AppsFlyer vs. Adjust: Comparing Best Marketing Attribution Solutions 2025

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Most deployed common Use Cases for AppsFlyer and Adjust

How can AppsFlyer and Adjust enhance your Engagement Management process?

AppsFlyer and Adjust both provide tools to understand user engagement and optimize digital marketing campaigns. AppsFlyer allows users to examine trends specific to users who engaged with the app via the same ad, campaign, media source or country. Adjust offers an audience builder that allows users to segment audiences and run targeted push campaigns to re-engage users who have uninstalled applications. AppsFlyer's documentation for server-to-server integration for both install and engagement campaigns still needs improvement, while Adjust is a cloud-based business intelligence platform solution which helps marketing agencies and mobile app marketers track website traffic sources and engagement across digital channels.

"...A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country...." Peer review

"...We can see the engagement and conversion rate per channel and can make informed decisions on where to spend and where not to...." Peer review by Martin Sieber, Co-Founder & Vice President of Product, GetYourGuide

How efficiently Does AppsFlyer and Adjust manage your Advertisement?

Appsflyer and Adjust are both tools that help companies track the performance of their mobile advertising campaigns. Both tools integrate seamlessly with popular advertising platforms. Appsflyer focuses on providing a clear view of mobile advertising ROI in real-time, while Adjust emphasizes fraud prevention through features like encryption and fake click filters. Both tools have limitations, such as the need to rely on publishers for integration with non-integrated media sources.

"...Transparency with advertising platforms...." Peer review by Benjamin B, User Acquisition & Growth Marketing Manager, Media Production

"...You can specify which apps you want measured and how many times ads are clicked on and installed...." Peer review by User

What solutions does AppsFlyer and Adjust provide for Campaign Management?

Appsflyer and Adjust are similar in that they both help marketers track the performance of marketing campaigns and understand user engagement within apps. Both platforms offer customizable dashboards and the ability to manage marketing campaigns. However, Appsflyer provides a OneLink feature for managing marketing campaigns linked to application installs, while Adjust focuses on real-time, cross-device analysis and A/B testing.

"...Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads...." Peer review by Verified Reviewer, Computer Software

"...Their customer support was extremely helpful when getting things set up and they spent time showing us which features of the product to leverage for better insights into our marketing campaigns...." Peer review by Consultant

AppsFlyer in Action: Unique Use Cases

What makes AppsFlyer ideal for Channel Marketing?

Adjust in Action: Unique Use Cases

How does Adjust facilitate Competitive Intelligence?

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