Customer stories

Product Business Settings

Crayon is popular in Computer Software, Internet, and Marketing And Advertising industries and is widely used by Mid Market, Enterprise, and Small Business.

Integrations

Digital Asset Management
Reviews and Reputation
Marketing Automation
Other

Crayon Product Overview

Crayon delivers a competitive edge through its intelligence platform, offering real-time insights into competitor activities. This tool empowers sales teams by providing up-to-date intelligence, crucial for informed decision-making and strategic planning. Crayon's platform is designed to track and analyze competitors, helping businesses understand market dynamics and identify opportunities. With a focus on actionable data, Crayon supports sales teams in navigating competitive landscapes effectively. The platform's ability to deliver timely intelligence is a key differentiator, enabling businesses to stay ahead in a rapidly changing market environment.

How satisfied the customers are with Crayon use-cases

Reviews

"As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before." - George Baier IV
"I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it." - Stephane Curcio

Crayon Customer Insights, Testimonials and Case Studies

How efficiently Does Crayon manage your Competitive Intelligence?

What benefits does Crayon offer for Product Marketing?

How efficiently Does Crayon manage your Engagement Management?

What solutions does Crayon provide for Products & Pricelist Management?

How can Crayon optimize your Content Management Workflow?

What is Crayon?

Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.

Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.

The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.

What is Crayon used for?

Crayon is a Marketing Data Intelligence Software mainly used by its customers to Grow Market Share and Launch New Products by Competitive Intelligence, Product Marketing and Engagement Management .

What are the top features of Crayon?

Alerts: popups & Notifications, null and null are some of the top features of Crayon.

Who uses Crayon?

Crayon is used by Computer Software, Internet and Marketing And Advertising among other industries.

What are Crayon alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Crayon.

Where is Crayon located?

Crayon is headquartered at 268 Summer Street, 5th Floor Boston, MA 02210.

11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Crayon testimonial

George Baier IV

Director of Strategy and Operations, Product Marketing

Dropbox

As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before. Testimonial By George Baier IV
Crayon testimonial

Stephane Curcio

Head of Sales Enablement

Kyriba

I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it. Testimonial By Stephane Curcio
Crayon testimonial

Monica Cougan

Manager of Strategic Relationships and Initiatives

ENA

The big ‘aha moment’ for us was the feeds. We started realizing that there was great information coming in that they didn’t have to search for. When we began sharing those insights with the executive team, it spurred support from the top-down. Testimonial By Monica Cougan
CUSTOMERS TESTIMONIALS
Crayon testimonial

George Baier IV

Director of Strategy and Operations, Product Marketing

Dropbox

As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before. Testimonial By George Baier IV
Crayon testimonial

Stephane Curcio

Head of Sales Enablement

Kyriba

I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it. Testimonial By Stephane Curcio
Crayon testimonial

Monica Cougan

Manager of Strategic Relationships and Initiatives

ENA

The big ‘aha moment’ for us was the feeds. We started realizing that there was great information coming in that they didn’t have to search for. When we began sharing those insights with the executive team, it spurred support from the top-down. Testimonial By Monica Cougan

Dropbox - Information Technology And Services

Crayon helped Dropbox increase battlecard usage by 400%. Before Crayon, Dropbox had no formal way to share competitive intelligence. Crayon enabled Dropbox to distribute insights through email, Slack..., and sales battlecards. Hundreds of employees joined the CI newsletter and Slack channel. Dropbox now shares better information, leading to higher sales win rates. The company saw a cultural shift in how teams think about competition.

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AB Tasty - Computer Software - Medium

Crayon helps AB Tasty improve new employee onboarding with competitive intelligence tools. AB Tasty uses Crayon to share market and competitor insights across all departments, not just sales. The onb...oarding process now includes a 45-minute session on market intelligence, using Crayon battlecards and boards. Employees join the competitor Slack channel and log into Crayon during training. This approach helps new hires quickly understand the market and competitors.

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Rapid7 - Computer & Network Security - Large

Crayon helped Rapid7 improve win rates by 10% against competitors with battlecards. Rapid7 needed to track competitors in the fast-changing cybersecurity market. Their old tools were slow and manual,... making it hard to share intelligence. Crayon automated monitoring and sharing, saving time and letting more teams access insights. Integrations with Highspot, Slack, and Salesforce made competitive intelligence easy to use across the company.

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Salsify - Computer Software - Medium

Crayon helped Salsify improve its competitive intelligence program. Salsify saw a 22% increase in competitive win rates in the first year. 78% of all competitive revenue was influenced by their battl...ecard program. Crayon enabled better sales enablement and competitor tracking. Integration with Slack made sharing insights easy. Salsify built a strong feedback loop and team engagement using Crayon.

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Fuze - Information Technology And Services - Medium

Crayon competitive intelligence helps Fuze stay ahead of competitors and sales requests. Fuze's product marketing team struggled with noisy alerts and reactive sales enablement. Crayon automated moni...toring and prioritized relevant updates, letting Fuze focus on analysis and action. The team now proactively informs product, marketing, and executive decisions with timely market intelligence. Crayon enables Fuze to scale intelligence efforts and respond quickly to competitive moves.

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Cognism - Computer Software - Medium

Crayon helps Cognism's sales team win more deals with real-time competitive intelligence. In less than a year, Crayon influenced over $6 million in revenue and 33 deals per month. The platform integr...ates with Salesforce, Seismic, and Slack, making intel easy to access. Sales reps quickly consume insights and use them to close deals. Crayon's unlimited pricing and advanced insights support Cognism's fast growth.

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Welcome to Crayon!

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Peers used Crayon for competitive intelligence and product marketing

Crayon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.06/5

Read Reviews (17)
Analytics

4.32/5

Read Reviews (762)
Custom Reports

3.60/5

Read Reviews (239)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.06/5

Read Reviews (17)
Analytics

4.32/5

Read Reviews (762)
Custom Reports

3.60/5

Read Reviews (239)

Software Failure Risk Guidance

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for Crayon

Overall Risk Meter

Low Medium High

Top Failure Risks for Crayon

CRAYON, INC News

M&A
 

SoftwareOne completes mega billion-dollar acquisition of Crayon

SoftwareOne has completed its acquisition of Crayon, forming a combined global software and cloud solutions provider with CHF 1.6 billion in revenue and 13,000 employees across 70 countries. The merged entity will operate under the SoftwareOne brand, integrating Crayon's customer-centric approach. The acquisition enhances their position as one of Microsoft's largest partners, offering expanded geographical coverage and service offerings.

Partnership
 

OVHcloud and Crayon join forces to deploy cloud solutions worldwide

OVHcloud and Crayon have announced a global partnership to deliver cloud solutions to enterprises worldwide. The collaboration leverages OVHclouds infrastructure and Crayons expertise in cloud services, aiming to accelerate digital transformation for businesses across multiple regions. The alliance will focus on scalable, secure, and cost-effective cloud deployments tailored to diverse industry needs.

M&A
 

SoftwareOne announces acquisition of Crayon to expand solutions - Verdict

SoftwareOne is acquiring Crayon to enhance its solutions.

M&A
 

SoftwareOne Confirms Advanced Talks to Buy Norways Crayon - Yahoo Finance

SoftwareOne is in advanced discussions to acquire Norway's Crayon.

CRAYON, INC Profile

Company Name

CRAYON, INC

Company Website

https://www.crayon.co/

HQ Location

268 Summer Street, 5th Floor Boston, MA 02210

Employees

101-250

Social

Financials

SERIES B