AppsFlyer and Adjust, An In-Depth Comparison 2024

Comparison Summary

AppsFlyer: Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.

Adjust: Adjust accelerates app growth with end-to-end marketing solutions. App growth is measured, optimized, and scaled across platforms using award-winning technology.

AppsFlyer and Adjust: Customer Satisfaction Data

Most deployed common Use Cases for AppsFlyer and Adjust

Why is AppsFlyer and Adjust the best choice for Engagement Management?

AppsFlyer and Adjust both provide tools to understand user engagement and optimize digital marketing campaigns. AppsFlyer allows users to examine trends specific to users who engaged with the app via the same ad, campaign, media source or country. Adjust offers an audience builder that allows users to segment audiences and run targeted push campaigns to re-engage users who have uninstalled applications. AppsFlyer's documentation for server-to-server integration for both install and engagement campaigns still needs improvement, while Adjust is a cloud-based business intelligence platform solution which helps marketing agencies and mobile app marketers track website traffic sources and engagement across digital channels.

"...Also to understand the source of user acquisition and understanding user engagement to optimize digital marketing campaigns...." Peer review by Amey S

"...The ability to quickly create cohorts of users and pull them out of Adjust to send them to Facebook for example has been instrumental in re-engaging our users in real time...." Peer review by Alex Potichnyj, Director of Marketing, Checkout 51

How can AppsFlyer and Adjust optimize your Advertisement Workflow?

Appsflyer and Adjust are both tools that help companies track the performance of their mobile advertising campaigns. Both tools integrate seamlessly with popular advertising platforms. Appsflyer focuses on providing a clear view of mobile advertising ROI in real-time, while Adjust emphasizes fraud prevention through features like encryption and fake click filters. Both tools have limitations, such as the need to rely on publishers for integration with non-integrated media sources.

"...We gather all essential data from several advertising sources like Google Ads, Twitter, Facebook, and Apple Search Ads...." Peer review by Denis Mutsky, Internet Marketing Manager, BitFreezer

"...Fraudsters try to rob from advertising budgets by triggering fake installs, clicks, traffic, and impressions on mobile apps and websites...." Peer review from Featured Customers

What benefits does AppsFlyer and Adjust offer for Campaign Management?

Appsflyer and Adjust are similar in that they both help marketers track the performance of marketing campaigns and understand user engagement within apps. Both platforms offer customizable dashboards and the ability to manage marketing campaigns. However, Appsflyer provides a OneLink feature for managing marketing campaigns linked to application installs, while Adjust focuses on real-time, cross-device analysis and A/B testing.

"...AppsFlyer is a cloud-hosted marketing analytics and mobile attribution tool that helps app marketers with conversion tracking and campaign management...." Peer review from Featured Customers

"...Key features of Adjust include A/B testing, cross-device analysis, multi-campaign marketing, and customizable dashboards...." Peer review from Featured Customers