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Blueshift vs MailPoet: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Blueshift vs. MailPoet is based on a specific set of business needs and context. The comparison uses 3660 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueshift and MailPoet

Blueshift, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform, whereas MailPoet, eLink, WeTransfer, etc., belong to a category of solutions that help Content Management Systems. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.

MailPoet focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Newsletter, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueshift

Focus area

Blueshift is better than MailPoet for

Software Failure Risk

  • low

logo MailPoet

Focus area

Software Failure Risk

  • medium

About

Customer Data Platform that activates data across the entire omnichannel customer journey

MailPoet, a newsletter plugin for WordPress

Age

2014

Financials

SERIES B

NA

Business Need

Total Processes
(we found evidences for)

67

37

Total Goals
(we found evidences for)

14

8

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign analytics

campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting



loyalty management

identify target customers


workflow management


personalized marketing


training & onboarding


helpdesk management


customer feedback management

measuring net promoter score


competitive intelligence


content management

content publishing


channel management


touchpoint management


lead qualification

lead qualification: technographic


lifetime value management



generation of new leads





social media management

social media analytics

managing social media account




courses & assessment

track learning progress


sales document management

contract management


community building


customer case management


social media marketing



subscription management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more
  • Launch new products

  • Increase sales & revenue

  • Scale best practices

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Improve brand engagement

  • Increase customer life time value

  • See 5 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • website

  • user generated content

  • blogs

  • promotions

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • chat

  • review sites

  • Amazon

  • display advertisement

  • See 12 more
  • e-mail

  • newsletter

  • website

  • user generated content

  • blogs

  • promotions

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • chat

  • review sites

  • Amazon

  • display advertisement

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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high

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Business Setting