Crayon Overview
Crayon delivers a competitive edge through its intelligence platform, offering real-time insights into competitor activities. This tool empowers sales teams by providing up-to-date intelligence, crucial for informed decision-making and strategic planning. Crayon's platform is designed to track and analyze competitors, helping businesses understand market dynamics and identify opportunities. With a focus on actionable data, Crayon supports sales teams in navigating competitive landscapes effectively. The platform's ability to deliver timely intelligence is a key differentiator, enabling businesses to stay ahead in a rapidly changing market environment.
Use Cases
Customers recommend Competitive Intelligence, Product Marketing, Engagement Management, as the business use cases that they have been most satisfied with while using Crayon.
Business Priorities
Grow Market Share and Launch New Products are the most popular business priorities that customers and associates have achieved using Crayon.
Crayon Use-Cases and Business Priorities: Customer Satisfaction Data
Crayon's features include Alerts: Popups & Notifications, , , etc. and Crayon support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Crayon analytics capabilities include Analytics, and Custom Reports.
Reviews
"We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone." - Global HCM Software Company
Peer review evidence (same sources as the product rating summary)
"...Into the Fray is the competitive intelligence podcast that gives you the tools you need to support every part of your organization...." Competitive Intelligence Podcast
"...I like that Crayon not only provides my team (product marketing) with insights into what our competitors are doing but also gives us a place to synthesize this information to our sales team so that they can effectively leverage it on their calls...." Peer review by Christian F, SMB Account Executive
"...And it s not just a small pocket of engaged account executives..." Case Study ZoomInfo
Crayon, OWOX, CB Insights, G2 Seller Solutions, AYTM, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Crayon is a competitive intelligence platform that monitors competitors. Real-time intelligence is provided to sales teams for strategic advantage.
Popular Business Setting
for Crayon
Top Industries
- Computer Software
- Internet
- Marketing and Advertising
Popular in
- Mid Market
- Enterprise
- Small Business
Crayon is popular in Computer Software, Internet, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.
Crayon Customer wins, Customer success stories, Case studies
What benefits does Crayon offer for Competitive Intelligence?
Why is Crayon the best choice for Product Marketing?
What makes Crayon ideal for Engagement Management?
What Are the key features of Crayon for Products & Pricelist Management?
How does Crayon facilitate Content Management?
11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone. Testimonial By Global HCM Software Company |
|
Sales would ask us how to respond to the latest market news before we had even seen it. We were frequently in a reactive position, and that’s when we realized we couldn’t meet the demands of sales with our limited resources. We needed to add more resources or find technology to solve the problem. Testimonial By Rob Bois |
|
It’s coffee and Crayon. I love sitting down every morning and go through my Insights feed - tagging relevant news so that my reports are already organized. It's like a daily ritual. Testimonial By Casey Ward |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
VP Market Research & Industry Relations Global HCM Software Company |
We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone. Testimonial By Global HCM Software Company |
|
Rob Bois Senior Director of Product Marketing Fuze |
Sales would ask us how to respond to the latest market news before we had even seen it. We were frequently in a reactive position, and that’s when we realized we couldn’t meet the demands of sales with our limited resources. We needed to add more resources or find technology to solve the problem. Testimonial By Rob Bois |
|
Casey Ward Product Marketing Manager MURAL |
It’s coffee and Crayon. I love sitting down every morning and go through my Insights feed - tagging relevant news so that my reports are already organized. It's like a daily ritual. Testimonial By Casey Ward |
ENA - Information Technology And Services - Medium
Welcome to Crayon!
Frequently Asked Questions(FAQ)
for Crayon
What is Crayon?
Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.
Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.
The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.
What is Crayon used for?
What are the top features of Crayon?
Who uses Crayon?
What are Crayon alternatives?
Where is Crayon located?
Peers used Crayon for competitive intelligence and product marketing
Crayon Competitors
Crayon Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (762) |
| Custom Reports | Read Reviews (239) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (762) |
| Custom Reports | Read Reviews (239) |
Crayon Integrations
Crayon integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Crayon
Overall Risk Meter
Top Failure Risks for Crayon
CRAYON, INC News
Brand transition completed: Crayon becomes SoftwareOne
SoftwareOne has completed the brand transition of Crayon to SoftwareOne, finalizing their integration. This move enhances their combined capabilities and market presence, particularly in the DACH region, and aims to provide greater clarity and impact for customers. The transition will be rolled out in phases during Q2 2026.
SoftwareOne and Crayon Unite Under Single Global Brand to Deliver ...
SoftwareOne and Crayon have integrated their direct business operations under the SoftwareOne brand in the APAC region. Crayon's channel business will continue under its current brand during the transition. This unification aims to enhance customer access to IT portfolio management, cost optimization, and AI adoption services.
Scale Matters' SoftwareOne Co-CEO Says Growth Will Accelerate After Crayon Merger
SoftwareOne's merger with Crayon has created a global software and cloud leader, enhancing growth prospects. Co-CEO Melissa Mulholland expects mid-single-digit revenue growth in 2026, driven by CSP and multi-vendor expansion. The merger aims for CHF 100m in savings by year-end, leveraging partnerships with AWS, Google, VMware, and Adobe.
SoftwareOne completes mega billion-dollar acquisition of Crayon
SoftwareOne has completed its acquisition of Crayon, forming a combined global software and cloud solutions provider with CHF 1.6 billion in revenue and 13,000 employees across 70 countries. The merged entity will operate under the SoftwareOne brand, integrating Crayon's customer-centric approach. The acquisition enhances their position as one of Microsoft's largest partners, offering expanded geographical coverage and service offerings.
CRAYON, INC Profile
Company Name
CRAYON, INC
Company Website
https://www.crayon.co/HQ Location
268 Summer Street, 5th Floor Boston, MA 02210
Employees
101-250
Social
Financials
SERIES B
