Braze Overview
Braze enables real-time, customer-centric interactions, enhancing engagement between brands and consumers. This platform specializes in mobile marketing, offering tools that facilitate personalized communication at scale. Braze's unique approach transforms traditional campaigns into meaningful conversations, adapting to the dynamic needs of businesses of all sizes. The platform's emphasis on journey orchestration ensures that brands can craft and deliver messages effectively, aligning with consumer expectations. By integrating these features, Braze supports marketers in navigating industry trends and challenges, driving more profound connections with their audience.
Use Cases
Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Braze.
Business Priorities
Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Braze.
Braze Use-Cases and Business Priorities: Customer Satisfaction Data
Braze works with different mediums / channels such as E-Mail. and Mobile.
Braze's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Braze support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Braze analytics capabilities include Analytics, and Custom Reports.
Reviews
"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users." - Emily Stewart
Peer review evidence (same sources as the product rating summary)
"...If you're looking for a customer engagement platform for your app, I'd suggest considering them as a partner...." Peer review by Administrator
"...Birchbox leveraged smart segmentation to send more personalized messages, boosting email conversions by 25%. ..." Retail & eCommerce
"...Revenue generated by the IBM Cloud onboarding experience...." Case Study IBM
Braze, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.
Popular Business Setting
for Braze
Top Industries
- Financial Services
- Internet
- Food & Beverages
Popular in
- Mid Market
- Enterprise
- Small Business
Braze is popular in Financial Services, Internet, and Food & Beverages and is widely used by Mid Market, Enterprise, and Small Business.
Braze Customer wins, Customer success stories, Case studies
What makes Braze ideal for Engagement Management?
How does Braze address your Communication Management Challenges?
How can Braze enhance your Onboarding process?
What solutions does Braze provide for Campaign Management?
What Are the key features of Braze for Helpdesk Management?
71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Emily Stewart Head, CRM and Messaging Canva |
With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart |
Frequently Asked Questions (FAQ)
What buyers ask before choosing Braze
What is Braze?
Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.
Braze is built for today’s on-demand, always-connected customers. It compares old database with live views of every customer and uses the information to create intuitive customer experiences, campaign optimization and more.
It uses these insights to make every experience relevant and unique across personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.
What is Braze used for?
What are the top features of Braze?
Who uses Braze?
What are Braze alternatives?
Where is Braze located?
Peers used Braze for engagement management and communication management
Braze Competitors
Braze Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (31) |
| Analytics | Read Reviews (151) |
| Custom Reports | Read Reviews (286) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (31) |
| Analytics | Read Reviews (151) |
| Custom Reports | Read Reviews (286) |
Braze Integrations
Braze integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Braze
Software Failure Risk Guidance
?for Braze
Overall Risk Meter
Top Failure Risks for Braze
Braze, Inc. News
Braze Delivers BrazeAI Decisioning Studio™ Through Google Cloud Marketplace
Braze has launched its BrazeAI Decisioning Studioâ„¢ on Google Cloud Marketplace, enabling streamlined procurement and deployment of AI decisioning capabilities. This integration allows businesses to optimize customer engagement strategies using reinforcement learning and first-party data, enhancing personalization and ROI. The collaboration with Google Cloud facilitates easy access and management of these tools within existing infrastructures.
Braze Delivers Powerful New Agentic AI Capabilities that Transform How Marketers Build, Personalize, and Deliver Customer Experiences
Braze has launched new AI capabilities, including BrazeAI Operatorâ„¢ and BrazeAI Agent Consoleâ„¢, to enhance marketers' ability to create personalized customer experiences. These tools integrate with Figma and Canva, allowing seamless creative asset management and campaign execution. The updates aim to improve real-time decision-making and content generation, supporting brands in scaling AI-driven engagement globally.
Braze teams up with Databricks on data integration
Braze and Databricks have formed a strategic partnership to integrate their platforms, allowing seamless data flow between customer engagement tools and Databricks' data platform. This integration enables brands to manage customer data efficiently, supporting AI-driven workflows and enhancing marketing automation. The collaboration aims to reduce middleware costs and improve data governance for businesses.
Braze x Databricks CustomerLake
Braze and Databricks have announced a bi-directional integration to enhance customer engagement by eliminating middleware, enabling real-time data synchronization, and supporting advanced conversational workflows. This integration leverages Databricks CustomerLake for unified audience management and Databricks Model Serving for intelligent workflows, aiming to provide a seamless, personalized customer experience.
Braze, Inc. Profile
HQ Location
330 W 34th Street, 18th Floor, New York, New York 10001, US
Employees
251-500
Social
Financials
SERIES E
