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Ascent360 vs Hive Marketing Cloud: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Ascent360 vs. Hive Marketing Cloud is based on a specific set of business needs and context. The comparison uses 2249 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ascent360 and Hive Marketing Cloud

Ascent360, Hive Marketing Cloud, Lytics CDP, Optimizely Data Platform, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ascent360 covers Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Loyalty Management, etc.

Hive Marketing Cloud focuses on Engagement Management, Collaboration, Social Media Management with Social Media, Loyalty Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Ascent360

Focus area

Software Failure Risk

  • low

logo Hive Marketing Cloud

Focus area

Hive Marketing Cloud is better than Ascent360 for

Software Failure Risk

  • medium

About

Data Driven Marketing Platform that result in immediate returns and lifetime advocates

Customer Insight and Engagement Platform

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

43

55

Total Goals
(we found evidences for)

12

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management


communication management

sending & publishing communications



customise loyalty program



lifetime value management



community building



channel management


personalized marketing



segmentation and targeting


customer case management


contact list management


generation of new leads


customer feedback management


lead qualification

lead qualification: technographic


sales document management



training & onboarding


database marketing


products & pricelist management


content management


social media analytics


social media management

social media analytics


workflow management


social media marketing



business development


competitive intelligence




performance management


account management



category management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • See 9 more
  • Acquire customers

  • Increase customer life time value

  • Improve efficiency

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Shorten ramp up time

  • Improve visibility

  • Launch new products

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more
  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting