e-mail

  • website

  • coupons

  • user generated content

  • blogs

  • offline

  • social media

  • video

  • phone calls

  • events

  • trade shows

  • movies

  • on premises

  • point of sale

  • chat

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting