Crayon Overview

Crayon delivers a competitive edge through its intelligence platform, offering real-time insights into competitor activities. This tool empowers sales teams by providing up-to-date intelligence, crucial for informed decision-making and strategic planning. Crayon's platform is designed to track and analyze competitors, helping businesses understand market dynamics and identify opportunities. With a focus on actionable data, Crayon supports sales teams in navigating competitive landscapes effectively. The platform's ability to deliver timely intelligence is a key differentiator, enabling businesses to stay ahead in a rapidly changing market environment.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engagement Management, as the business use cases that they have been most satisfied with while using Crayon.

Other use cases:

  • Products & Pricelist Management
  • Content Management
  • Collaboration
  • Training & Onboarding
  • Communication Management
  • Market Research
  • Workflow Management
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Business Priorities

Grow Market Share and Launch New Products are the most popular business priorities that customers and associates have achieved using Crayon.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Manage Risk
See all business priorities See less business priorities

Crayon Use-Cases and Business Priorities: Customer Satisfaction Data

Crayon's features include Alerts: Popups & Notifications, , , etc. and Crayon support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Crayon analytics capabilities include Analytics, and Custom Reports.

Reviews

"We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone." - Global HCM Software Company

Peer review evidence (same sources as the product rating summary)

"...Upserve was doing competitive intelligence manually, which was costing their product marketing team valuable time. ..." Case Study Mastercard
"...Everyone stays informed, even when there are constant shifts in our landscape." Senior Product Marketing Manager at ZoomInfo. ..." Case Study ZoomInfo
"...Sales Engagement. ..." Case Study Mastercard

Crayon, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crayon is a competitive intelligence platform that monitors competitors. Real-time intelligence is provided to sales teams for strategic advantage.

Popular Business Setting

for Crayon

Top Industries

  • Computer Software
  • Internet
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Crayon is popular in Computer Software, Internet, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Crayon Customer wins, Customer success stories, Case studies

How can Crayon enhance your Competitive Intelligence process?

How can Crayon optimize your Product Marketing Workflow?

What Are the key features of Crayon for Engagement Management?

Why is Crayon the best choice for Products & Pricelist Management?

What solutions does Crayon provide for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Crayon testimonial

VP Market Research & Industry Relations

Global HCM Software Company
We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone. Testimonial By Global HCM Software Company
Crayon testimonial

Mike Wienke

Director of Global Product Marketing and Sales Enablement

Mastercard
For all the hardship that COVID has brought upon us, it’s made us more willing to find new ways of getting things done. Testimonial By Mike Wienke
Crayon testimonial

Rob Bois

Senior Director of Product Marketing

Fuze
Sales would ask us how to respond to the latest market news before we had even seen it. We were frequently in a reactive position, and that’s when we realized we couldn’t meet the demands of sales with our limited resources. We needed to add more resources or find technology to solve the problem. Testimonial By Rob Bois
CUSTOMERS TESTIMONIALS
Crayon testimonial

VP Market Research & Industry Relations

Global HCM Software Company
We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone. Testimonial By Global HCM Software Company
Crayon testimonial

Mike Wienke

Director of Global Product Marketing and Sales Enablement

Mastercard
For all the hardship that COVID has brought upon us, it’s made us more willing to find new ways of getting things done. Testimonial By Mike Wienke
Crayon testimonial

Rob Bois

Senior Director of Product Marketing

Fuze
Sales would ask us how to respond to the latest market news before we had even seen it. We were frequently in a reactive position, and that’s when we realized we couldn’t meet the demands of sales with our limited resources. We needed to add more resources or find technology to solve the problem. Testimonial By Rob Bois
 

Global HCM Software Company - Computer Software - Computer Software

Crayon helped a global human capital management software company save 32 hours per month on market research. The team replaced manual processes with Crayon's real-time competitive intelligence platfo...rm. Stakeholders now access up-to-date data directly, improving decision-making speed. The company uses these insights to create better messaging and content campaigns. Crayon made the team more agile and efficient in a crowded market.

Read on →
 

Wunderkind - Information Technology And Services - Information Technology and Services

Wunderkind used Crayon to power competitive intelligence within Glean. Seller adoption of competitive insights increased, with 143 unique users and 700+ battlecard views. Competitive win rates improv...ed by 7 percentage points, rising from 52% to 59% in the second half of the year. Crayon enabled real-time, accurate insights for sellers, helping them respond quickly to competitor moves. The integration made competitive intelligence accessible across teams, driving stronger sales performance.

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Flatiron Health - Hospital & Health Care - Hospital & Health Care

Crayon helped Flatiron Health build a strong competitive intelligence program. Before Crayon, Flatiron struggled with scattered and outdated competitor information. Crayon made it easy to collect, fi...lter, and share market insights across teams. The product marketing team now delivers timely, targeted intelligence to sales, product, and executive teams. Crayon’s platform saves time and improves the quality of competitive resources. Stakeholders rely on Crayon for actionable insights that support better business decisions.

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Klaviyo - Marketing And Advertising - Marketing and Advertising

Crayon helped Klaviyo boost their competitive win rate by 59%. Klaviyo replaced manual Google Sheets with Crayon’s real-time competitive intelligence platform. The sales team now uses dynamic battlec...ards, always updated with the latest insights. Integration with Slack ensures instant sharing of competitive updates across the company. Klaviyo credits Crayon for supporting their rapid business growth and keeping them ahead of competitors.

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ADT - Security - Security

ADT faced new competition when Amazon acquired Ring. ADT responded by removing Nest and Amazon Echo products from their website. They introduced their own smart thermostats and stopped integrating wi...th Nest. Amazon updated Ring’s terms of service and dropped the price of Ring Video Doorbell. Google expanded Assistant integrations to include ADT thermostats. ADT’s actions show how companies react to sudden competition in the smart home security market.

Read on →

ENA - Information Technology And Services - Information Technology and Services

Crayon helped ENA build a full competitive intelligence function. ENA added new services and faced more competitors. Crayon's battlecards and insight feeds made research fast and easy. Product market...ing gained support from executives. The whole company saw how product marketing drives value. Crayon saved time and made the team more efficient.

Read on →

Welcome to Crayon!

Video Thumbnail

Frequently Asked Questions(FAQ)

for Crayon

What is Crayon?

Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.

Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.

The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.

What is Crayon used for?

Crayon is a Marketing Data Intelligence Software mainly used by its customers to Grow Market Share and Launch New Products by Competitive Intelligence, Product Marketing and Engagement Management .

What are the top features of Crayon?

Alerts: popups & Notifications, null and null are some of the top features of Crayon.

Who uses Crayon?

Crayon is used by Computer Software, Internet and Marketing And Advertising among other industries.

What are Crayon alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Crayon.

Where is Crayon located?

Crayon is headquartered at 268 Summer Street, 5th Floor Boston, MA 02210.
lightning

Peers used Crayon for competitive intelligence and product marketing

Crayon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)

Software Failure Risk Guidance

?

for Crayon

Overall Risk Meter

Low Medium High

Top Failure Risks for Crayon

CRAYON, INC News

Company

Brand transition completed: Crayon becomes SoftwareOne

SoftwareOne has completed the brand transition of Crayon to SoftwareOne, finalizing their integration. This move enhances their combined capabilities and market presence, particularly in the DACH region, and aims to provide greater clarity and impact for customers. The transition will be rolled out in phases during Q2 2026.

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Company

SoftwareOne and Crayon Unite Under Single Global Brand to Deliver ...

SoftwareOne and Crayon have integrated their direct business operations under the SoftwareOne brand in the APAC region. Crayon's channel business will continue under its current brand during the transition. This unification aims to enhance customer access to IT portfolio management, cost optimization, and AI adoption services.

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M&A

Scale Matters' SoftwareOne Co-CEO Says Growth Will Accelerate After Crayon Merger

SoftwareOne's merger with Crayon has created a global software and cloud leader, enhancing growth prospects. Co-CEO Melissa Mulholland expects mid-single-digit revenue growth in 2026, driven by CSP and multi-vendor expansion. The merger aims for CHF 100m in savings by year-end, leveraging partnerships with AWS, Google, VMware, and Adobe.

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M&A

SoftwareOne completes mega billion-dollar acquisition of Crayon

SoftwareOne has completed its acquisition of Crayon, forming a combined global software and cloud solutions provider with CHF 1.6 billion in revenue and 13,000 employees across 70 countries. The merged entity will operate under the SoftwareOne brand, integrating Crayon's customer-centric approach. The acquisition enhances their position as one of Microsoft's largest partners, offering expanded geographical coverage and service offerings.

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CRAYON, INC Profile

Company Name

CRAYON, INC

Company Website

https://www.crayon.co/

HQ Location

268 Summer Street, 5th Floor Boston, MA 02210

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES B