Upwave: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Upwave
Brand: Upwave
Rating: 4.62 (647 reviews)

4.62 5

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(647)

Analytics Platform for Brand Marketers

Upwave Overview

Upwave provides a dynamic platform for measuring brand outcomes, focusing on Brand Lift, Brand Reach, and Brand Optimization. It integrates scientific methodologies to offer real-time insights into top-of-funnel marketing performance. Businesses can leverage its capabilities to validate brand reach and identify optimization opportunities, enhancing their marketing strategies. The platform's performance lens allows for precise assessment of brand investments, ensuring data-driven decision-making. Upwave's unique approach to brand measurement supports marketers in achieving tangible business gains through improved brand visibility and effectiveness.

Use Cases

Customers recommend Advertisement, Market Research, Collaboration, as the business use cases that they have been most satisfied with while using Upwave.

Other use cases:

Sending & Publishing Communications
Workflow Management
Digital Marketing
Lead Analytics
Engaging And Following Up
Content Management
Helpdesk Management

See all use cases See less use cases

Business Priorities

Build Brand Awareness and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Upwave.

Other priorities:

Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Scale Best Practices
Establish Thought Leadership
Launch New Products
Grow Market Share
Improve Digital And Social Presence
Acquire Customers
Improve ROI
Improve Internal Communications

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Upwave Use-Cases and Business Priorities: Customer Satisfaction Data

Upwave works with different mediums / channels such as Review Sites. Amazon. and Social Media.

Upwave's features include Feedback Surveys, Personalization, Dashboard, etc. and Upwave support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Upwave analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Other than that, there's a wide selection of customization options similar to Google Keep, but what separates UpWave is its focus on collaboration...." Peer review by Lorenzo E., Programmer, Information Technology and Services

Upwave, OWOX, Everflow, CB Insights, Crayon, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Upwave leverages predictive analytics and vast consumer data to measure cross-channel brand campaigns. Industry-leading insights are provided for brand advertising.

Popular Business Setting

for Upwave

Top Industries

Information Technology and Services
Food & Beverages
Real Estate

Popular in

Small Business
Mid Market
Enterprise

Upwave is popular in Information Technology And Services, Food & Beverages, and Real Estate and is widely used by Small Business, Mid Market, and Enterprise.

Upwave Customer wins, Customer success stories, Case studies

What benefits does Upwave offer for Advertisement?

How does Upwave facilitate Market Research?

How does Upwave facilitate Collaboration?

What makes Upwave ideal for Sending & Publishing Communications?

Why is Upwave the best choice for Workflow Management?

28 buyers and buying teams have used Cuspera to assess how well Upwave solved their Marketing Data Intelligence needs. Cuspera uses 647 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Upwave | Masters of Brand Measurement | The Rise of Performance Branding

Frequently Asked Questions(FAQ)

for Upwave

What is Upwave?

Upwave is an Analytics Platform for brand marketers to plan, measure, and optimize brand marketing. It’s a complete brand measurement platform for optimizing the campaign delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness.

It helps to access consumer opinions and quality data at a scale, speed, and level of granularity that is unsurpassed. It ensures data is transformed into actionable insights and enables customers to combine metrics from 3rd parties with Upwave data to activate audiences through key digital endpoints.

Some of its features are updated results to perpetually show the brand impact of the optimization decisions, visualizations of data that are easily exportable for inclusion in presentations and reports, target verification, customized visualizations real-time norms and more.

What is Upwave used for?

Upwave is a Marketing Data Intelligence Software mainly used by its customers to Build Brand Awareness and Improve Brand Engagement by Advertisement, Market Research and Collaboration .