Overview: Braze and Upland Localytics as Mobile Marketing Category solutions.

Braze offers comprehensive engagement management and communication solutions, making it ideal for financial and internet sectors focusing on customer relationship enhancement. Upland Localytics, while having a similar scope, is more niche in its analytics and campaign management features, making it suitable for IT and publishing industries targeting ROI improvements.

Braze: Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

Upland Localytics: Upland-localytics provides mobile app marketing and analytics software to enhance customer engagement, retention, and conversions. Personalized mobile experiences are created to drive meaningful interactions.

Braze and Upland Localytics: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Braze supports a wide range of capabilities including engagement management, communication management, and campaign management, meeting users' needs for comprehensive mobile marketing. read more →

Upland Localytics provides essential tools such as engagement management and campaign management, catering to users looking for focused mobile marketing solutions. read more →

Business Goals

Braze helps businesses enhance customer relationships, increasing lifetime value, and improving brand engagement, particularly valuable for enterprises seeking growth in customer loyalty and revenue. read more →

Upland Localytics focuses on enhancing customer relationships and improving ROI, making it an option for businesses aiming to optimize marketing efficiency. read more →

Core Features

Braze boasts features like AI empowerment, custom reports, and comprehensive integrations, suiting enterprises that require robust data analytics and flexible marketing tech stack integration. read more →

Upland Localytics offers analytics and integration capabilities, serving the needs of sectors that rely on data insights and simple integration processes. read more →

Vendor Support

Braze offers extensive 24/7 support along with training and email support, appealing to organizations needing reliable, always available assistance. read more →

Upland Localytics provides essential 24/7 support, often appreciated by businesses that need basic and accessible customer service. read more →

Segments and Industries

Braze is predominantly used by large enterprises and financial services, indicating its alignment with complex organizational needs in heavily regulated sectors. read more →

Upland Localytics is favored by the IT and computer software industries, highlighting its appeal for companies that prioritize innovation and technical solutions. read more →

Operational Alignment

Braze's comprehensive feature set is well-suited for large-scale operations, providing versatile tools for diverse marketing needs across different environments. read more →

Upland Localytics caters well to businesses with focused operational goals, especially those that benefit from streamlined analytics and moderate scalability. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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24/7 Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Braze and Upland Localytics

Why is Braze and Upland Localytics the best choice for Engagement Management?

Braze and Upland Localytics are both customer engagement platforms that help businesses engage with their users. Braze focuses on delivering messages across multiple channels, including email, push notifications, and in-app messages. Upland Localytics emphasizes user engagement analysis and predictions, helping businesses understand user behavior and identify opportunities for engagement. Braze offers robust CRM capabilities, while Upland Localytics excels at measuring content consumption and engagement.

"...We've been able to improve our overall engagement, and are now able to iterate on our messages to continue to improve...." Peer review by Emma S., Graphic Designer

"...Localytics mission is to put people at the center of brands digital engagement - delivering meaningfulness and personalization in all experiences...." Peer review

What benefits does Braze and Upland Localytics offer for Campaign Management?

Braze and Upland Localytics both enable organizations to create and manage marketing campaigns. Braze excels at creating multi-channel marketing campaigns with dynamic content, while Upland Localytics focuses on providing real-time insights into user behavior and automated marketing programs. Braze offers A/B testing capabilities, while Upland Localytics provides in-depth campaign reporting and ROI analysis. However, both tools have limitations in data extraction and analytics.

"...I also think it's great when it comes to managing multiple campaigns at the same time...." Peer review by Alex S.

"...As I've been using it regularly for close to a year, I've been able to automate a lot of reporting and campaign optimization processes that have helped see into our data at a more granular level...." Peer review by Verified Reviewer, Information Technology and Services