Comparison Summary
Introducing Blueshift and Maropost
Blueshift, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform, whereas Maropost, SAP Marketing Cloud, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.
Maropost focuses on Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.
"Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Blueshift staff is there for you, open for out-of-the box solutions, powerful tool while the platform is nothing I've experienced before. ...Modern marketing and end-customer needs and expectations are being raised every day. Blueshift helps us to be relevant, interesting and personalized to our end-customers. " - Fredrik Salzedo
"With Maropost, you are doing business with an expert team that cares about each client. You get the best platform with the best service and support — you just can’t beat that. " - Joel Marion
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that activates data across the entire omnichannel customer journey
Marketing Automation platform for multi-channel customer engagement
Age
2014
2011
Financials
SERIES B
SERIES B
Business Need
Total Processes
(we found evidences for)
67
83
Total Goals
(we found evidences for)
14
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase customer life time value
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Scale best practices
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Improve brand engagement
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Grow market share
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Build brand awareness
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Improve consistency
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Improve efficiency
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Launch new products
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Improve digital and social presence
- See 11 more
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
-
Scale best practices
-
Improve brand engagement
-
Enter new markets internationally or locally
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Grow market share
-
Improve ROI
-
Launch new products
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Establish thought leadership
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Improve digital and social presence
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Increase customer life time value
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Improve efficiency
- See 10 more
Top Channels
Channels Used
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e-mail
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social media
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website
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Facebook
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Twitter
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offline
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mobile
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phone calls
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video
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text SMS
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Instagram
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promotions
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on premises
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print media
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point of sale
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events
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trade shows
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omnichannel
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mobile app
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mass media
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magazine
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LinkedIn
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review sites
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newspaper
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blogs
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user generated content
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Amazon
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eBay
- See 25 more
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e-mail
-
social media
-
website
-
Facebook
-
Twitter
-
offline
-
mobile
-
phone calls
-
video
-
text SMS
-
Instagram
-
promotions
-
on premises
-
print media
-
point of sale
-
events
-
trade shows
-
omnichannel
-
mobile app
-
mass media
-
magazine
-
LinkedIn
-
review sites
-
newspaper
-
blogs
-
user generated content
-
Amazon
-
eBay
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
