Blueshift Overview
Blueshift automates cross-channel campaigns with AI-driven customer engagement. It combines a CDP and marketing automation for effective marketing.
Use Cases
Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Blueshift.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Blueshift.
Blueshift Use-Cases and Business Priorities: Customer Satisfaction Data
Blueshift works with different mediums / channels such as E-Mail. Social Media. and Facebook.
Blueshift's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and Blueshift support capabilities include Chat Support, AI Powered, Email Support, etc. also Blueshift analytics capabilities include Analytics, and Custom Reports.
Reviews
"One of the biggest challenges in 1:1 marketing is the need to activate large volumes of data when you scale to millions of customers across multiple touch points. Unlike other platforms that struggle with increasing amounts of data, Blueshift become...s more powerful the more data you have in it. This has allowed us to scale our personalization efforts and customer journeys across multiple apps on different channels, and the results have been tremendous." - Chris Kachel
Blueshift, Optimizely Data Platform, Ascent360, Lytics CDP, Klaviyo, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Blueshift
Top Industries
- Financial Services
- Internet
- Education
Popular in
- Mid Market
- Enterprise
- Small Business
Blueshift is popular in Financial Services, Internet, and Education and is widely used by Mid Market, Enterprise, and Small Business.
Comprehensive Insights on Blueshift Use Cases
What Are the key features of Blueshift for Engagement Management?
How does Blueshift facilitate Campaign Management?
What makes Blueshift ideal for Advertisement?
How does Blueshift facilitate Communication Management?
How does Blueshift facilitate Segmentation And Targeting?
42+ more Business Use Cases
36 buyers and buying teams have used Cuspera to assess how well Blueshift solved their Customer Data Platform needs. Cuspera uses 2349 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
One of the biggest challenges in 1:1 marketing is the need to activate large volumes of data when you scale to millions of customers across multiple touch points. Unlike other platforms that struggle with increasing amounts of data, Blueshift becomes more powerful the more data you have in it. This... has allowed us to scale our personalization efforts and customer journeys across multiple apps on different channels, and the results have been tremendous. |
|
I would describe Blueshift as the best platform for data-driven companies, with very aggressive targets, who are looking to drive growth across the business. Testimonial By Donatella Storchi |
|
With Blueshift, it is easy to create complex multichannel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. Their customer support is quick, and the whole team..., from Data scientists to engineers has been really responsive to address any issue or customization needed from us. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Chris Kachel Senior Director CRM LendingTree |
One of the biggest challenges in 1:1 marketing is the need to activate large volumes of data when you scale to millions of customers across multiple touch points. Unlike other platforms that struggle with increasing amounts of data, Blueshift becomes more powerful the more data you have in it. This... has allowed us to scale our personalization efforts and customer journeys across multiple apps on different channels, and the results have been tremendous. |
|
Donatella Storchi Growth Marketing Lead ClearScore |
I would describe Blueshift as the best platform for data-driven companies, with very aggressive targets, who are looking to drive growth across the business. Testimonial By Donatella Storchi |
|
Tayse Pallaoro Head of Marketing Operations Gelato |
With Blueshift, it is easy to create complex multichannel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. Their customer support is quick, and the whole team..., from Data scientists to engineers has been really responsive to address any issue or customization needed from us. |
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
|
NA |
Case Study ZumperRead More |
Financial Services
|
Financial Services |
CASE STUDY LendingTreeRead More |
|
NA |
Case Study OpenClassroomRead More |
Video
Blueshift: Intelligent Customer Engagement: Made Simple
Frequently Asked Questions(FAQ)
for Blueshift
What is Blueshift?
Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns.
Blueshift provides a complete 360 degree profile of every customer which can be activated whenever needed for making customer conversations or multi-channel campaigns. Blueshift enables Predictive Intelligence through marketer accessible AI, which ensures that the right customer is allocated to the right channel all the time. Customer segmentation is dynamically updated based on the latest customer activity.
Blueshift provides the tools for Multi-channel campaigns that include simplified user interface, quick launch of campaigns with available templates that can be customized and tools for analysing ROI.
What is Blueshift used for?
What are the top features of Blueshift?
Who uses Blueshift?
What are Blueshift alternatives?
Where is Blueshift located?
Peers used Blueshift for engagement management and campaign management
Blueshift Competitors
Blueshift Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (208) |
| Analytics | Read Reviews (118) |
| Custom Reports | Read Reviews (264) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (208) |
| Analytics | Read Reviews (118) |
| Custom Reports | Read Reviews (264) |
Blueshift Integrations
Blueshift integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Blueshift
Software Failure Risk Guidance
?for Blueshift
Overall Risk Meter
Top Failure Risks for Blueshift
Blueshift Labs, Inc. News
Blueshifts Cross-channel Marketing Platform Named Leader in Winter 2025 by G2
Blueshift offers cross-channel marketing intelligence to understand customer journeys, featuring tools like campaign journeys, audience segmentation, and predictive audiences. It supports various channels including email, SMS, and WhatsApp, and serves industries like retail, finance, and healthcare.
Blueshift Recognized as Industry Leader by G2 for Winter 2024
Blueshift has been recognized as an industry leader by G2 for Winter 2024.
Customer Story Short | US News - Blueshift
US News used Blueshift's CDP to enhance customer engagement by creating personalized profiles and enabling marketers to utilize data effectively without technical assistance.
Blueshift Labs, Inc. Feeds
Seamless Audience Syndication: Your 90-Day CDP Roadmap
Audience syndication and CDPs go together like birthday parties and pizza. Like sandy beaches and soft towels. Like tea and your favorite mug. The right CDP implementation just makes audience syndication better. Admittedly, setting up a CDP isn’t always as fun as a day at the shore, but it doesn’t have to be daunting. We’ve … Continued
Maximizing Data Insights with Databricks and Blueshift
Marketers today face the dual challenge of navigating vast amounts of data while striving to deliver personalized experiences that resonate with customers. Additionally, data silos and fragmented customer data can result in decreased productivity for marketers while also overwhelming them with the tedious task of data management. The integration of Databricks with Blueshift not only … Continued
Redefining Member Engagement: 5 Benefits of a CDP for Credit Unions
With impending interest rate cuts later this year and beyond, the time is now for financial institutions to optimize their tech stack. History has shown that when interest rates drop, it sets off a chain reaction in the market. Consumers rush to secure mortgages, explore refinancing options, and seek alternative financial products. When the time … Continued
Blueshift Labs, Inc. Profile
HQ Location
San Francisco, CA
Employees
11-50
Social
Financials
SERIES B
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