Comparison Summary
Introducing Blueshift and Lexer CDP
Blueshift, Lexer CDP, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.
Lexer CDP focuses on Lifetime Value Management, Engagement Management with E-Mail, Loyalty Management with E-Mail, Segmentation And Targeting, etc.
"With Blueshift we went from the stone age to the modern era in the blink of an eye. And our users have noticed the difference. We’ve never had a shortage of good ideas. There were just too few hours in the day and too much reliance on other teams to... execute them. Blueshift has allowed our lean marketing team to be nimble and self-sufficient. We now have the power to spin up any advanced campaign idea quickly and test it on the fly. " - Brooke Young
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it. " - Sam Hopgood
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that activates data across the entire omnichannel customer journey
Customer Data Platform that helps brands and retailers genuinely understand their customers
Age
2014
Financials
SERIES B
SERIES B
Business Need
Total Processes
(we found evidences for)
67
31
Total Goals
(we found evidences for)
14
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase customer life time value
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Scale best practices
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Improve brand engagement
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Grow market share
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Build brand awareness
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Improve consistency
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Improve efficiency
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Launch new products
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Improve digital and social presence
- See 11 more
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Acquire customers
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Increase customer life time value
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Enter new markets internationally or locally
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Improve brand engagement
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Increase average basket value
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Improve efficiency
- See 6 more
Top Channels
Channels Used
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e-mail
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mobile
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social media
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Facebook
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offline
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on premises
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promotions
- See 4 more
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e-mail
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mobile
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social media
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Facebook
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offline
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on premises
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promotions
- See 4 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
