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Forrester Analytics: Use-Cases, Insights and Reviews | 2025 Cuspera

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Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers

AI Powered

Forrester Analytics Overview

Forrester's market research solutions address the challenge of meeting evolving customer demands and leveraging technology effectively. As a global leader in marketing data intelligence, Forrester provides businesses with critical insights to navigate market volatility and drive growth. Their research and consulting services support leaders in making informed decisions, enhancing strategic planning, and fostering authentic connections. By focusing on emerging technologies and industry trends, Forrester equips organizations with the knowledge to adapt and thrive. This approach helps businesses sharpen their skills and amplify their strategies, ensuring they remain competitive in a rapidly changing landscape.

Use Cases

Customers recommend Engagement Management, Account Management, Advertisement, as the business use cases that they have been most satisfied with while using Forrester Analytics.

Other use cases:

Communication Management
Market Research
Customer Feedback Management
Forecasting
Content Management
Social Media Management
Loyalty Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Forrester Analytics.

Other priorities:

Increase Sales & Revenue
Improve ROI
Grow Market Share
Scale Best Practices
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Improve Digital And Social Presence
Improve Brand Engagement
Improve Stakeholder Relations
Increase Customer Life Time Value
Build Brand Awareness
Launch New Products
Manage Risk
Improve Efficiency
Improve Internal Communications
Improve Consistency
Increase Average Basket Value
Improve Visibility

See all business priorities See less business priorities

Forrester Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Forrester Analytics works with different mediums / channels such as Social Media. and Video.

Forrester Analytics's features include Feedback Surveys, Personalization, SEO, etc. and Forrester Analytics support capabilities include Email Support, Phone Support, Chat Support, etc. also Forrester Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With my account I am able to search for market research as well as independent studies and a plethora of other data gathered by experts...." Peer review by User

Forrester Analytics, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Forrester-analytics empowers leaders to make growth-accelerating decisions. Clients are 34% more profitable than non-clients.

Popular Business Setting

for Forrester Analytics

Top Industries

Computer Software
Information Technology and Services
Automotive

Popular in

Mid Market
Small Business
Large Enterprise

Forrester Analytics is popular in Computer Software, Information Technology And Services, and Automotive and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on Forrester Analytics Use Cases

What Are the key features of Forrester Analytics for Engagement Management?

Forrester Analytics Engagement Management capabilities assess and analyze customer engagement across various platforms, including digital banking, social media, and websites. This analysis helps organizations understand customer behavior, optimize engagement strategies, and improve customer experience. However, the capabilities are limited in their ability to provide comprehensive insights across all aspects of customer engagement.

"...Robert Katai believes that the future of Instagram marketing is all about engagement. ..." 10+ Instagram Experts: What's The Future Of Instagram Marketing In 2019?

What makes Forrester Analytics ideal for Account Management?

Forrester Analytics provides research and consulting services focused on business-to-business marketing and sales. The company offers insights into emerging trends, such as account-based marketing (ABM) and the changing role of social media in B2B sales. Forrester Analytics faces limitations in predicting the future, as evidenced by its 2015 prediction regarding AI replacing B2B sales jobs.

"...By Motivating Buyer Action, shows that:88% of B2B marketers admit their homepages talk primarily about their companies, products, and..." 5 Old Habits B2B Marketers Should Leave Behind in the 2010s

Why is Forrester Analytics the best choice for Advertisement?

Forrester Analytics Advertisement capabilities focus on providing insights and strategies for optimizing advertising campaigns across various platforms. These capabilities include analyzing market trends, evaluating advertising effectiveness, and suggesting adjustments based on data. However, the limitations of Forrester Analytics Advertisement capabilities lie in the absence of specific actionable recommendations for individual campaigns.

"...Programmatic advertising enables greater marketing performance, transparency, and ROI for marketing budgets (Ashton Media) DAY 17: ..." The 25 days of Programmatic Advertising

What solutions does Forrester Analytics provide for Communication Management?

Forrester Analytics has extensive communication management capabilities. It publishes a significant amount of research, including reports, articles, videos, and blog posts, focusing on various topics. The communication management capabilities are limited to publishing, as there is no mention of other communication methods.

"...The best way to stay on top technology trends and innovation is by reading publications including DMN, MarTech Advisor and Marketing Land; subscribing to relevant newsletters CabinetM publishes a weekly newsletter spotlighting new marketing products and innovations, for example; listening to Podcasts the Talking Stack podcast is a favorite of mine; and attending technology conferences such as Connect to Convert, and those hosted by the industry analyst firms, Gartner, Forrester and IDC. ..." What Every Marketer Should Understand About the Marketing Tech Stack

How does Forrester Analytics address your Market Research Challenges?

Forrester Analytics provides market research, independent studies, and data gathered by experts. The research firm offers reports, analysis, and consulting services. While the market research firm offers a wide variety of services, limitations include the potential for bias in sponsored studies.

"...A recent report from the market research firm Forrester predicted that employers who were slow to attract critical digital talent would wind up paying up to 20 percent above market salary rates for in-demand talent. ..." Why a Web Development Certificate is Worth It

11 buyers and buying teams have used Cuspera to assess how well Forrester Analytics solved their Marketing Data Intelligence needs. Cuspera uses 6670 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Utilities

CASE STUDY Veolia Water Technologies

Forrester helped Veolia Water Technologies improve customer experience on their website. Susan Roberts, the revenue marketing leader, used Forrester frameworks like Demand Waterfall to guide a digita...l transformation. This made the company faster and more trusted by customers. As a result, Veolia secured a $10 million deal after three years of building trust and better response times.

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Computer Software

CASE STUDY Veeam Software

Forrester Decisions helped Veeam Software create a B2B Marketing Plan On A Page. Kathleen De Bondt, VP of marketing, EMEA, used this plan to align the marketing team and other departments. The plan m...ade it easier to share marketing goals and actions with sales, finance, and stakeholders. It helped keep the team focused and set clear expectations. Forrester served as a key resource for modern marketing strategies.

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Information Technology and Services

CASE STUDY VMWare Tanzu

VMWare Tanzu used Forrester to change their marketing strategy. They moved from focusing on individual leads to targeting buying groups. Forrester helped the team understand buying group behavior. Th...is made it easier for sales to engage prospects. The marketing team got more support from management with Forrester's help.

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Hospital & Health Care

CASE STUDY Wolters Kluwer Health

Forrester Decisions helped Wolters Kluwer Health transform its marketing. The company faced new challenges in healthcare buying and needed to align its executive team. Forrester provided research, fr...ameworks, and expert guidance. This support helped with change management and communication. The marketing team improved how it shared value with the market and employees.

Read more →

Health, Wellness and Fitness

CASE STUDY Verato

Forrester Decisions helped Verato, a healthcare technology platform, build a strong marketing infrastructure. Verato needed support for rapid growth. Forrester guided the company on new roles, staffi...ng, and organization structure. The partnership helped Verato's CMO make better decisions and support company success.

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Information Technology and Services

CASE STUDY Zebra Technologies

Forrester Decisions helped Zebra Technologies improve their digital marketing. Zebra used a data-driven approach to make better decisions. The team focused on understanding buyers and supporting them... through their journey. Forrester helped Zebra align marketing, sales, and product teams. This led to a stronger customer experience and better revenue growth.

Read more →

Video

The Customer Experience Skills Gap Defines Destinies — Predictions 2023

Video Thumbnail

Frequently Asked Questions(FAQ)

for Forrester Analytics

What is Forrester Analytics?

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.

What is Forrester Analytics used for?

Forrester Analytics is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Account Management and Advertisement .

What are the top features of Forrester Analytics?

Feedback surveys, Personalization and SEO are some of the top features of Forrester Analytics.

Who uses Forrester Analytics?

Forrester Analytics is used by Computer Software, Information Technology And Services and Automotive among other industries.

What are Forrester Analytics alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Forrester Analytics.

Where is Forrester Analytics located?

Forrester Analytics is headquartered at 60 Acorn Park Drive Cambridge, MA 02140 United States.

lightning

Peers used Forrester Analytics for engagement management and account management

Forrester Analytics Competitors

More Forrester Analytics Alternatives...

Forrester Analytics Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (308)
Analytics	4.25/5 ★ Read Reviews (615)
Custom Reports	3.52/5 ★ Read Reviews (1329)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (308)
Analytics	4.25/5 ★ Read Reviews (615)
Custom Reports	3.52/5 ★ Read Reviews (1329)

Forrester Analytics Integrations

Forrester Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.61/5 ★

Read Reviews (124)

Data Import

3.51/5 ★

Read Reviews (978)

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Software Failure Risk Guidance

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for Forrester Analytics

Overall Risk Meter

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Top Failure Risks for Forrester Analytics

Forrester Research, Inc. News

Awards 14/08/2025

iTWire - Celonis named a leader by Forrester in Process Intelligence Software

Forrester named Celonis a leader in its Process Intelligence Software report, highlighting Celonis' innovation and AI integration. The report praised Celonis for its sophisticated platform, high customer feedback, and pioneering use of graph databases. Celonis' platform supports enterprise-wide process intelligence, enabling operational improvements and AI-driven recommendations.

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Financial 31/07/2025

Forrester ( FORR ) Q2 Revenue Falls 8 % | The Motley Fool

Forrester's Q2 2025 revenue fell 8.3% year-over-year to $111.7 million, surpassing analyst expectations. Adjusted earnings per share were $0.51, down 25% from the previous year. The company faced challenges in recurring contract value and client retention, despite improvements in cost controls and AI investments, particularly in its Izola tool.

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Product 26/07/2025

Forrester Announces Full Conference Agenda For Security ... - Morningstar

RPost has launched SideNote, a new feature in its Registered Email service, designed to enhance email communication by allowing private notes to be sent to CC and BCC recipients without altering the primary recipient's message. This tool aims to reduce inbox clutter and improve efficiency, particularly for business users managing high email volumes. SideNote is now available at no extra cost.

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Product 22/06/2025

New Forrester Metric Connects CX and Brand Experience

Forrester has introduced the Total Experience Score, a unified metric combining its CX Index and new Brand Experience (BX) Index. This tool, available through Forrester Decisions, measures how both customers and non-customers perceive brands. The launch follows analysis of 413 brands across ten industries and thirteen countries, leveraging feedback from over 360,000 consumers.

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Forrester Research, Inc. Profile

Company Name

Forrester Research, Inc.

Company Website

https://www.forrester.com/bold/

Year Founded

1983

HQ Location

60 Acorn Park Drive Cambridge, MA 02140 United States

Employees

51-100

Social

Financials

PRIVATE