Upwave Overview
Upwave provides a dynamic platform for measuring brand outcomes, focusing on Brand Lift, Brand Reach, and Brand Optimization. It integrates scientific methodologies to offer real-time insights into top-of-funnel marketing performance. Businesses can leverage its capabilities to validate brand reach and identify optimization opportunities, enhancing their marketing strategies. The platform's performance lens allows for precise assessment of brand investments, ensuring data-driven decision-making. Upwave's unique approach to brand measurement supports marketers in achieving tangible business gains through improved brand visibility and effectiveness.
Use Cases
Customers recommend Advertisement, Market Research, Collaboration, as the business use cases that they have been most satisfied with while using Upwave.
Business Priorities
Build Brand Awareness and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Upwave.
Upwave Use-Cases and Business Priorities: Customer Satisfaction Data
Upwave works with different mediums / channels such as Review Sites. Amazon. and Social Media.
Upwave's features include Feedback Surveys, Personalization, Dashboard, etc. and Upwave support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Upwave analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Other than that, there's a wide selection of customization options similar to Google Keep, but what separates UpWave is its focus on collaboration...." Peer review by Lorenzo E., Programmer, Information Technology and Services
Peer review evidence (same sources as the product rating summary)
"...Upwave's powerful analytics show advertisers the full brand-building value of GumGum's unique technology capabilities...." #1 Analytics Platform for Brand Marketers
"...We suggest edits to question wording and sample size based on research industry best practices...." Peer review
"...You can: - Manage tasks and projects in a visual manner - Track time, estimate and report progress - Work with predefined templates (Business Model Canvas, Lean) - Invite external collaborators - Work anywhere..." Peer review
Upwave, OWOX, Everflow, CB Insights, Crayon, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Upwave leverages predictive analytics and vast consumer data to measure cross-channel brand campaigns. Industry-leading insights are provided for brand advertising.
Popular Business Setting
for Upwave
Top Industries
- Information Technology and Services
- Food & Beverages
- Real Estate
Popular in
- Small Business
- Mid Market
- Enterprise
Upwave is popular in Information Technology And Services, Food & Beverages, and Real Estate and is widely used by Small Business, Mid Market, and Enterprise.
Upwave Customer wins, Customer success stories, Case studies
What solutions does Upwave provide for Advertisement?
What Are the key features of Upwave for Market Research?
How does Upwave facilitate Collaboration?
How can Upwave enhance your Sending & Publishing Communications process?
How can Upwave enhance your Workflow Management process?
28 buyers and buying teams have used Cuspera to assess how well Upwave solved their Marketing Data Intelligence needs. Cuspera uses 647 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
AudienceXpress (Comcast) - Marketing And Advertising - Very Large
Walmart Connect - Retail - Very Large
Ogury
Kargo - Marketing And Advertising - Large
Viant - Marketing And Advertising
Upwave | Masters of Brand Measurement | The Rise of Performance Branding
Frequently Asked Questions(FAQ)
for Upwave
What is Upwave?
Upwave is an Analytics Platform for brand marketers to plan, measure, and optimize brand marketing. It’s a complete brand measurement platform for optimizing the campaign delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness.
It helps to access consumer opinions and quality data at a scale, speed, and level of granularity that is unsurpassed. It ensures data is transformed into actionable insights and enables customers to combine metrics from 3rd parties with Upwave data to activate audiences through key digital endpoints.
Some of its features are updated results to perpetually show the brand impact of the optimization decisions, visualizations of data that are easily exportable for inclusion in presentations and reports, target verification, customized visualizations real-time norms and more.
What is Upwave used for?
What are the top features of Upwave?
Who uses Upwave?
What are Upwave alternatives?
Where is Upwave located?
Peers used Upwave for advertisement and market research
Upwave Competitors
Upwave Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (53) |
| Custom Reports | Read Reviews (102) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (53) |
| Custom Reports | Read Reviews (102) |
Upwave Integrations
Upwave integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Upwave
Software Failure Risk Guidance
?for Upwave
Overall Risk Meter
Top Failure Risks for Upwave
Upwave, Inc. News
Upwave Appoints John Bulgrin as Chief Revenue Officer
Upwave has appointed John Bulgrin as Chief Revenue Officer. Bulgrin, with over 20 years of experience in media measurement and advertising technology, will help accelerate Upwave's growth. His leadership roles at Publicis Groupe, Comscore, and Dynata highlight his expertise. Upwave focuses on AI-powered brand outcomes measurement across various media platforms.
Upwave Appoints Measurement Industry Veteran John Bulgrin as Chief Revenue Officer
Upwave has appointed John Bulgrin, a veteran in the measurement and media industry, as Chief Revenue Officer. Bulgrin, with experience from Comscore and Dynata, will lead Upwave's revenue organization to drive growth and expand partnerships. His expertise will support Upwave's AI-powered Brand Outcomes platform, enhancing brand performance measurement.
January 2026 Product Release Notes
Upwave has launched AI Campaign Insights Reports, now generally available, offering AI-generated slide decks for campaign performance analysis and recommendations. Additionally, Upwave has updated its Industry and Tactic Norms through Q4 2025, introducing new KPIs for select channels and environments.
November 2025 Product Release Notes
Upwave's November 2025 product release introduces Tactic Norms for banner sizes and video lengths, enhancing brand lift performance benchmarking. The update includes refreshed Industry and Tactic Norms, a reduced campaign impression threshold, and improved CM360 integration setup. These enhancements aim to optimize campaign effectiveness and streamline operations for users.
Upwave, Inc. Profile
HQ Location
642 Harrison Street, Suite 301 San Francisco, CA 94107
Employees
51-100
Social
Financials
SERIES B
