Upwave: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Upwave
Brand: Upwave
Rating: 4.62 (647 reviews)

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Product and Vendor News

January 2026 Product Release Notes 22/01/2026
November 2025 Product Release Notes 16/11/2025
August 2025 Product Release Notes 24/08/2025
July 2025 Product Release Notes 27/07/2025

Customer stories

Upwave helped Ogury measure brand lift in real time. Ogury used Upwave's Brand Outcomes Measurement Platform to track key KPIs. The partnership let brands see the impact of their campaigns. Upwave provided tools for brand optimization and validation. This improved how Ogury proved brand-building results.
Upwave helps Kargo prove the power of brand-building. Kargo uses Upwave's analytics platform to measure and optimize brand lift in real time. The partnership brings science to top-of-funnel ad campaigns. Kargo creates cross-platform ad experiences for leading brands. Upwave enables Kargo to validate and improve campaign impact. The focus is on real-time brand lift optimization.
Upwave helps AudienceXpress from Comcast improve brand measurement. AudienceXpress uses Upwave to get detailed insights. These insights help them optimize brand outcomes. They can now show the value of brand-building. Upwave's platform supports better decision-making for AudienceXpress.

Product Business Settings

Upwave is popular in Information Technology And Services, Food & Beverages, and Real Estate industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Marketing Automation

Project Management

Collaboration and Productivity

Other Demand Generation

Upwave Product Overview

Upwave provides a dynamic platform for measuring brand outcomes, focusing on Brand Lift, Brand Reach, and Brand Optimization. It integrates scientific methodologies to offer real-time insights into top-of-funnel marketing performance. Businesses can leverage its capabilities to validate brand reach and identify optimization opportunities, enhancing their marketing strategies. The platform's performance lens allows for precise assessment of brand investments, ensuring data-driven decision-making. Upwave's unique approach to brand measurement supports marketers in achieving tangible business gains through improved brand visibility and effectiveness.

How satisfied the customers are with Upwave use-cases

Reviews

"...Upwave became the one stop shop for collaboration and tracking progress on projects...." Peer review by Tom K., Senior Manager , Banking

Upwave Customer Insights, Testimonials and Case Studies

What benefits does Upwave offer for Advertisement?

How can Upwave enhance your Market Research process?

What makes Upwave ideal for Collaboration?

How can Upwave optimize your Sending & Publishing Communications Workflow?

Why is Upwave the best choice for Workflow Management?

What is Upwave?

Upwave is an Analytics Platform for brand marketers to plan, measure, and optimize brand marketing. It’s a complete brand measurement platform for optimizing the campaign delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness.

It helps to access consumer opinions and quality data at a scale, speed, and level of granularity that is unsurpassed. It ensures data is transformed into actionable insights and enables customers to combine metrics from 3rd parties with Upwave data to activate audiences through key digital endpoints.

Some of its features are updated results to perpetually show the brand impact of the optimization decisions, visualizations of data that are easily exportable for inclusion in presentations and reports, target verification, customized visualizations real-time norms and more.

What is Upwave used for?

Upwave is a Marketing Data Intelligence Software mainly used by its customers to Build Brand Awareness and Improve Brand Engagement by Advertisement, Market Research and Collaboration .

What are the top features of Upwave?

Feedback surveys, Personalization and Dashboard are some of the top features of Upwave.

Who uses Upwave?

Upwave is used by Information Technology And Services, Food & Beverages and Real Estate among other industries.

What are Upwave alternatives?

OWOX, Everflow, CB Insights and Crayon are popular alternatives for Upwave.

Where is Upwave located?

Upwave is headquartered at 642 Harrison Street, Suite 301 San Francisco, CA 94107.

28 buyers and buying teams have used Cuspera to assess how well Upwave solved their Marketing Data Intelligence needs. Cuspera uses 647 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.