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Blueshift vs Reltio: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Blueshift vs. Reltio is based on a specific set of business needs and context. The comparison uses 3890 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueshift and Reltio

Blueshift, Reltio, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.

Reltio focuses on Customer Engagement, Segmentation And Targeting, Customer Experience Management, Enrichment Of Customer Profiles with Social Media, etc.

"One of the biggest challenges in 1:1 marketing is the need to activate large volumes of data when you scale to millions of customers across multiple touch points. Unlike other platforms that struggle with increasing amounts of data, Blueshift become...s more powerful the more data you have in it. This has allowed us to scale our personalization efforts and customer journeys across multiple apps on different channels, and the results have been tremendous. " - Chris Kachel

"A key to CarMax’s strategy is to deliver omnichannel connected customer experiences, which requires a strong data foundation and customer experience processes working in concert. In an environment where we have so many different sources of data to l...everage, it was critical that we had a single source of truth across the enterprise for Customer 360 and Vehicle 360 information that can be shared across all of our functions. Now that we have a multi-domain master data management (MDM) platform which delivers data in real-time, at scale, we’re able to provide connected customer experiences across all touchpoints. We’ve also been able to pivot quickly to meet the changing needs of our customers during the pandemic by offering new services like curbside pickup. " - Gautam Puranik

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueshift

Focus area

Blueshift is better than Reltio for

Software Failure Risk

  • low

logo Reltio

Focus area

Reltio is better than Blueshift for

Software Failure Risk

  • low

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Customer Data Platform to Power Connected Customer Experiences

Age

2014

Financials

SERIES B

SERIES D

Business Need

Total Processes
(we found evidences for)

67

43

Total Goals
(we found evidences for)

14

10

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign analytics



communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting



loyalty management

identify target customers


workflow management


personalized marketing


training & onboarding


helpdesk management


customer feedback management

measuring net promoter score


competitive intelligence


content management

content publishing


channel management


touchpoint management


lead qualification

lead qualification: technographic


lifetime value management



generation of new leads





social media management

social media analytics

managing social media account




courses & assessment

track learning progress


sales document management

contract management


community building


customer case management


social media marketing


relationship management



contact list management


account management



products & pricelist management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more
  • Increase customer life time value

  • Increase sales & revenue

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve ROI

  • Improve digital and social presence

  • Acquire customers

  • Establish thought leadership

  • Improve consistency

  • See 7 more

Top Channels

Channels Used

  • social media

  • promotions

  • offline

  • on premises

  • omnichannel

  • website

  • point of sale

  • channel partners

  • events

  • trade shows

  • mobile

  • mobile app

  • See 9 more
  • social media

  • promotions

  • offline

  • on premises

  • omnichannel

  • website

  • point of sale

  • channel partners

  • events

  • trade shows

  • mobile

  • mobile app

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting