Crayon Overview

Crayon delivers a competitive edge through its intelligence platform, offering real-time insights into competitor activities. This tool empowers sales teams by providing up-to-date intelligence, crucial for informed decision-making and strategic planning. Crayon's platform is designed to track and analyze competitors, helping businesses understand market dynamics and identify opportunities. With a focus on actionable data, Crayon supports sales teams in navigating competitive landscapes effectively. The platform's ability to deliver timely intelligence is a key differentiator, enabling businesses to stay ahead in a rapidly changing market environment.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engagement Management, as the business use cases that they have been most satisfied with while using Crayon.

Other use cases:

  • Products & Pricelist Management
  • Content Management
  • Collaboration
  • Training & Onboarding
  • Communication Management
  • Market Research
  • Workflow Management
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Business Priorities

Grow Market Share and Launch New Products are the most popular business priorities that customers and associates have achieved using Crayon.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Manage Risk
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Crayon Use-Cases and Business Priorities: Customer Satisfaction Data

Crayon's features include Alerts: Popups & Notifications, , , etc. and Crayon support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Crayon analytics capabilities include Analytics, and Custom Reports.

Reviews

"A competitive intelligence person's worst nightmare is failure of communication. It happens whenever somebody in the organization, usually a salesperson or manager, sends you an email and says, ‘Hey, send me everything you've got on this competitor....’ That means that you haven't communicated to them where they can go to get the critical information." - Steve Hernan

Crayon, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crayon is a competitive intelligence platform that monitors competitors. Real-time intelligence is provided to sales teams for strategic advantage.

Popular Business Setting

for Crayon

Top Industries

  • Computer Software
  • Internet
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Crayon is popular in Computer Software, Internet, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Crayon Use Cases

What Are the key features of Crayon for Competitive Intelligence?

What Are the key features of Crayon for Product Marketing?

How can Crayon optimize your Engagement Management Workflow?

What solutions does Crayon provide for Products & Pricelist Management?

What makes Crayon ideal for Content Management?

42+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Crayon testimonial

Steve Hernan

Market Analytics & Intelligence Manager

Rauland AMETEK
A competitive intelligence person's worst nightmare is failure of communication. It happens whenever somebody in the organization, usually a salesperson or manager, sends you an email and says, ‘Hey, send me everything you've got on this competitor.’ That means that you haven't communicated to them... where they can go to get the critical information.

Testimonial By Steve Hernan
Crayon testimonial

Brian Whalley

Director of Product Management

Klaviyo
Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization. Testimonial By Brian Whalley
Crayon testimonial

VP Market Research & Industry Relations

Global HCM Software Company
We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone. Testimonial By Global HCM Software Company
CUSTOMERS TESTIMONIALS
Crayon testimonial

Steve Hernan

Market Analytics & Intelligence Manager

Rauland AMETEK
A competitive intelligence person's worst nightmare is failure of communication. It happens whenever somebody in the organization, usually a salesperson or manager, sends you an email and says, ‘Hey, send me everything you've got on this competitor.’ That means that you haven't communicated to them... where they can go to get the critical information.

Testimonial By Steve Hernan
Crayon testimonial

Brian Whalley

Director of Product Management

Klaviyo
Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization. Testimonial By Brian Whalley
Crayon testimonial

VP Market Research & Industry Relations

Global HCM Software Company
We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone. Testimonial By Global HCM Software Company

Case Studies

Financial Services

CASE STUDY Kyriba

Crayon helped Kyriba track over 50 global competitors in the fintech space. Kyriba used Crayon's battlecards and insights to keep sales teams updated and spot major industry news. The Salesforce and ...Slack integrations made sharing intelligence easy. Kyriba's product team found better price points and improved go-to-market strategies. The team caught at least five big news stories they would have missed without Crayon.

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Manufacturing

CASE STUDY Rauland AMETEK

Crayon helped Rauland AMETEK improve their competitive intelligence program. Before Crayon, distributors struggled to get key information to win deals. Crayon automated intelligence gathering and mad...e battlecards easy to access. This saved over 300 analyst hours each year. In one deal, Crayon helped Rauland AMETEK become the front-runner for a $1.5 million sale.

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Information Technology and Services

CASE STUDY Dropbox

Crayon helped Dropbox increase battlecard usage by 400%. Before Crayon, Dropbox had no formal way to share competitive intelligence. Crayon enabled Dropbox to distribute insights through email, Slack..., and sales battlecards. Hundreds of employees joined the CI newsletter and Slack channel. Dropbox now shares better information, leading to higher sales win rates. The company saw a cultural shift in how teams think about competition.

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Information Technology and Services

CASE STUDY ENA

Crayon helped ENA build a full competitive intelligence function. ENA added new services and faced more competitors. They had no formal process for competitive research. Crayon's platform, especially... the insights feeds, made it easy to gather and share intel. Product marketing became more visible and valued across ENA. The team saved time and improved efficiency using Crayon's battlecards and reports.

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Computer Software

CASE STUDY MURAL

Crayon helped MURAL improve its competitive intelligence process. Before Crayon, MURAL's team used manual methods and outdated documents. With Crayon, the product marketing team now collects and orga...nizes industry news quickly. Sales teams use Crayon's battlecards to prepare for meetings and win deals. Crayon also helps train new sales hires and supports executive decision-making. MURAL now responds faster to competitors and keeps all teams informed with up-to-date insights.

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Financial Services

CASE STUDY Mastercard Payment Gateway Services (MPGS)

Crayon helped Mastercard Payment Gateway Services (MPGS) improve their competitive intelligence program during the COVID-19 pandemic. MPGS used Crayon to create a defensive playbook and enable collab...oration across departments. The platform made it easier for teams to anticipate competitive threats. A new initiative called Competitive Intelligence Week increased adoption and engagement. Employees began using Crayon to share ideas and work together in new ways.

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Video

Welcome to Crayon!

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Frequently Asked Questions(FAQ)

for Crayon

What is Crayon?

Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.

Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.

The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.

What is Crayon used for?

Crayon is a Marketing Data Intelligence Software mainly used by its customers to Grow Market Share and Launch New Products by Competitive Intelligence, Product Marketing and Engagement Management .

What are the top features of Crayon?

Alerts: popups & Notifications, null and null are some of the top features of Crayon.

Who uses Crayon?

Crayon is used by Computer Software, Internet and Marketing And Advertising among other industries.

What are Crayon alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Crayon.

Where is Crayon located?

Crayon is headquartered at 268 Summer Street, 5th Floor Boston, MA 02210.
lightning

Peers used Crayon for competitive intelligence and product marketing

Crayon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)

Software Failure Risk Guidance

?

for Crayon

Overall Risk Meter

Low Medium High

Top Failure Risks for Crayon

CRAYON, INC News

M&A

SoftwareOne completes mega billion-dollar acquisition of Crayon

SoftwareOne has completed its acquisition of Crayon, forming a combined global software and cloud solutions provider with CHF 1.6 billion in revenue and 13,000 employees across 70 countries. The merged entity will operate under the SoftwareOne brand, integrating Crayon's customer-centric approach. The acquisition enhances their position as one of Microsoft's largest partners, offering expanded geographical coverage and service offerings.

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Partnership

OVHcloud and Crayon join forces to deploy cloud solutions worldwide

OVHcloud and Crayon have announced a global partnership to deliver cloud solutions to enterprises worldwide. The collaboration leverages OVHclouds infrastructure and Crayons expertise in cloud services, aiming to accelerate digital transformation for businesses across multiple regions. The alliance will focus on scalable, secure, and cost-effective cloud deployments tailored to diverse industry needs.

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M&A

SoftwareOne announces acquisition of Crayon to expand solutions - Verdict

SoftwareOne is acquiring Crayon to enhance its solutions.

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M&A

SoftwareOne Confirms Advanced Talks to Buy Norways Crayon - Yahoo Finance

SoftwareOne is in advanced discussions to acquire Norway's Crayon.

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CRAYON, INC Profile

Company Name

CRAYON, INC

Company Website

https://www.crayon.co/

HQ Location

268 Summer Street, 5th Floor Boston, MA 02210

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES B