Comparison Summary
Introducing Blueshift and ActionIQ
Blueshift, ActionIQ, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.
ActionIQ focuses on Engagement Management with Mobile, Advertisement, Lifetime Value Management with Promotions, Cross Selling, etc.
"With Blueshift we went from the stone age to the modern era in the blink of an eye. And our users have noticed the difference. We’ve never had a shortage of good ideas. There were just too few hours in the day and too much reliance on other teams to... execute them. Blueshift has allowed our lean marketing team to be nimble and self-sufficient. We now have the power to spin up any advanced campaign idea quickly and test it on the fly. " - Brooke Young
"With [ActionIQ], we were able to marry the usability of a typical campaign management solution with infrastructure grade architecture and scalability. Meaning, they know how to make a useful product for marketers, and build tech you can actually int...egrate into a modern infrastructure. " - Nick Rockwell
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that activates data across the entire omnichannel customer journey
Customer Data Platform to deliver exceptional customer experiences across every touchpoint.
Age
2014
Financials
SERIES B
Business Need
Total Processes
(we found evidences for)
67
44
Total Goals
(we found evidences for)
14
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase customer life time value
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Scale best practices
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Improve brand engagement
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Grow market share
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Build brand awareness
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Improve consistency
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Improve efficiency
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Launch new products
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Improve digital and social presence
- See 11 more
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Enhance customer relationships
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Acquire customers
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Increase customer life time value
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Increase sales & revenue
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Launch new products
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Scale best practices
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Establish thought leadership
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Enter new markets internationally or locally
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Grow market share
- See 9 more
Top Channels
Channels Used
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omnichannel
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mobile
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offline
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print media
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magazine
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user generated content
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blogs
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mobile app
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promotions
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phone calls
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social media
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Facebook
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point of sale
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on premises
- See 11 more
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omnichannel
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mobile
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offline
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print media
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magazine
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user generated content
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blogs
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mobile app
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promotions
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phone calls
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social media
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Facebook
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point of sale
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on premises
- See 11 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
