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Blueconic vs Treasure Data: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Blueconic vs. Treasure Data is based on a specific set of business needs and context. The comparison uses 4019 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueconic and Treasure Data

Blueconic, and Treasure Data belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueconic covers Engagement Management, Digital Marketing, Advertisement, Cross Selling, etc.

Treasure Data focuses on Engagement Management, Workflow Management, Advertisement with Social Media, Loyalty Management, etc.

"BlueConic has really helped us with segmenting users into different paths and ensuring that we're collecting how far along that path they've gotten. It sounds pretty basic, but it's very important. It's one of the main things that we have seen a hug...e benefit from. " - Sarah Desmarais

"Our new customer data system built on the Treasure Data platform is fundamentally changing how we communicate with our customers. Blasting emails to everyone who tried samples or bought a particular product won’t lead to customer delight. Detecting ...a mood swing in each customer and changing the tone of push notifications does. " - Kenji Yoshimoto

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueconic

Focus area

Software Failure Risk

  • medium

logo Treasure Data

Focus area

Treasure Data is better than Blueconic for

Software Failure Risk

  • low

About

Customer Data Platform to Liberate Your Data

Customer Data Platform to drive outstanding customer experiences

Age

2010

Financials

SERIES B

IPO

Business Need

Total Processes
(we found evidences for)

27

93

Total Goals
(we found evidences for)

9

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up






database marketing



lifetime value management


campaign management



segmentation and targeting


lead qualification


communication management

sending & publishing communications


competitive intelligence


customer feedback management

measuring net promoter score



generation of new leads


knowledge management


personalized marketing


loyalty management

customise loyalty program



workflow management


social media analytics


social media management

social media analytics


helpdesk management


training & onboarding


account management


international marketing


contact list management



content management




products & pricelist management



pipeline management



business development



conversion management


proposal & quote management


sales document management

proposal & quote management


promotion management



discount management



sales review & feedback





relationship management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Launch new products

  • Scale best practices

  • See 6 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Launch new products

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Improve internal communications

  • Improve visibility

  • Build brand awareness

  • Improve consistency

  • See 14 more

Top Channels

Channels Used

  • offline

  • e-mail

  • point of sale

  • social media

  • website

  • omnichannel

  • mobile

  • user generated content

  • phone calls

  • blogs

  • games

  • promotions

  • chat

  • trade shows

  • mobile app

  • events

  • display advertisement

  • mass media

  • Doubleclick

  • Facebook

  • on premises

  • Slack

  • LinkedIn

  • review sites

  • Amazon

  • See 22 more
  • offline

  • e-mail

  • point of sale

  • social media

  • website

  • omnichannel

  • mobile

  • user generated content

  • phone calls

  • blogs

  • games

  • promotions

  • chat

  • trade shows

  • mobile app

  • events

  • display advertisement

  • mass media

  • Doubleclick

  • Facebook

  • on premises

  • Slack

  • LinkedIn

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting