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AppLovin vs Tapjoy: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of AppLovin vs. Tapjoy is based on a specific set of business needs and context. The comparison uses 776 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AppLovin and Tapjoy

AppLovin, and Tapjoy belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AppLovin covers Communication Management with Games, Advertisement with Mobile, Business Development with Games, Training & Onboarding with Games, etc.

Tapjoy focuses on Advertisement with Mobile, Engagement Management with Mobile, Communication Management with Mobile, Media Buying with Mobile, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo AppLovin

Focus area

Software Failure Risk

  • medium

logo Tapjoy

Focus area

Tapjoy is better than AppLovin for

Software Failure Risk

  • medium

About

AppLovin: The Suite of Solutions for Your Mobile Games

Mobile Advertising That Just Works - tapjoy.com

Financials

IPO

Business Need

Total Processes
(we found evidences for)

35

23

Total Goals
(we found evidences for)

12

6

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



business development


training & onboarding


engagement management

engaging and following up



helpdesk management


community building




generation of new leads



loyalty management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Improve internal communications

  • Improve efficiency

  • Enhance customer relationships

  • Improve ROI

  • Establish thought leadership

  • See 9 more
  • Increase sales & revenue

  • Build brand awareness

  • Improve efficiency

  • Improve ROI

  • Acquire customers

  • Grow market share

  • See 3 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • games

  • video

  • mobile ads

  • display advertisement

  • social media

  • promotions

  • Facebook

  • phone calls

  • user generated content

  • blogs

  • website

  • mass media

  • television

  • print media

  • magazine

  • out of home

  • billboards

  • Twitter

  • See 17 more
  • mobile

  • mobile app

  • games

  • video

  • mobile ads

  • display advertisement

  • social media

  • promotions

  • Facebook

  • phone calls

  • user generated content

  • blogs

  • website

  • mass media

  • television

  • print media

  • magazine

  • out of home

  • billboards

  • Twitter

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting