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Blueshift vs Aweber: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Blueshift vs. Aweber is based on a specific set of business needs and context. The comparison uses 9830 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueshift and Aweber

Blueshift, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform, whereas Aweber, Kit (formerly ConvertKit), Brevo, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.

Aweber focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Website, etc.

"Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people... across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today. " - Russell Middleton

"I love that AWeber works well with Shopify. Everything is seamless, from the pop-up forms that integrate with my lists, to the product and blog links in my emails. " - Bomonster

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueshift

Focus area

Blueshift is better than Aweber for

Software Failure Risk

  • low

logo Aweber

Focus area

Aweber is better than Blueshift for

Software Failure Risk

  • low

About

Customer Data Platform that activates data across the entire omnichannel customer journey

AWeber: Email Marketing

Age

2014

1998

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

67

98

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign analytics

campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting



loyalty management

identify target customers


workflow management


personalized marketing


training & onboarding


helpdesk management


customer feedback management

measuring net promoter score


competitive intelligence


content management

content publishing


channel management


touchpoint management


lead qualification

lead qualification: technographic


lifetime value management



generation of new leads





social media management

social media analytics

managing social media account




courses & assessment

track learning progress

create learning path


sales document management

contract management


community building


customer case management


social media marketing


discount management


relationship management




rating and review management



contact list management


international marketing



referral management





account management



products & pricelist management


subscription management



knowledge management


payment management


conference call management


business development



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve efficiency

  • Improve brand engagement

  • Improve internal communications

  • Reduce bounce

  • Establish thought leadership

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • user generated content

  • blogs

  • mass media

  • promotions

  • phone calls

  • mobile

  • Facebook

  • offline

  • video

  • coupons

  • chat

  • Twitter

  • display advertisement

  • review sites

  • games

  • mobile app

  • causes and charity

  • LinkedIn

  • Instagram

  • point of sale

  • on premises

  • Amazon

  • Tripadvisor

  • events

  • trade shows

  • out of home

  • brochure

  • eBay

  • Facebook page

  • Pinterest

  • text SMS

  • Snapchat

  • See 33 more
  • e-mail

  • social media

  • website

  • newsletter

  • user generated content

  • blogs

  • mass media

  • promotions

  • phone calls

  • mobile

  • Facebook

  • offline

  • video

  • coupons

  • chat

  • Twitter

  • display advertisement

  • review sites

  • games

  • mobile app

  • causes and charity

  • LinkedIn

  • Instagram

  • point of sale

  • on premises

  • Amazon

  • Tripadvisor

  • events

  • trade shows

  • out of home

  • brochure

  • eBay

  • Facebook page

  • Pinterest

  • text SMS

  • Snapchat

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting