Braze Overview

Braze enables real-time, customer-centric interactions, enhancing engagement between brands and consumers. This platform specializes in mobile marketing, offering tools that facilitate personalized communication at scale. Braze's unique approach transforms traditional campaigns into meaningful conversations, adapting to the dynamic needs of businesses of all sizes. The platform's emphasis on journey orchestration ensures that brands can craft and deliver messages effectively, aligning with consumer expectations. By integrating these features, Braze supports marketers in navigating industry trends and challenges, driving more profound connections with their audience.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Braze.

Other use cases:

  • Campaign Management
  • Helpdesk Management
  • Lifetime Value Management
  • Segmentation And Targeting
  • Competitive Intelligence
  • Coaching
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Braze.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Improve ROI
  • Increase Sales & Revenue
  • Launch New Products
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Improve Consistency
  • Grow Market Share
  • Reduce Bounce
See all business priorities See less business priorities

Braze Use-Cases and Business Priorities: Customer Satisfaction Data

Braze works with different mediums / channels such as E-Mail. and Mobile.

Braze's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Braze support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Braze analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users." - Emily Stewart

Peer review evidence (same sources as the product rating summary)

"...If you are looking to engage your audience with relevant messaging while also being able to add segmentation and personalization, Braze is highly recommended...." Peer review by Matt Chang, Sr Marketing Operations Manager, Grindr
"...There's a lot of flexibility with communicating messages to customers...." Peer review by Administrator
"...With Braze we gave our marketing and analytics team an ability to build CRM campaigns and experiments without efforts from the in-house development teams...." Peer review by Nikolai K., Lead Android Developer

Braze, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

Popular Business Setting

for Braze

Top Industries

  • Financial Services
  • Internet
  • Food & Beverages

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Braze is popular in Financial Services, Internet, and Food & Beverages and is widely used by Mid Market, Enterprise, and Small Business.

Braze Customer wins, Customer success stories, Case studies

How does Braze address your Engagement Management Challenges?

What Are the key features of Braze for Communication Management?

How does Braze facilitate Onboarding?

What solutions does Braze provide for Campaign Management?

How does Braze facilitate Helpdesk Management?

71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
Braze testimonial

Emily Stewart

Head, CRM and Messaging

Canva
With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart
CUSTOMERS TESTIMONIALS
Braze testimonial

Emily Stewart

Head, CRM and Messaging

Canva
With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart
 

Max - Entertainment - Entertainment

Max used Braze and Snowflake to send personalized movie recommendations and reminders. They launched a "Remind Me" feature with in-app messages and push notifications for movie premieres. This campai...gn led to an 18% increase in viewers and a 13% decrease in churn. On premiere nights, viewership rose by 30% compared to a control group. Max's CRM team found the campaigns easy to repeat and iterate.

Read on →
 

Hosco - Hospitality - Hospitality

Braze helped Hosco boost user engagement with personalized onboarding and re-engagement campaigns. Hosco saw a 54% increase in click-to-open rates and 10,000 new job applications. The company used Br...aze Canvas to personalize messages and nudge users to complete profiles and apply for jobs. App store ratings rose from about 4 to 4.7 on Google Play and 4.8 on Apple’s App Store. Hosco improved user retention and drove more job applications in just two months.

Read on →
 

Overstock - Retail - Retail

Overstock used Braze to improve customer engagement with personalized, real-time messaging. By switching to Braze, Overstock sent fewer but more targeted emails. This led to a 21% conversion rate and... a 38% open rate, both well above industry benchmarks. Automated product alerts and cross-channel messaging helped drive repeat visits and stronger customer relationships. The focus on segmentation and personalization made their campaigns more effective.

Read on →
 

Hinge - Entertainment - Entertainment

Hinge used Braze to launch its “Most Compatible” campaign, aiming to help users form real connections instead of endless swiping. The campaign paired users every 24 hours based on preferences and act...ivity, using cross-channel messaging with emails, push notifications, and in-app messages. Hinge A/B tested campaign elements to boost engagement. After launch, click-through rates for emails and push notifications increased by 200%. The campaign helped users go on more dates and improved app engagement.

Read on →
 

Grubhub - Food & Beverages - Food & Beverages

Grubhub used Braze to send personalized year-end summary emails to 30 million diners. The campaign used dynamic content and data-driven personalization to engage users. Grubhub saw a 100% increase in... social media mentions. Word-of-mouth referrals rose by 18%. The emails highlighted diners' order history and favorite foods, boosting brand awareness.

Read on →
 

FREE NOW - Transportation/Trucking/Railroad - Transportation/Trucking/Railroad

FREE NOW used Braze to boost driver activation by 47% with in-app messages and SMS. The company tested letting drivers choose their own incentive quests, which increased engagement. Braze's triggered... messages helped reduce ride cancellations, raising conversions by 4.33% among customers who tried to cancel. SMS campaigns to lapsed users led to a 21% rise in bookings. These strategies improved both driver retention and customer satisfaction.

Read on →

Frequently Asked Questions(FAQ)

for Braze

What is Braze?

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

Braze is built for today’s on-demand, always-connected customers. It compares old database with live views of every customer and uses the information to create intuitive customer experiences, campaign optimization and more.

It uses these insights to make every experience relevant and unique across personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.

What is Braze used for?

Braze is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Customer Life Time Value by Engagement Management, Communication Management and Onboarding .

What are the top features of Braze?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Braze.

Who uses Braze?

Braze is used by Financial Services, Internet and Food & Beverages among other industries.

What are Braze alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Braze.

Where is Braze located?

Braze is headquartered at 330 W 34th Street, 18th Floor, New York, New York 10001, US.
lightning

Peers used Braze for engagement management and communication management

Braze Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (31)
Analytics

3.41/5 ★

Read Reviews (151)
Custom Reports

3.26/5 ★

Read Reviews (286)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (31)
Analytics

3.41/5 ★

Read Reviews (151)
Custom Reports

3.26/5 ★

Read Reviews (286)

Software Failure Risk Guidance

?

for Braze

Overall Risk Meter

Low Medium High

Top Failure Risks for Braze

Braze, Inc. News

Partnership

Braze And Wunderkind Integration Puts Real Time Journeys At Center ...

Braze and Wunderkind have launched an integration that connects Wunderkinds capabilities with the Braze platform, enhancing real-time customer journeys and CRM unification. This partnership enhances Braze's customer engagement tools, positioning it as a central hub for brands' marketing strategies. The integration aims to improve data coordination and customer retention.

Read more →
Partnership

Wunderkind Integrates with Braze

Wunderkind has integrated its platform with Braze, enhancing customer engagement capabilities. This integration allows businesses to leverage both platforms for improved marketing automation and personalized customer experiences.

Read more →
Partnership

Wunderkind Launches New Braze Integration to Turn Identity Into Revenue ...

Wunderkind has launched a new integration with Braze, enhancing customer engagement by combining identity resolution with Braze's platform. This integration allows brands to recognize more visitors, activate real-time behavioral signals, and orchestrate personalized customer journeys, resulting in increased revenue. The integration is designed to simplify operations by fitting into existing Braze workflows without additional system management.

Read more →
Financial

Braze, Inc. (BRZE) Impresses with Beat and Upgraded Forecast

Braze, Inc. (NASDAQ: BRZE) reported a strong fourth-quarter performance with a 50% increase in bookings, leading to an upgraded growth forecast for FY27. Raymond James raised its price target for Braze to $27, citing an enhanced customer mix and platform expansion. Piper Sandler also maintained a positive outlook with an Overweight rating, despite lowering its price target to $27. Braze continues to strengthen its position in the customer engagement platform market.

Read more →

Braze, Inc. Profile

Company Name

Braze, Inc.

Company Website

https://www.braze.com/

Year Founded

2011

HQ Location

330 W 34th Street, 18th Floor, New York, New York 10001, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES E