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Benchmark Email vs Litmus: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Benchmark Email vs. Litmus is based on a specific set of business needs and context. The comparison uses 6069 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Benchmark Email and Litmus

Benchmark Email, Litmus, Vertical Response Email Marketing, Mad Mimi, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Benchmark Email covers Competitive Intelligence with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, etc.

Litmus focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Collaboration with E-Mail, etc.

"I am very pleased with our email marketing because that is our connection to our customers. We're constantly using this marketing tool to enhance our web presence " - Al Kline

"Litmus has totally changed the way that we work at Zendesk. From the product to the customer service, you can feel that the whole company cares about making your email program better. " - Lily Cardiner

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Benchmark Email

Focus area

Software Failure Risk

  • medium

logo Litmus

Focus area

Litmus is better than Benchmark Email for

Software Failure Risk

  • medium

About

Email Designer | Benchmark Email

Litmus: Email Marketing, Email Design & Email Testing Tools

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

46

98

Total Goals
(we found evidences for)

8

19

Top Processes

Evidences indicate better relative satisfaction


competitive intelligence


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign monitoring

campaign analytics


engagement management

engaging and following up


contact list management

enriching contact list


social media management

social media analytics

scheduling post to social media

managing social media account

engaging on social media



helpdesk management


generation of new leads


products & pricelist management




content management


training & onboarding


rating and review management


sales document management

proposal & quote management


trade show marketing



referral management


workflow management


knowledge management


sales review & feedback



loyalty management

identify target customers


segmentation and targeting





customer feedback management



account management


lifetime value management





lead qualification: technographic


lead qualification

lead qualification: technographic




customer case management


personalized marketing






Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Grow market share

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Launch new products

  • Improve internal communications

  • See 5 more
  • Improve ROI

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Improve efficiency

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Establish thought leadership

  • Improve internal communications

  • Improve consistency

  • Improve visibility

  • Increase average basket value

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • social media

  • user generated content

  • blogs

  • newsletter

  • mobile

  • offline

  • promotions

  • website

  • chat

  • Slack

  • trade shows

  • phone calls

  • Instagram

  • events

  • mobile app

  • video

  • Twitter

  • games

  • point of sale

  • on premises

  • causes and charity

  • coupons

  • mass media

  • television

  • support groups

  • Pinterest

  • Facebook

  • display advertisement

  • print media

  • magazine

  • See 28 more
  • e-mail

  • social media

  • user generated content

  • blogs

  • newsletter

  • mobile

  • offline

  • promotions

  • website

  • chat

  • Slack

  • trade shows

  • phone calls

  • Instagram

  • events

  • mobile app

  • video

  • Twitter

  • games

  • point of sale

  • on premises

  • causes and charity

  • coupons

  • mass media

  • television

  • support groups

  • Pinterest

  • Facebook

  • display advertisement

  • print media

  • magazine

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting