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Forrester Analytics: Use-Cases, Insights and Reviews | 2024 Cuspera

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Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers

AI Powered

Forrester Analytics Overview

Forrester-analytics empowers leaders to make growth-accelerating decisions. Clients are 34% more profitable than non-clients.

Use Cases

Customers recommend Engagement Management, Account Management, Advertisement, as the business use cases that they have been most satisfied with while using Forrester Analytics.

Other use cases:

Communication Management
Market Research
Customer Feedback Management
Forecasting
Content Management
Social Media Management
Loyalty Management

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Forrester Analytics.

Other priorities:

Increase Sales & Revenue
Improve ROI
Grow Market Share
Scale Best Practices
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Improve Digital And Social Presence
Improve Brand Engagement
Improve Stakeholder Relations
Increase Customer Life Time Value
Build Brand Awareness
Launch New Products
Manage Risk
Improve Efficiency
Improve Internal Communications
Improve Consistency
Increase Average Basket Value
Improve Visibility

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Forrester Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Forrester Analytics works with different mediums / channels such as Social Media. and Video.

Forrester Analytics's features include Feedback Surveys, Personalization, SEO, etc. and Forrester Analytics support capabilities include Email Support, Phone Support, Chat Support, etc. also Forrester Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With my account I am able to search for market research as well as independent studies and a plethora of other data gathered by experts...." Peer review by User

Forrester Analytics, Nielsen, Capterra, GetApp, Crunchbase Enterprise, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Forrester Analytics

Top Industries

Computer Software
Information Technology and Services
Automotive

Popular in

Mid Market
Small Business
Large Enterprise

Forrester Analytics is popular in Computer Software, Information Technology And Services, and Automotive and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on Forrester Analytics Use Cases

Why is Forrester Analytics the best choice for Engagement Management?

Forrester Analytics Engagement Management capabilities assess and analyze customer engagement across various platforms, including digital banking, social media, and websites. This analysis helps organizations understand customer behavior, optimize engagement strategies, and improve customer experience. However, the capabilities are limited in their ability to provide comprehensive insights across all aspects of customer engagement.

"...Our experts at Perficient Digital were engaged to help answer those questions in a recent Forrester report...." Perficient Digital Featured in Forrester Headless Commerce Report

Why is Forrester Analytics the best choice for Account Management?

Forrester Analytics provides research and consulting services focused on business-to-business marketing and sales. The company offers insights into emerging trends, such as account-based marketing (ABM) and the changing role of social media in B2B sales. Forrester Analytics faces limitations in predicting the future, as evidenced by its 2015 prediction regarding AI replacing B2B sales jobs.

"...Q1 2019 report which to our absolute delight, called out our experience in B2B influencer marketing. ..." Q1 s a Wrap, B2B Marketers: Where We ve Been & What s Next in 2019

What solutions does Forrester Analytics provide for Advertisement?

Forrester Analytics Advertisement capabilities focus on providing insights and strategies for optimizing advertising campaigns across various platforms. These capabilities include analyzing market trends, evaluating advertising effectiveness, and suggesting adjustments based on data. However, the limitations of Forrester Analytics Advertisement capabilities lie in the absence of specific actionable recommendations for individual campaigns.

"...The advertising industry is going through seismic changes and we may just be at the beginning. ..." The ad industry may be bracing for some wild deals including AT&T buying an agency

What makes Forrester Analytics ideal for Communication Management?

Forrester Analytics has extensive communication management capabilities. It publishes a significant amount of research, including reports, articles, videos, and blog posts, focusing on various topics. The communication management capabilities are limited to publishing, as there is no mention of other communication methods.

"...This is a report that was published on May 29, 2019, and it looks at an important current technology development contextual and cognitive search. ..." Squirro Cognitive Search Recognized as Strong Performer in The Forrester WaveTM

How efficiently Does Forrester Analytics manage your Market Research?

Forrester Analytics provides market research, independent studies, and data gathered by experts. The research firm offers reports, analysis, and consulting services. While the market research firm offers a wide variety of services, limitations include the potential for bias in sponsored studies.

"...Another study by Gleanster Research, found that only 25% of leads are legitimate in the first place...." 3 Reasons for Marketers to Curb Their Lead Addiction

83+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Forrester Analytics solved their Marketing Data Intelligence needs. Cuspera uses 6670 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Best Buy Retail	Retail	CASE STUDY Best Buy Working with Forrester helped the company sharpen its CX vision and infuse customer obsession throughout its operations. Read More
WestJet	NA	Case Study WestJet Achieved A 50% Reduction In Security Incidents And A 20% Increase In Operational Efficiency. Read More
Deere & Company Manufacturing	Manufacturing	CASE STUDY Deere & Company Deere & Company’s library became a dynamic enterprise by integrating with business needs, hiring professionals, and measuring value in business terms. Read More

Video

The Customer Experience Skills Gap Defines Destinies — Predictions 2023

Video Thumbnail

Frequently Asked Questions(FAQ)

for Forrester Analytics

What is Forrester Analytics?

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.

What is Forrester Analytics used for?

Forrester Analytics is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Account Management and Advertisement .

What are the top features of Forrester Analytics?

Feedback surveys, Personalization and SEO are some of the top features of Forrester Analytics.

Who uses Forrester Analytics?

Forrester Analytics is used by Computer Software, Information Technology And Services and Automotive among other industries.

What are Forrester Analytics alternatives?

Nielsen, Capterra, GetApp and Crunchbase Enterprise are popular alternatives for Forrester Analytics.

Where is Forrester Analytics located?

Forrester Analytics is headquartered at 60 Acorn Park Drive Cambridge, MA 02140 United States.

lightning

Peers used Forrester Analytics for engagement management and account management

Forrester Analytics Competitors

More Forrester Analytics Alternatives...

Forrester Analytics Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (308)
Analytics	4.25/5 ★ Read Reviews (615)
Custom Reports	3.52/5 ★ Read Reviews (1329)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (308)
Analytics	4.25/5 ★ Read Reviews (615)
Custom Reports	3.52/5 ★ Read Reviews (1329)

Forrester Analytics Integrations

Forrester Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.61/5 ★

Read Reviews (124)

Data Import

3.51/5 ★

Read Reviews (978)

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Software Failure Risk Guidance

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for Forrester Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Forrester Analytics

Forrester Research, Inc. News

Forrester Revolutionizes Tech Vendor Analysis with Interactive Wave Platform Upgrade | FORR Stock News - StockTitan

Forrester has upgraded its Wave platform to improve tech vendor analysis, impacting its stock news.

04/12/2024 - source

Forrester Unveils Key Enhancements To The Forrester Wave, An Iconic Guide For Tech Buyers - Business Wire

Forrester has announced important updates to The Forrester Wave, a well-known guide for technology buyers.

04/12/2024 - source

ClearBank partners with Forrester to assess 'The Total Economic Impact of Embedded Banking'

ClearBank partners with Forrester to assess the financial benefits of Embedded Banking, revealing a 90% ROI and £9.7 million net profits in three years.

15/09/2024 - source

Forrester Research, Inc. Feeds

Forrester Research Reports 2024 Third-Quarter Financial Results - Business Wire

Forrester Research has announced its financial results for the third quarter of 2024, showing its financial performance.

04/11/2024 - source

Forrester Research, Inc. Profile

Company Name

Forrester Research, Inc.

Company Website

https://www.forrester.com/bold/

Year Founded

1983

HQ Location

60 Acorn Park Drive Cambridge, MA 02140 United States

Employees

51-100

Social

Financials

PRIVATE