Braze: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Braze
Brand: Braze
Rating: 4.39 (3199 reviews)

4.39 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(3199)

Cross channel personalization and Mobile engagement automation platform

AI Powered

Braze Overview

Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Braze.

Other use cases:

Campaign Management
Helpdesk Management
Lifetime Value Management
Segmentation And Targeting
Competitive Intelligence
Coaching
Channel Marketing

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Braze.

Other priorities:

Acquire Customers
Improve Brand Engagement
Improve ROI
Increase Sales & Revenue
Launch New Products
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Improve Efficiency
Improve Digital And Social Presence
Establish Thought Leadership
Improve Stakeholder Relations
Improve Consistency
Grow Market Share
Reduce Bounce

See all business priorities See less business priorities

Braze Use-Cases and Business Priorities: Customer Satisfaction Data

Braze works with different mediums / channels such as E-Mail. and Mobile.

Braze's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Braze support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Braze analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users." - Emily Stewart

Braze, MoEngage, CleverTap, Onesignal, Leanplum, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Braze

Top Industries

Financial Services
Internet
Food & Beverages

Popular in

Mid Market
Enterprise
Small Business

Braze is popular in Financial Services, Internet, and Food & Beverages and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Braze Use Cases

What makes Braze ideal for Engagement Management?

Braze is a customer engagement platform that enables businesses to build meaningful relationships with their customers through multi-channel messaging. It facilitates personalized experiences across various channels, including email, push notifications, in-app messaging, and more. Braze's features enhance user engagement, drive conversion, and help businesses scale their customer engagement efforts. The platform's advanced features require significant resources to maintain and operate at scale.

"...If it wasn't for their constant check-ins and follow ups, I would be lost...." Peer review from Marketing and Advertising

Read Reviews

Why is Braze the best choice for Communication Management?

Braze provides a variety of communication methods, enabling flexible and personalized messaging. The platform facilitates customized user lifecycle management and data-driven personalization. Braze offers tools for email, push notifications, and in-app messages, allowing targeted communication across multiple channels.

"...64% More purchases per customer when brands use cross-channel messaging to communicate with users...." Increase Engagement

Read Reviews

What solutions does Braze provide for Onboarding?

Braze provides thorough training and onboarding processes that include comprehensive resources, dedicated support teams, and readily available best practice references. The platform facilitates automated onboarding and marketing campaigns, enabling efficient user journey creation and improved customer engagement. Braze's onboarding processes for new products and features could be enhanced to improve user familiarity.

"...Payomatic also sent customer emails and in-app messages to support onboarding and reengagement campaigns, using Braze to dynamically update message content via API...." Case Study Payomatic

Read Reviews

Why is Braze the best choice for Campaign Management?

Braze provides an intuitive interface for creating, managing, and optimizing marketing campaigns. It enables marketers to insert dynamic content, test different campaign variations, and analyze campaign performance. While the platform offers extensive capabilities, the ability to extract data for comprehensive campaign analytics and user insights is limited.

"...These statistics span two years from the current date and include data from over 1,380,000 marketing campaigns to give marketers access to customer experience benchmarks in real-time...." Braze Partners with Snowflake to Provide Customers with Improved Data Agility and Customer Engagement Benchmarks

Read Reviews

What benefits does Braze offer for Helpdesk Management?

50+ more Business Use Cases

71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Emily Stewart Head, CRM and Messaging Canva	With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

CUSTOMERS	TESTIMONIALS
Emily Stewart Head, CRM and Messaging Canva	With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
NASCAR	NA	Case Study NASCAR Increased Email Open Rates By 80% And Boosted Push Notification Engagement By 30% Read More
8fit	NA	Case Study 8fit Increased User Engagement By 30% And Boosted 7-Day Retention By 20% After Leveraging Braze'S Platform. Read More
Cabify	NA	CASE STUDY Cabify Achieved A 300% Increase In User Engagement And A 20% Increase In User Retention Through Personalized Customer Experiences. Read More

Frequently Asked Questions(FAQ)

for Braze

What is Braze?

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

Braze is built for today’s on-demand, always-connected customers. It compares old database with live views of every customer and uses the information to create intuitive customer experiences, campaign optimization and more.

It uses these insights to make every experience relevant and unique across personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.

What is Braze used for?

Braze is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Customer Life Time Value by Engagement Management, Communication Management and Onboarding .

What are the top features of Braze?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Braze.

Who uses Braze?

Braze is used by Financial Services, Internet and Food & Beverages among other industries.

What are Braze alternatives?

MoEngage, CleverTap, Onesignal and Leanplum are popular alternatives for Braze.

Where is Braze located?

Braze is headquartered at 330 W 34th Street, 18th Floor, New York, New York 10001, US.

Peers used Braze for engagement management and communication management

Braze Competitors

More Braze Alternatives...

Braze Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.55/5 ★ Read Reviews (31)
Analytics	3.41/5 ★ Read Reviews (151)
Custom Reports	3.26/5 ★ Read Reviews (286)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.55/5 ★ Read Reviews (31)
Analytics	3.41/5 ★ Read Reviews (151)
Custom Reports	3.26/5 ★ Read Reviews (286)

Braze Integrations

Braze integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.44/5 ★

Read Reviews (82)

Data Import

3.15/5 ★

Read Reviews (175)

Software Failure Risk Guidance

for Braze

Overall Risk Meter

Low Medium High

Top Failure Risks for Braze

Braze News

Braze Named a Leader in 2024 Magic Quadrantâ„¢ for Multichannel Marketing Hubs for Second Consecutive Year

Braze, Inc. has been recognized as a leader in the 2024 Magic Quadrant for Multichannel Marketing Hubs for the second consecutive year.

27/10/2024 - source

Braze Named a Leader in 2024 Magic Quadrant for Multichannel Marketing Hubs for Second Consecutive Year - Business Wire

Braze has been recognized as a leader in the 2024 Magic Quadrant for Multichannel Marketing Hubs for the second year in a row.

27/10/2024 - source

Braze Announces Partnership with BET+ for Tech for an Equitable Future Grant Program as Applications Open for Newest Cohort

Braze partners with BET+ to launch the Tech for an Equitable Future Grant Program, inviting applications for the newest cohort.

23/09/2024 - source

Braze Feeds

Braze Q3 Earnings: Revenue Surges 23% to $152M as Enterprise Customer Base Expands - StockTitan

Braze's Q3 earnings report shows a 23% increase in revenue, reaching $152 million, due to an expanding enterprise customer base.

08/12/2024 - source

Braze Reports Fiscal Third Quarter 2025 Results - Business Wire

Braze announced its fiscal third quarter 2025 financial results.

08/12/2024 - source

Braze to Report Third Quarter Fiscal 2025 Results - Business Wire

Braze will announce its third-quarter financial results for fiscal year 2025, as reported by Business Wire.

17/11/2024 - source

Braze Profile

Company Name

Braze

Company Website

https://www.braze.com/

Year Founded

2011

HQ Location

330 W 34th Street, 18th Floor, New York, New York 10001, US

Employees

251-500

Social

Financials

SERIES E

Braze: Use-Cases, Insights and Reviews | 2025 Cuspera

Cross channel personalization and Mobile engagement automation platform

Failure Risk for Braze ?

Braze Overview

Use Cases

Business Priorities

Braze Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Braze Use Cases

What makes Braze ideal for Engagement Management?

Why is Braze the best choice for Communication Management?

What solutions does Braze provide for Onboarding?

Why is Braze the best choice for Campaign Management?

What benefits does Braze offer for Helpdesk Management?

50+ more Business Use Cases

Customer Testimonials

Case Studies

Case Study NASCAR

Case Study 8fit

CASE STUDY Cabify

Frequently Asked Questions(FAQ)

What is Braze?

What is Braze used for?

What are the top features of Braze?

Who uses Braze?

What are Braze alternatives?

Where is Braze located?

Peers used Braze for engagement management and communication management

Braze Competitors

Braze Features

Braze Integrations

LoginRadius

LiftIgniter

Sendbird

Radar

factual Location Engine

Software Failure Risk Guidance

Braze News

Braze Named a Leader in 2024 Magic Quadrantâ„¢ for Multichannel Marketing Hubs for Second Consecutive Year

Braze Named a Leader in 2024 Magic Quadrant for Multichannel Marketing Hubs for Second Consecutive Year - Business Wire

Braze Announces Partnership with BET+ for Tech for an Equitable Future Grant Program as Applications Open for Newest Cohort

Braze Feeds

Braze Q3 Earnings: Revenue Surges 23% to $152M as Enterprise Customer Base Expands - StockTitan

Braze Reports Fiscal Third Quarter 2025 Results - Business Wire

Braze to Report Third Quarter Fiscal 2025 Results - Business Wire

Braze Profile

Get a personalised risk report for Braze

Connect to vendor request

Request Custom Quote