Bloomreach and Marigold Engage, An In-Depth Comparison 2024

Comparison Summary

Bloomreach: Bloomreach enables personalized, end-to-end customer journeys using commerce data. The world's #1 Commerce Experience Cloud optimizes every interaction.

Marigold Engage: Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.

Bloomreach and Marigold Engage: Customer Satisfaction Data

Most deployed common Use Cases for Bloomreach and Marigold Engage

How efficiently Does Bloomreach and Marigold Engage manage your Campaign Management?

Both platforms enable marketers to build and manage marketing campaigns. Bloomreach offers greater flexibility and customization, while Sailthru focuses on ease of use, making it suitable for smaller organizations. Bloomreach excels in data analysis and campaign optimization, while Sailthru emphasizes personalized marketing campaigns and real-time tracking. A limitation of both platforms is that they may require specialized knowledge for full utilization.

"...We are solving our marketing analysis and direct execution of marketing campaigns without our IT interaction...." Peer review by Ľuboš B, Head of IT Department, Apparel & Fashion

"...As a rapidly growing business with lean teams, we’ve been able to save time, evolve our marketing programs, and drive results...." Testimonial by Jenny Rothenberg, Director of Growth, Morning Brew

How can Bloomreach and Marigold Engage enhance your Engagement Management process?

Bloomreach and Sailthru both focus on customer engagement. Bloomreach offers more comprehensive solutions, including a headless CMS, AI-driven search, and marketing automation, while Sailthru concentrates primarily on email marketing and engagement. Bloomreach leverages customer data to personalize marketing efforts, while Sailthru uses email engagement levels to target customers. However, Sailthru's lack of marketing automation features limits its ability to engage with users in a more personalized manner.

"...Their knowledge of the product is awesome and if there's anything they don't know, they're quick to follow up...." Peer review by Julia Harustiakova, VP of Operations, SaferPass

"...We're eager to see how this might increase engagement and clicks to our website...." Peer review by Wade B, Director of Advertising Operations

Why is Bloomreach and Marigold Engage the best choice for Advertisement?

Bloomreach and Sailthru are both used for advertising. Bloomreach is used by advertising agencies and focuses on gathering customer information to identify likely conversions. Sailthru is used by publishing companies and focuses on reporting click-through rates and driving traffic to advertisements. Both tools are used to target advertisements and personalize content, however, Bloomreach lacks features for serving ads to audiences, while Sailthru lacks the ability to correlate clicks to ads displayed.

"...Possibility of integration with all communication channels with the client (email, sms, push), integration with Google Ads and Facebook Ads systems, A / B onsite tests, a very extensive analytical system and the speed of the tool itself...." Peer review by Dawid K., E-commerce Marketing Manager

"...Sailthru is being used by our department to generate reports on how well advertisements did in our e-newsletters...." Peer review by Cassidy Ebert, Client Services Manager, SourceMedia