Blueshift Overview

Blueshift automates cross-channel campaigns with AI-driven customer engagement. It combines a CDP and marketing automation for effective marketing.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Blueshift.

Other use cases:

  • Communication Management
  • Segmentation And Targeting
  • Channel Marketing
  • Workflow Management
  • Identify Target Customers
  • Personalized Marketing
  • Training & Onboarding
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Blueshift.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve Brand Engagement
  • Grow Market Share
  • Build Brand Awareness
  • Improve Consistency
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Blueshift Use-Cases and Business Priorities: Customer Satisfaction Data

Blueshift works with different mediums / channels such as E-Mail, Social Media, and Facebook,

Blueshift's features include Personalization, Templates, Alerts: Popups & Notifications, etc.

Reviews

"Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels. The people behind Blueshift really care about our success and are one of the main reasons we’re at wher...e we are today." - Houman Akhavan

Blueshift, Optimizely Data Platform, Ascent360, Lytics CDP, Klaviyo, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Blueshift

Top Industries

  • Financial Services
  • Internet
  • Education

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Blueshift is popular in Financial Services, Internet, and Education and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Blueshift Use Cases

Why is Blueshift the best choice for Engagement Management?

What Are the key features of Blueshift for Campaign Management?

How does Blueshift address your Communication Management Challenges?

What benefits does Blueshift offer for Segmentation And Targeting?

42+ more Business Use Cases

36 buyers and buying teams have used Cuspera to assess how well Blueshift solved their Customer Data Platform needs. Cuspera uses 2349 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Blueshift testimonial

Houman Akhavan

Chief Marketing Officer

CarParts.com

Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels. The people behind Blueshift really care about our success and are one of the main reasons we’re at where we are today. Testimonial By Houman Akhavan
Blueshift testimonial

Brooke Young

Senior Marketing Manager

Skillshare

With Blueshift we went from the stone age to the modern era in the blink of an eye. And our users have noticed the difference. We’ve never had a shortage of good ideas. There were just too few hours in the day and too much reliance on other teams to execute them. Blueshift has allowed our lean mark...eting team to be nimble and self-sufficient. We now have the power to spin up any advanced campaign idea quickly and test it on the fly.

Testimonial By Brooke Young
Blueshift testimonial

Pauline Fumeron

Marketing Automation Manager

OpenClassrooms

The key selling point of Blueshift was the ability to offer cross channel communications to our user base and our customers, and make sure we were able to store all our data in one tool, and make sure we’re able to know exactly what is being said, to who, at what time, without having to look at dif...ferent reports of different tools.

Testimonial By Pauline Fumeron
CUSTOMERS TESTIMONIALS
Blueshift testimonial

Houman Akhavan

Chief Marketing Officer

CarParts.com

Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels. The people behind Blueshift really care about our success and are one of the main reasons we’re at where we are today. Testimonial By Houman Akhavan
Blueshift testimonial

Brooke Young

Senior Marketing Manager

Skillshare

With Blueshift we went from the stone age to the modern era in the blink of an eye. And our users have noticed the difference. We’ve never had a shortage of good ideas. There were just too few hours in the day and too much reliance on other teams to execute them. Blueshift has allowed our lean mark...eting team to be nimble and self-sufficient. We now have the power to spin up any advanced campaign idea quickly and test it on the fly.

Testimonial By Brooke Young
Blueshift testimonial

Pauline Fumeron

Marketing Automation Manager

OpenClassrooms

The key selling point of Blueshift was the ability to offer cross channel communications to our user base and our customers, and make sure we were able to store all our data in one tool, and make sure we’re able to know exactly what is being said, to who, at what time, without having to look at dif...ferent reports of different tools.

Testimonial By Pauline Fumeron

Case Studies

COMPANY INDUSTRY CASE STUDIES
Blueshift case study
NA
Case Study CarParts.com

CarParts.com Increases Customer Engagement 400% by Personalizing Experiences Around Each Customer’s Vehicle

Read More
Blueshift case study
Real Estate
Real Estate
CASE STUDY Zumper

Customer leads increased by 384% using predictive recommendations from Blueshift's AI platform.

Read More
Blueshift case study
NA
Case Study ClearScore

Fintech Startup, ClearScore, Makes Messaging 40 Million Feel Personal

Read More

Video

Blueshift: Intelligent Customer Engagement: Made Simple

Video Thumbnail

Frequently Asked Questions(FAQ)

for Blueshift

What is Blueshift?

Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns.

Blueshift provides a complete 360 degree profile of every customer which can be activated whenever needed for making customer conversations or multi-channel campaigns. Blueshift enables Predictive Intelligence through marketer accessible AI, which ensures that the right customer is allocated to the right channel all the time. Customer segmentation is dynamically updated based on the latest customer activity.

Blueshift provides the tools for Multi-channel campaigns that include simplified user interface, quick launch of campaigns with available templates that can be customized and tools for analysing ROI.

What is Blueshift used for?

Blueshift is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Campaign Management and Advertisement .

What are the top features of Blueshift?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of Blueshift.

Who uses Blueshift?

Blueshift is used by Financial Services, Internet and Education among other industries.

What are Blueshift alternatives?

Optimizely Data Platform, Ascent360, Lytics CDP and Klaviyo are popular alternatives for Blueshift.

Where is Blueshift located?

Blueshift is headquartered at San Francisco, CA.
lightning

Peers used Blueshift for engagement management and campaign management

Blueshift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (208)
Analytics

4.30/5 ★

Read Reviews (118)
Custom Reports

3.51/5 ★

Read Reviews (264)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (208)
Analytics

4.30/5 ★

Read Reviews (118)
Custom Reports

3.51/5 ★

Read Reviews (264)

Software Failure Risk Guidance

?

for Blueshift

Overall Risk Meter

Low Medium High

Top Failure Risks for Blueshift

Blueshift Labs, Inc. News

Blueshift Announces e-Commerce Accelerator Plan with Native Shopify App

Blueshift launches a Shopify app integration and e-Commerce Accelerator Plan, offering AI-driven personalization and ready-to-launch campaigns for faster ROI.

06/10/2024 - source

Adverity Launches Enhanced Data Management and Data Quality Capabilities With New ...

Blueshift launches a new Shopify App Integration, enhancing e-commerce personalization with AI-driven marketing tools for faster ROI.

02/10/2024 - source

Blueshift Unveils New Solutions for First-Party Data Activation - MarTech Cube

Blueshift, the leading platform for intelligent cross-channel engagement, today announced the launch of several capabilities for intelligent ...

23/07/2024 - source

Blueshift Labs, Inc. Feeds

Seamless Audience Syndication: Your 90-Day CDP Roadmap

Audience syndication and CDPs go together like birthday parties and pizza. Like sandy beaches and soft towels. Like tea and your favorite mug. The right CDP implementation just makes audience syndication better. Admittedly, setting up a CDP isn’t always as fun as a day at the shore, but it doesn’t have to be daunting. We’ve … Continued

20/06/2024 - source

Maximizing Data Insights with Databricks and Blueshift

Marketers today face the dual challenge of navigating vast amounts of data while striving to deliver personalized experiences that resonate with customers. Additionally, data silos and fragmented customer data can result in decreased productivity for marketers while also overwhelming them with the tedious task of data management. The integration of Databricks with Blueshift not only … Continued

25/04/2024 - source

Redefining Member Engagement: 5 Benefits of a CDP for Credit Unions

With impending interest rate cuts later this year and beyond, the time is now for financial institutions to optimize their tech stack. History has shown that when interest rates drop, it sets off a chain reaction in the market. Consumers rush to secure mortgages, explore refinancing options, and seek alternative financial products. When the time … Continued

15/04/2024 - source

Blueshift Labs, Inc. Profile

Company Name

Blueshift Labs, Inc.

Company Website

//blueshift.com

Year Founded

2014

HQ Location

San Francisco, CA

Employees

11-50

Social

Financials

SERIES B