Litmus Overview

Litmus is an all-in-one email marketing platform offering essential tools and solutions. A free trial is available for teams to enhance every email send.

Use Cases

Customers recommend Communication Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Litmus.

Other use cases:

  • Collaboration
  • Campaign Management
  • Social Media Management
  • Training & Onboarding
  • Segmentation And Targeting
  • Content Management
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Improve ROI and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Litmus.

Other priorities:

  • Grow Market Share
  • Acquire Customers
  • Improve Efficiency
  • Enhance Customer Relationships
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Consistency
  • Improve Visibility
  • Increase Average Basket Value
See all business priorities See less business priorities

Litmus Use-Cases and Business Priorities: Customer Satisfaction Data

Litmus works with different mediums / channels such as E-Mail.

Litmus's features include Templates, Personalization, Ticketing, etc. and Litmus support capabilities include Chat Support, Email Support, AI Powered, etc. also Litmus analytics capabilities include Analytics, and Custom Reports.

Reviews

"Litmus has saved us from sending broken emails many times. We just recently had a rendering issue with a key call-to-action for a big campaign. Without Litmus, we wouldn't have caught the error and would have sent a broken email to millions of subsc...ribers. Litmus is a must for every email marketer. If you don't use it, you won't know what you're sending. It's a necessity, not an option." - Audra Evans

Litmus, Salesforce Email Studio, Kit ''formerly ConvertKit'', Emma Email Marketing, Brevo, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Litmus

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Litmus is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Litmus Use Cases

What makes Litmus ideal for Communication Management?

How does Litmus address your Engagement Management Challenges?

How can Litmus enhance your Workflow Management process?

What Are the key features of Litmus for Collaboration?

How can Litmus optimize your Campaign Management Workflow?

56+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Litmus solved their Email Marketing needs. Cuspera uses 4422 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Litmus testimonial

Audra Evans

Director of Marketing Operations

Monster
Litmus has saved us from sending broken emails many times. We just recently had a rendering issue with a key call-to-action for a big campaign. Without Litmus, we wouldn't have caught the error and would have sent a broken email to millions of subscribers. Litmus is a must for every email marketer.... If you don't use it, you won't know what you're sending. It's a necessity, not an option.

Testimonial By Audra Evans
Litmus testimonial

Audra Evans

Director of Marketing Operations

Monster
Litmus Email Previews gives us the confidence we need to make sure every email we send properly represents our brand. Testimonial By Audra Evans
Litmus testimonial

Lily Cardiner

Senior Email Marketing Strategist

Zendesk
We were spending so much time sending tests to ourselves. Sometimes there would be a two hour delay between when we'd send the test email and when it was received. Then we'd spend more time forwarding test emails across stakeholders, translating it into 12 different languages, aggregating feedback,... making changes, and finally gaining approval. I knew Litmus' Enterprise plan would let us work efficiently and collaboratively.

Testimonial By Lily Cardiner
CUSTOMERS TESTIMONIALS
Litmus testimonial

Audra Evans

Director of Marketing Operations

Monster
Litmus has saved us from sending broken emails many times. We just recently had a rendering issue with a key call-to-action for a big campaign. Without Litmus, we wouldn't have caught the error and would have sent a broken email to millions of subscribers. Litmus is a must for every email marketer.... If you don't use it, you won't know what you're sending. It's a necessity, not an option.

Testimonial By Audra Evans
Litmus testimonial

Audra Evans

Director of Marketing Operations

Monster
Litmus Email Previews gives us the confidence we need to make sure every email we send properly represents our brand. Testimonial By Audra Evans
Litmus testimonial

Lily Cardiner

Senior Email Marketing Strategist

Zendesk
We were spending so much time sending tests to ourselves. Sometimes there would be a two hour delay between when we'd send the test email and when it was received. Then we'd spend more time forwarding test emails across stakeholders, translating it into 12 different languages, aggregating feedback,... making changes, and finally gaining approval. I knew Litmus' Enterprise plan would let us work efficiently and collaboratively.

Testimonial By Lily Cardiner

Case Studies

COMPANY INDUSTRY CASE STUDIES
Litmus case study

Altos
Marketing and Advertising
Marketing and Advertising
Case Study Altos

How Litmus helps Altos simplify their email process from start to finish and see results.

Read More
Litmus case study

Altos
Marketing and Advertising
Marketing and Advertising
Case Study Altos

How Litmus helps Altos simplify their email process from start to finish and see results.

Read More
Litmus case study

Zapier
Information Technology and Services
Information Technology and Services
Case Study Zapier

Zapier relies on Litmus to send error-free email at scale.

Read More

Video

Litmus Builder - New Enhancements

Video Thumbnail

Frequently Asked Questions(FAQ)

for Litmus

What is Litmus?

Litmus is a campaign creation, building & testing and analysis software that is used by marketers, agencies, designers and Enterprises enabling predictable results during marketing campaigns of any scale and volume.

Litmus assists Designers in building and testing and reviewing using the Litmus apps for perfecting the mails before it is sent. It helps in campaign optimization and performance, by providing tools to check for functionality and performance, before the campaign is initiated.

Litmus features include campaign development, which simplifies the process for email campaigns and provides facility to scale for higher volumes, improves message effectiveness by pre-send Testing feature, Insights and analytics module for study of effectiveness and future improvements.

What is Litmus used for?

Litmus is a Email Marketing Software mainly used by its customers to Improve ROI and Scale Best Practices by Communication Management, Engagement Management and Workflow Management .

What are the top features of Litmus?

Templates, Personalization and Ticketing are some of the top features of Litmus.

Who uses Litmus?

Litmus is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are Litmus alternatives?

Where is Litmus located?

Litmus is headquartered at Cambridge, MA.
lightning

Peers used Litmus for communication management and engagement management

Litmus Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (15)
Analytics

4.49/5 ★

Read Reviews (358)
Custom Reports

4.13/5 ★

Read Reviews (884)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (15)
Analytics

4.49/5 ★

Read Reviews (358)
Custom Reports

4.13/5 ★

Read Reviews (884)

Software Failure Risk Guidance

?

for Litmus

Overall Risk Meter

Low Medium High

Top Failure Risks for Litmus

Litmus News

Email Marketing Trends for 2025: Insights to Elevate Every Send

Litmus introduces new features for email marketing, including Sender Authentication monitoring, video previews, and personalization tools for better email engagement and deliverability.

12/12/2024 - source

Email Countdown Timers: Boost Engagement with Litmus

Litmus introduces new email marketing features, enhancing deliverability, personalization, and engagement with tools like video previews and sender authentication monitoring.

14/11/2024 - source

Litmus Launches Email Authentication Monitoring, Video, and Personalization Capabilities - PR Newswire

Litmus introduces new features for email, including authentication monitoring, video, and personalization tools.

29/10/2024 - source

Litmus Feeds

The Most Popular Email Design Tools: Figma, Adobe, and More

The post The Most Popular Email Design Tools: Figma, Adobe, and More appeared first on Litmus.

13/06/2024 - source

New in Litmus: Rule-Based Personalization, Add-to-Calendar, and More

The post New in Litmus: Rule-Based Personalization, Add-to-Calendar, and More appeared first on Litmus.

11/06/2024 - source

Committed to Trust: Litmus Receives Independent SOC 2 Type 2 Report with Zero Findings for Fourth Consecutive Year

Litmus takes the five “trust services principles� of SOC 2—privacy, security, availability, confidentiality, and processing integrity—to heart. And we’re proud to let our customers know it.

The post Committed to Trust: Litmus Receives Independent SOC 2 Type 2 Report with Zero Findings for Fourth Consecutive Year appeared first on Litmus.

10/06/2024 - source

Litmus Profile

Company Name

Litmus

Company Website

https://www.litmus.com/

HQ Location

Cambridge, MA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES A