Comparison Summary
Introducing beckon and Crayon
beckon, Crayon, Marketing Cloud Intelligence (formerly Datorama), ChannelMix, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
beckon covers Social Media Management with E-Mail, Channel Marketing with Omnichannel, Campaign Management, Collaboration with E-Mail, etc.
Crayon focuses on Competitive Intelligence, Product Marketing, Engagement Management, Products & Pricelist Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Intelligence, Analytics, Reports & Dashboards
Competitive intelligence software to see and seize opportunities
Age
2000
Financials
SERIES E
SERIES B
Business Need
Total Processes
(we found evidences for)
47
60
Total Goals
(we found evidences for)
9
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Scale best practices
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Improve ROI
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Improve efficiency
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Grow market share
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Enhance customer relationships
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Enter new markets internationally or locally
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Launch new products
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Increase sales & revenue
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Improve internal communications
- See 6 more
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Grow market share
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Launch new products
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Acquire customers
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Scale best practices
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Enhance customer relationships
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Increase sales & revenue
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Improve ROI
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Improve digital and social presence
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Improve efficiency
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Enter new markets internationally or locally
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Establish thought leadership
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Improve internal communications
-
Manage risk
- See 10 more
Top Channels
Channels Used
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social media
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e-mail
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phone calls
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user generated content
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blogs
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promotions
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chat
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Slack
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website
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offline
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on premises
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newsletter
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out of home
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brochure
-
video
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mobile
-
games
-
mass media
-
radio
-
review sites
-
Twitter
-
print media
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newspaper
-
mobile app
- See 21 more
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social media
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e-mail
-
phone calls
-
user generated content
-
blogs
-
promotions
-
chat
-
Slack
-
website
-
offline
-
on premises
-
newsletter
-
out of home
-
brochure
-
video
-
mobile
-
games
-
mass media
-
radio
-
review sites
-
Twitter
-
print media
-
newspaper
-
mobile app
- See 21 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
