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AppsFlyer vs Upland Localytics: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of AppsFlyer vs. Upland Localytics is based on a specific set of business needs and context. The comparison uses 3638 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AppsFlyer and Upland Localytics

AppsFlyer, Adjust, Kochava, etc., belong to a category of solutions that help Marketing Attribution, whereas Upland Localytics, Notificare, Biznessapps, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AppsFlyer covers Engagement Management, Advertisement with Mobile, Campaign Management with Mobile, Social Media Management with Social Media, etc.

Upland Localytics focuses on Engagement Management with Mobile, Campaign Management with Mobile, Advertisement with Social Media, Promotion Management with Promotions, etc.

"Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. " - Anthony Cross

"In the past year, we've seen over 50% of our reservations come through the app, and it's really shown the importance of mobile for us. We use Localytics to understand and influence every stage of our mobile user journey, starting right from the down...load. " - Tom Hillman

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo AppsFlyer

Focus area

Software Failure Risk

  • low

logo Upland Localytics

Focus area

Upland Localytics is better than AppsFlyer for

Software Failure Risk

  • medium

About

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

Mobile app marketing and analytics software that boost engagement

Age

2011

2010

Financials

SERIES D

PRIVATE

Business Need

Total Processes
(we found evidences for)

70

36

Total Goals
(we found evidences for)

14

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media




communication management

sending & publishing communications



training & onboarding



international marketing


helpdesk management


competitive intelligence


lifetime value management


products & pricelist management




generation of new leads


social media marketing



segmentation and targeting



loyalty management

customise loyalty program


lead qualification

lead qualification: technographic



referral management



workflow management


content management




conversion management


relationship marketing



promotion management


sales incentive management


rating and review management


Top Goals

Goals Achieved

  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve digital and social presence

  • Improve stakeholder relations

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • See 11 more
  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve brand engagement

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Acquire customers

  • See 6 more

Top Channels

Channels Used

  • mobile

  • social media

  • mobile app

  • Twitter

  • Facebook

  • review sites

  • eBay

  • promotions

  • e-mail

  • coupons

  • phone calls

  • website

  • offline

  • on premises

  • See 11 more
  • mobile

  • social media

  • mobile app

  • Twitter

  • Facebook

  • review sites

  • eBay

  • promotions

  • e-mail

  • coupons

  • phone calls

  • website

  • offline

  • on premises

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting