cuspera logo CUSPERA

Bitly vs Google Analytics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Bitly vs. Google Analytics is based on a specific set of business needs and context. The comparison uses 142200 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Bitly and Google Analytics

Bitly, Rebrandly, GetSocial, etc., belong to a category of solutions that help Content Marketing, whereas Google Analytics, Adobe Analytics, MonsterInsights, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Bitly covers Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Advertisement with Social Media, etc.

Google Analytics focuses on Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Bitly

Focus area

Bitly is better than Google Analytics for

Software Failure Risk

  • medium

logo Google Analytics

Focus area

Google Analytics is better than Bitly for

Software Failure Risk

  • medium

About

Bitly | URL Shortener, Custom Branded URLs, API & Link Management

Web analytics service that provides statistics and basic analytical tools

Age

2008

Financials

SERIES C

SERIES A

Business Need

Total Processes
(we found evidences for)

57

145

Total Goals
(we found evidences for)

9

23

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

social media analytics

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


searching for content




engagement management

engaging and following up




social media marketing


sales document management

proposal & quote management


workflow management


lead qualification: demographic


generation of new leads










customer feedback management



loyalty management


contact list management



competitive intelligence



referral management





influencer marketing


training & onboarding




rating and review management




call transcription



sales call management

call transcription


conversion management


segmentation and targeting





create learning path


track learning progress


courses & assessment

create learning path

track learning progress



creating knowledge base


knowledge management

creating knowledge base



products & pricelist management


business development


lifetime value management


trade show marketing



account management


performance management




personalized marketing


channel management


relationship management




touchpoint management


promotion management


sales review & feedback


geographic segmentation





international marketing


discount management


follower management




community building



database marketing


advocacy management


community marketing




category management



relationship marketing


revenue cycle management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Improve internal communications

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Launch new products

  • See 6 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Reduce bounce

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve stakeholder relations

  • Manage risk

  • Improve visibility

  • Improve navigation

  • Shorten ramp up time

  • Increase average basket value

  • Improve consistency

  • See 20 more

Top Channels

Channels Used

  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more
  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting