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beckon vs Forrester Analytics: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of beckon vs. Forrester Analytics is based on a specific set of business needs and context. The comparison uses 7914 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing beckon and Forrester Analytics

beckon, Forrester Analytics, Marketing Cloud Intelligence (formerly Datorama), ChannelMix, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

beckon covers Social Media Management with E-Mail, Channel Marketing with Omnichannel, Campaign Management, Collaboration with E-Mail, etc.

Forrester Analytics focuses on Engagement Management, Account Management, Advertisement with Social Media, Communication Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo beckon

Focus area

beckon is better than Forrester Analytics for

Software Failure Risk

  • low

logo Forrester Analytics

Focus area

Forrester Analytics is better than beckon for

Software Failure Risk

  • medium

About

Marketing Intelligence, Analytics, Reports & Dashboards

Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers

Age

2000

1983

Financials

SERIES E

PRIVATE

Business Need

Total Processes
(we found evidences for)

47

127

Total Goals
(we found evidences for)

9

20

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics



campaign management

campaign analytics



competitive intelligence



communication management

sending & publishing communications


engagement management

engaging and following up


performance management



international marketing



loyalty management

customise loyalty program

identify target customers



channel management



workflow management


content management


helpdesk management


referral management


segmentation and targeting


touchpoint management


generation of new leads




training & onboarding




lead qualification

lead qualification: technographic







measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management


contract management


proposal & quote management



sales document management

contract management

proposal & quote management



products & pricelist management


rating and review management



contact list management



knowledge management


business development


influencer marketing




social media marketing


relationship management




advocacy management



conversion management


customer case management


community building



outbound marketing




personalized marketing


conference call management



sales call management


trade show marketing





opportunity management




revenue cycle management


Top Goals

Goals Achieved

  • Scale best practices

  • Improve ROI

  • Improve efficiency

  • Grow market share

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Increase sales & revenue

  • Improve internal communications

  • See 6 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve digital and social presence

  • Improve brand engagement

  • Improve stakeholder relations

  • Increase customer life time value

  • Build brand awareness

  • Launch new products

  • Manage risk

  • Improve efficiency

  • Improve internal communications

  • Improve consistency

  • Increase average basket value

  • Improve visibility

  • See 17 more

Top Channels

Channels Used

  • social media

  • mobile

  • Instagram

  • e-mail

  • phone calls

  • video

  • user generated content

  • blogs

  • website

  • chat

  • promotions

  • offline

  • Facebook

  • omnichannel

  • display advertisement

  • mobile app

  • review sites

  • Amazon

  • point of sale

  • Twitter

  • trade shows

  • events

  • channel partners

  • print media

  • newspaper

  • mass media

  • LinkedIn

  • text SMS

  • on premises

  • newsletter

  • mobile ads

  • Pinterest

  • games

  • television

  • radio

  • Doubleclick

  • Slack

  • Skype

  • coupons

  • Snapchat

  • Netflix

  • Glassdoor

  • See 39 more
  • social media

  • mobile

  • Instagram

  • e-mail

  • phone calls

  • video

  • user generated content

  • blogs

  • website

  • chat

  • promotions

  • offline

  • Facebook

  • omnichannel

  • display advertisement

  • mobile app

  • review sites

  • Amazon

  • point of sale

  • Twitter

  • trade shows

  • events

  • channel partners

  • print media

  • newspaper

  • mass media

  • LinkedIn

  • text SMS

  • on premises

  • newsletter

  • mobile ads

  • Pinterest

  • games

  • television

  • radio

  • Doubleclick

  • Slack

  • Skype

  • coupons

  • Snapchat

  • Netflix

  • Glassdoor

  • See 39 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting