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AppLovin vs Sensor Tower: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of AppLovin vs. Sensor Tower is based on a specific set of business needs and context. The comparison uses 5509 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AppLovin and Sensor Tower

AppLovin belong to a category of solutions that help Publisher Ad Management, whereas Sensor Tower belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AppLovin covers Communication Management with Games, Advertisement with Mobile, Business Development with Games, Training & Onboarding with Games, etc.

Sensor Tower focuses on Communication Management with Offline, Advertisement with Offline, Social Media Management with Mobile, Market Research with Mobile, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo AppLovin

Focus area

AppLovin is better than Sensor Tower for

Software Failure Risk

  • medium

logo Sensor Tower

Focus area

Sensor Tower is better than AppLovin for

Software Failure Risk

  • high

About

AppLovin: The Suite of Solutions for Your Mobile Games

Market-Leading Digital & Mobile Intelligence to Monitor App's Marketplace Performance

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

35

43

Total Goals
(we found evidences for)

12

10

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



business development


training & onboarding


engagement management

engaging and following up



helpdesk management


community building


lead qualification


sales document management

contract management


international marketing



generation of new leads


revenue cycle management


social media analytics


social media management

social media analytics





influencer marketing


trade show marketing


account management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Improve internal communications

  • Improve efficiency

  • Enhance customer relationships

  • Improve ROI

  • Establish thought leadership

  • See 9 more
  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Increase customer life time value

  • Launch new products

  • Improve ROI

  • Improve internal communications

  • See 7 more

Top Channels

Channels Used

  • offline

  • point of sale

  • mobile

  • games

  • mobile app

  • social media

  • Facebook

  • website

  • video

  • Twitter

  • phone calls

  • user generated content

  • trade shows

  • chat

  • blogs

  • review sites

  • Amazon

  • events

  • Snapchat

  • movies

  • Slack

  • Whatsapp

  • Instagram

  • Netflix

  • e-mail

  • See 22 more
  • offline

  • point of sale

  • mobile

  • games

  • mobile app

  • social media

  • Facebook

  • website

  • video

  • Twitter

  • phone calls

  • user generated content

  • trade shows

  • chat

  • blogs

  • review sites

  • Amazon

  • events

  • Snapchat

  • movies

  • Slack

  • Whatsapp

  • Instagram

  • Netflix

  • e-mail

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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high

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Integration Risk

medium

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low

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Migration Risk

medium

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high

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Business Setting