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Aweber vs iContact: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Aweber vs. iContact is based on a specific set of business needs and context. The comparison uses 15867 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Aweber and iContact

Aweber, iContact, ConvertKit, Brevo, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Aweber covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Website, etc.

iContact focuses on Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

"We don’t own the followers on Facebook, Twitter, and Pinterest. We’re trying to convert those over to AWeber because we own our email lists. It’s getting harder and harder to build those social media platforms because they want your money. So our go...al right now is to push people over to our email list. We made a mistake years ago of not building our email list. " - Trisha Novotny

"I think having a dedicated Strategic Advisor who really understands what a customer wants and who comes to understand the customer’s business on a deeper level makes a huge impact on the success of email marketing. " - Bob Harper

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Aweber

Focus area

Aweber is better than iContact for

Software Failure Risk

  • low

logo iContact

Focus area

Software Failure Risk

  • medium

About

AWeber: Email Marketing

iContact | Affordable Email Marketing Solution

Age

1998

2003

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

98

88

Total Goals
(we found evidences for)

15

16

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign monitoring

campaign analytics



contact list management

creating contact list


social media management

managing social media account

social media analytics

scheduling post to social media

engaging on social media


helpdesk management


content publishing


generation of new leads


referral management



sales document management

proposal & quote management

contract management



training & onboarding







customer feedback management

measuring customer satisfaction


segmentation and targeting




account management


social media marketing


personalized marketing


lifetime value management





products & pricelist management


loyalty management

identify target customers



competitive intelligence


subscription management


rating and review management



knowledge management


discount management


relationship management


payment management


conference call management


business development




courses & assessment

create learning path


international marketing


promotion management


conversion management


distribution management



lead qualification




outbound marketing



trade show marketing


database marketing



performance management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve efficiency

  • Improve brand engagement

  • Improve internal communications

  • Reduce bounce

  • Establish thought leadership

  • See 12 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more
  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting