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Blackbaud Luminate Online vs OptifiNow: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Blackbaud Luminate Online vs. OptifiNow is based on a specific set of business needs and context. The comparison uses 3216 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blackbaud Luminate Online and OptifiNow

Blackbaud Luminate Online, OptifiNow, EveryAction, Salsa CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blackbaud Luminate Online covers Communication Management with E-Mail, Engagement Management with Offline, Event Management with Offline, Campaign Management with E-Mail, etc.

OptifiNow focuses on Communication Management with Social Media, Social Media Management with Social Media, Engagement Management, Competitive Intelligence, etc.

"We’re gathering a lot of information through Blackbaud Luminate Online®. We’re able to have more robust segmentation, instead of sending one email to everyone on a list. " - Rosie Aquila

"We have been customers of OptifiNow for over 3 years and OptifiNow has really helped us grow our business. PMA made Inc. Magazine's 2019 fastest growing privately held companies list for the second time and OptifiNow was instrumental in our ability ...to manage the sales process. The OptifiNow team has been great to work with and they always go the extra mile to make sure that our needs are met. We have referred several companies to OptifiNow and I have received excellent feedback from those referrals about OptifiNow. " - Jeff Brady

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blackbaud Luminate Online

Focus area

Blackbaud Luminate Online is better than OptifiNow for

Software Failure Risk

  • medium

logo OptifiNow

Focus area

Software Failure Risk

  • low

About

Blackbaud Luminate Online | Comprehensive Cloud Solution for Engaging Your Constituents

Marketing Automation, Lead Management

Age

1981

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

61

56

Total Goals
(we found evidences for)

10

10

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up



campaign management

campaign monitoring

campaign analytics


helpdesk management


training & onboarding


content management


social media management

social media analytics

scheduling post to social media

engaging on social media



generation of new leads



contact list management

creating contact list


products & pricelist management


personalized marketing


advocacy management


workflow management


trade show marketing


relationship management



sales document management

contract management


rating and review management





knowledge management

creating knowledge base


calendar management




touchpoint management


channel management



competitive intelligence


social media marketing



opportunity management


segmentation and targeting





account management




sales call management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve internal communications

  • Launch new products

  • See 7 more
  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Enhance customer relationships

  • Improve brand engagement

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve internal communications

  • See 7 more

Top Channels

Channels Used

  • social media

  • e-mail

  • text SMS

  • Facebook

  • Twitter

  • phone calls

  • LinkedIn

  • video

  • See 5 more
  • social media

  • e-mail

  • text SMS

  • Facebook

  • Twitter

  • phone calls

  • LinkedIn

  • video

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting