Crayon Overview

Crayon is a competitive intelligence platform that monitors competitors. Real-time intelligence is provided to sales teams for strategic advantage.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engagement Management, as the business use cases that they have been most satisfied with while using Crayon.

Other use cases:

  • Products & Pricelist Management
  • Content Management
  • Collaboration
  • Training & Onboarding
  • Communication Management
  • Market Research
  • Workflow Management
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Business Priorities

Grow Market Share and Launch New Products are the most popular business priorities that customers and associates have achieved using Crayon.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Manage Risk
See all business priorities See less business priorities

Crayon Use-Cases and Business Priorities: Customer Satisfaction Data

Crayon's features include Alerts: Popups & Notifications, Automation, Messaging, etc. and Crayon support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Crayon analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sales would ask us how to respond to the latest market news before we had even seen it. We were frequently in a reactive position, and that’s when we realized we couldn’t meet the demands of sales with our limited resources. We needed to add more re...sources or find technology to solve the problem." - Rob Bois

Crayon, Contify, Kompyte, PitchBook, Similarweb, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Crayon

Top Industries

  • Computer Software
  • Internet
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Crayon is popular in Computer Software, Internet, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Crayon Use Cases

How can Crayon optimize your Competitive Intelligence Workflow?

What benefits does Crayon offer for Product Marketing?

How efficiently Does Crayon manage your Engagement Management?

How does Crayon address your Products & Pricelist Management Challenges?

How can Crayon enhance your Content Management process?

42+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Crayon testimonial

Rob Bois

Senior Director of Product Marketing

Fuze

Sales would ask us how to respond to the latest market news before we had even seen it. We were frequently in a reactive position, and that’s when we realized we couldn’t meet the demands of sales with our limited resources. We needed to add more resources or find technology to solve the problem. Testimonial By Rob Bois
Crayon testimonial

Mike Wienke

Director of Global Product Marketing and Sales Enablement

Mastercard

For all the hardship that COVID has brought upon us, it’s made us more willing to find new ways of getting things done. Testimonial By Mike Wienke
Crayon testimonial

Brian Whalley

Director of Product Management

Klaviyo

Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization. Testimonial By Brian Whalley
CUSTOMERS TESTIMONIALS
Crayon testimonial

Rob Bois

Senior Director of Product Marketing

Fuze

Sales would ask us how to respond to the latest market news before we had even seen it. We were frequently in a reactive position, and that’s when we realized we couldn’t meet the demands of sales with our limited resources. We needed to add more resources or find technology to solve the problem. Testimonial By Rob Bois
Crayon testimonial

Mike Wienke

Director of Global Product Marketing and Sales Enablement

Mastercard

For all the hardship that COVID has brought upon us, it’s made us more willing to find new ways of getting things done. Testimonial By Mike Wienke
Crayon testimonial

Brian Whalley

Director of Product Management

Klaviyo

Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization. Testimonial By Brian Whalley

Case Studies

COMPANY INDUSTRY CASE STUDIES
Crayon case study
Information Technology and Services
Information Technology and Services
Case Study Mastercard

How Mastercard Uses Crayon—and Wargaming—to Empower Every Corner of the Organization

Read More
Crayon case study
Computer Software
Computer Software
Case Study Upserve

How Upserve improves win rate by 54% with Crayon competitive intelligence

Read More
Crayon case study
NA
Case Study Kyriba

Kyriba uses Crayon to connect teams, enable Sales and get major scoops on the competition.

Read More

Video

Welcome to Crayon!

Video Thumbnail

Frequently Asked Questions(FAQ)

for Crayon

What is Crayon?

Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.

Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.

The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.

What is Crayon used for?

Crayon is a Marketing Data Intelligence Software mainly used by its customers to Grow Market Share and Launch New Products by Competitive Intelligence, Product Marketing and Engagement Management .

What are the top features of Crayon?

Alerts: popups & Notifications, Automation and Messaging are some of the top features of Crayon.

Who uses Crayon?

Crayon is used by Computer Software, Internet and Marketing And Advertising among other industries.

What are Crayon alternatives?

Contify, Kompyte, PitchBook and Similarweb are popular alternatives for Crayon.

Where is Crayon located?

Crayon is headquartered at 268 Summer Street, 5th Floor Boston, MA 02210.
lightning

Peers used Crayon for competitive intelligence and product marketing

Crayon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)

Software Failure Risk Guidance

?

for Crayon

Overall Risk Meter

Low Medium High

Top Failure Risks for Crayon

CRAYON, INC News

Crayon Awarded a 2024 AWS Partner Award - Yahoo Finance

Crayon received a 2024 AWS Partner Award.

08/12/2024 - source

Crayon Recognized as the Winner of 2024 Microsoft Scale Solutions (LSP) Partner of the Year

OSLO, Norway--(BUSINESS WIRE)--#mspartner--Crayon today announced it won the Scale Solutions (LSP) 2024 Microsoft Partner of the Year Award.

26/06/2024 - source

CRAYON, INC Feeds

SoftwareOne announces acquisition of Crayon to expand solutions - Verdict

SoftwareOne is acquiring Crayon to enhance its solutions.

19/12/2024 - source

SoftwareOne Confirms Advanced Talks to Buy Norways Crayon - Yahoo Finance

SoftwareOne is in advanced discussions to acquire Norway's Crayon.

12/12/2024 - source

CRAYON, INC Profile

Company Name

CRAYON, INC

Company Website

https://www.crayon.co/

HQ Location

268 Summer Street, 5th Floor Boston, MA 02210

Employees

101-250

Social

Financials

SERIES B