Crayon Overview

Crayon delivers a competitive edge through its intelligence platform, offering real-time insights into competitor activities. This tool empowers sales teams by providing up-to-date intelligence, crucial for informed decision-making and strategic planning. Crayon's platform is designed to track and analyze competitors, helping businesses understand market dynamics and identify opportunities. With a focus on actionable data, Crayon supports sales teams in navigating competitive landscapes effectively. The platform's ability to deliver timely intelligence is a key differentiator, enabling businesses to stay ahead in a rapidly changing market environment.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engagement Management, as the business use cases that they have been most satisfied with while using Crayon.

Other use cases:

  • Products & Pricelist Management
  • Content Management
  • Collaboration
  • Training & Onboarding
  • Communication Management
  • Market Research
  • Workflow Management
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Business Priorities

Grow Market Share and Launch New Products are the most popular business priorities that customers and associates have achieved using Crayon.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Manage Risk
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Crayon Use-Cases and Business Priorities: Customer Satisfaction Data

Crayon's features include Alerts: Popups & Notifications, , , etc. and Crayon support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Crayon analytics capabilities include Analytics, and Custom Reports.

Reviews

"It’s coffee and Crayon. I love sitting down every morning and go through my Insights feed - tagging relevant news so that my reports are already organized. It's like a daily ritual." - Casey Ward

Crayon, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crayon is a competitive intelligence platform that monitors competitors. Real-time intelligence is provided to sales teams for strategic advantage.

Popular Business Setting

for Crayon

Top Industries

  • Computer Software
  • Internet
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Crayon is popular in Computer Software, Internet, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Crayon Use Cases

How can Crayon enhance your Competitive Intelligence process?

How does Crayon address your Product Marketing Challenges?

What benefits does Crayon offer for Engagement Management?

What makes Crayon ideal for Products & Pricelist Management?

What Are the key features of Crayon for Content Management?

42+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Crayon testimonial

Casey Ward

Product Marketing Manager

MURAL
It’s coffee and Crayon. I love sitting down every morning and go through my Insights feed - tagging relevant news so that my reports are already organized. It's like a daily ritual. Testimonial By Casey Ward
Crayon testimonial

Steve Hernan

Market Analytics & Intelligence Manager

Rauland AMETEK
A competitive intelligence person's worst nightmare is failure of communication. It happens whenever somebody in the organization, usually a salesperson or manager, sends you an email and says, ‘Hey, send me everything you've got on this competitor.’ That means that you haven't communicated to them... where they can go to get the critical information.

Testimonial By Steve Hernan
Crayon testimonial

Jake Godgart

Senior Product Marketing Manager

Upserve
Crayon saves me 20% of my time - a full day every single week - by surfacing competitive insights so that I don’t have to go digging for them. I can stay on top of my competitors and focus on helping the business grow. Testimonial By Jake Godgart
CUSTOMERS TESTIMONIALS
Crayon testimonial

Casey Ward

Product Marketing Manager

MURAL
It’s coffee and Crayon. I love sitting down every morning and go through my Insights feed - tagging relevant news so that my reports are already organized. It's like a daily ritual. Testimonial By Casey Ward
Crayon testimonial

Steve Hernan

Market Analytics & Intelligence Manager

Rauland AMETEK
A competitive intelligence person's worst nightmare is failure of communication. It happens whenever somebody in the organization, usually a salesperson or manager, sends you an email and says, ‘Hey, send me everything you've got on this competitor.’ That means that you haven't communicated to them... where they can go to get the critical information.

Testimonial By Steve Hernan
Crayon testimonial

Jake Godgart

Senior Product Marketing Manager

Upserve
Crayon saves me 20% of my time - a full day every single week - by surfacing competitive insights so that I don’t have to go digging for them. I can stay on top of my competitors and focus on helping the business grow. Testimonial By Jake Godgart

Case Studies

Marketing and Advertising

CASE STUDY Klaviyo

Crayon helped Klaviyo improve their competitive win rates by 59%. Klaviyo used to track competitors with Google Sheets, which was slow and out of date. With Crayon, they now have real-time competitiv...e intelligence and dynamic battlecards. The sales team always has up-to-date information. Klaviyo also integrated Crayon with Slack to share updates instantly across the company. This made their competitive intelligence process faster and more effective.

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CASE STUDY Rapid7

Rapid7 needed a better way to track and monitor competitors in the fast-changing cybersecurity market. Their old tools were slow and made it hard to share information across teams. They switched to C...rayon, which helped them collect, organize, and share competitive intelligence more easily. Crayon's platform let more people access and use the information. As a result, sales saw an average 10% increase in win rates against competitors when using Crayon battlecards.

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Marketing and Advertising

CASE STUDY Viant

Viant wanted to keep its lead in digital advertising by improving how it tracks competitors. The Product Marketing team needed a tool to collect and share up-to-date competitive insights. They used C...rayon to get real-time intel and share it with over 300 Slack users. Sales reps now use battlecards to keep information current and help close deals. The team saves several hours each week by automating competitive intelligence with Crayon.

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CASE STUDY ZoomInfo

ZoomInfo is a fast-growing company in a crowded market. They needed a way to keep up with competitors and help new employees learn quickly. They used Crayon to get real-time competitive intelligence ...and make it easy to share information across the company. Now, 90% of their sales team uses these insights. This has made the sales team more confident and helped the whole company make better decisions.

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CASE STUDY Fuze

Crayon helps Fuze manage competitive intelligence for their UCaaS platform. Fuze faced challenges with too many irrelevant alerts and a reactive approach to sales requests. Crayon organizes and prior...itizes competitive updates, letting Fuze focus on analysis and action. The team now proactively supports sales and product strategy with timely insights. Crayon makes Fuze's team more scalable and efficient, helping them stay ahead of competitors.

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Hospital & Health Care

CASE STUDY Flatiron Health

Crayon helped Flatiron Health organize and share competitive intelligence. Before Crayon, Flatiron had scattered market knowledge and outdated competitor profiles. The team used Crayon to capture, fi...lter, and centralize competitive data. Product marketing could now deliver timely, targeted insights to sales, product, and other teams. Crayon became the main source for competitive research, saving time and improving the quality of intelligence across the company.

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Video

Welcome to Crayon!

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Frequently Asked Questions(FAQ)

for Crayon

What is Crayon?

Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.

Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.

The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.

What is Crayon used for?

Crayon is a Marketing Data Intelligence Software mainly used by its customers to Grow Market Share and Launch New Products by Competitive Intelligence, Product Marketing and Engagement Management .

What are the top features of Crayon?

Alerts: popups & Notifications, null and null are some of the top features of Crayon.

Who uses Crayon?

Crayon is used by Computer Software, Internet and Marketing And Advertising among other industries.

What are Crayon alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Crayon.

Where is Crayon located?

Crayon is headquartered at 268 Summer Street, 5th Floor Boston, MA 02210.
lightning

Peers used Crayon for competitive intelligence and product marketing

Crayon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)

Software Failure Risk Guidance

?

for Crayon

Overall Risk Meter

Low Medium High

Top Failure Risks for Crayon

CRAYON, INC News

M&A

SoftwareOne completes mega billion-dollar acquisition of Crayon

SoftwareOne has completed its acquisition of Crayon, forming a combined global software and cloud solutions provider with CHF 1.6 billion in revenue and 13,000 employees across 70 countries. The merged entity will operate under the SoftwareOne brand, integrating Crayon's customer-centric approach. The acquisition enhances their position as one of Microsoft's largest partners, offering expanded geographical coverage and service offerings.

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Partnership

OVHcloud and Crayon join forces to deploy cloud solutions worldwide

OVHcloud and Crayon have announced a global partnership to deliver cloud solutions to enterprises worldwide. The collaboration leverages OVHclouds infrastructure and Crayons expertise in cloud services, aiming to accelerate digital transformation for businesses across multiple regions. The alliance will focus on scalable, secure, and cost-effective cloud deployments tailored to diverse industry needs.

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M&A

SoftwareOne announces acquisition of Crayon to expand solutions - Verdict

SoftwareOne is acquiring Crayon to enhance its solutions.

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M&A

SoftwareOne Confirms Advanced Talks to Buy Norways Crayon - Yahoo Finance

SoftwareOne is in advanced discussions to acquire Norway's Crayon.

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CRAYON, INC Profile

Company Name

CRAYON, INC

Company Website

https://www.crayon.co/

HQ Location

268 Summer Street, 5th Floor Boston, MA 02210

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES B