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Aweber vs Klaviyo: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Aweber vs. Klaviyo is based on a specific set of business needs and context. The comparison uses 13318 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Aweber and Klaviyo

Aweber, ConvertKit, Brevo, etc., belong to a category of solutions that help Email Marketing, whereas Klaviyo, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Aweber covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Website, etc.

Klaviyo focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

"The subscriber management features in AWeber are huge for us. In the past, I couldn't tag people we already had in our list. Now I can. I used it last week to tag donors with the year of their donations. " - Jerry Louis

"Klaviyo is the ESP we needed to grow. We can design and test email flows to welcome new subscribers, show them new products, and keep that strategy synchronized with our Facebook ads. Klaviyo made all of that easy. " - Alex Outlaw

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Aweber

Focus area

Aweber is better than Klaviyo for

Software Failure Risk

  • low

logo Klaviyo

Focus area

Klaviyo is better than Aweber for

Software Failure Risk

  • low

About

AWeber: Email Marketing

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Age

1998

2012

Financials

PRIVATE

SERIES D

Business Need

Total Processes
(we found evidences for)

98

98

Total Goals
(we found evidences for)

15

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring

campaign analytics



contact list management

creating contact list


social media management

managing social media account

social media analytics

scheduling post to social media

engaging on social media


helpdesk management


content publishing


generation of new leads


referral management



sales document management

proposal & quote management

contract management



training & onboarding



workflow management





customer feedback management

measuring customer satisfaction

measuring net promoter score


segmentation and targeting




account management


social media marketing


personalized marketing


lifetime value management





products & pricelist management


loyalty management

identify target customers

customise loyalty program



competitive intelligence


subscription management


rating and review management



knowledge management


discount management


relationship management


payment management


conference call management


business development




courses & assessment

create learning path


international marketing



promotion management


conversion management


lead qualification

lead qualification: behavioural








database marketing


trade show marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve efficiency

  • Improve brand engagement

  • Improve internal communications

  • Reduce bounce

  • Establish thought leadership

  • See 12 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more
  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting