Comparison Summary
Introducing Blueshift and Affise
Blueshift, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform, whereas Affise, CJ Affiliate, Skimlinks, etc., belong to a category of solutions that help Affiliate Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.
Affise focuses on Advertisement with Mobile, Communication Management, Engagement Management with User Generated Content, Campaign Management, etc.
"With Blueshift, it is easy to create complex multichannel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. T...heir customer support is quick, and the whole team, from Data scientists to engineers has been really responsive to address any issue or customization needed from us. " - Tayse Pallaoro
"Affise has given us the tools we need to get the competitive edge in an increasingly data-driven industry. A competitive edge for us means that our clients will be taking advantage of our high-quality user base resulting in ROAS every time. " - Brad Kormas
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that activates data across the entire omnichannel customer journey
Performance Marketing Software for online advertising campaigns in real-time
Age
2014
2015
Financials
SERIES B
SERIES A
Business Need
Total Processes
(we found evidences for)
67
32
Total Goals
(we found evidences for)
14
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase customer life time value
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Scale best practices
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Improve brand engagement
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Grow market share
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Build brand awareness
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Improve consistency
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Improve efficiency
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Launch new products
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Improve digital and social presence
- See 11 more
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Improve ROI
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Increase sales & revenue
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Improve efficiency
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Build brand awareness
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Grow market share
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Enhance customer relationships
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Improve stakeholder relations
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Improve brand engagement
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Improve visibility
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Acquire customers
- See 7 more
Top Channels
Channels Used
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mobile
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phone calls
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user generated content
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display advertisement
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website
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promotions
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e-mail
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mobile app
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channel partners
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coupons
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social media
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offline
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on premises
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games
- See 11 more
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mobile
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phone calls
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user generated content
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display advertisement
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website
-
promotions
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e-mail
-
mobile app
-
channel partners
-
coupons
-
social media
-
offline
-
on premises
-
games
- See 11 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
