Braze Overview

Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Braze.

Other use cases:

  • Campaign Management
  • Helpdesk Management
  • Lifetime Value Management
  • Segmentation And Targeting
  • Competitive Intelligence
  • Coaching
  • Channel Marketing
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Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Braze.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Improve ROI
  • Increase Sales & Revenue
  • Launch New Products
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Improve Consistency
  • Grow Market Share
  • Reduce Bounce
See all business priorities See less business priorities

Braze Use-Cases and Business Priorities: Customer Satisfaction Data

Braze works with different mediums / channels such as E-Mail, and Mobile,

Braze's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc.

Reviews

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users." - Emily Stewart

Braze, MoEngage, CleverTap, Onesignal, Leanplum, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Braze

Top Industries

  • Financial Services
  • Internet
  • Food & Beverages

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Braze is popular in Financial Services, Internet, and Food & Beverages and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Braze Use Cases

How efficiently Does Braze manage your Engagement Management?

How efficiently Does Braze manage your Communication Management?

What makes Braze ideal for Onboarding?

How does Braze facilitate Campaign Management?

Why is Braze the best choice for Helpdesk Management?

50+ more Business Use Cases

71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Braze testimonial

Emily Stewart

Head, CRM and Messaging

Canva
With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart
CUSTOMERS TESTIMONIALS
Braze testimonial

Emily Stewart

Head, CRM and Messaging

Canva
With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

Case Studies

COMPANY INDUSTRY CASE STUDIES
Braze case study

PAYOMATIC
NA
Case Study PAYOMATIC

Payomatic Saw A 50% Increase In Email Open Rates And A 25% Lift In Click-Through Rates After Using Braze.

Read More
Braze case study

Bloom & Wild
NA
Case Study Bloom & Wild

Achieved A 22% Increase In Customer Engagement And A 19% Reduction In Customer Churn.

Read More
Braze case study

HBO Max LATAM
Entertainment
Entertainment
CASE STUDY HBO Max LATAM

Achieved A 22% Increase In Conversion Rates And A 24% Boost In Engagement.

Read More

Frequently Asked Questions(FAQ)

for Braze

What is Braze?

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

Braze is built for today’s on-demand, always-connected customers. It compares old database with live views of every customer and uses the information to create intuitive customer experiences, campaign optimization and more.

It uses these insights to make every experience relevant and unique across personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.

What is Braze used for?

Braze is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Customer Life Time Value by Engagement Management, Communication Management and Onboarding .

What are the top features of Braze?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Braze.

Who uses Braze?

Braze is used by Financial Services, Internet and Food & Beverages among other industries.

What are Braze alternatives?

MoEngage, CleverTap, Onesignal and Leanplum are popular alternatives for Braze.

Where is Braze located?

Braze is headquartered at 330 W 34th Street, 18th Floor, New York, New York 10001, US.
lightning

Peers used Braze for engagement management and communication management

Braze Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (31)
Analytics

3.41/5 ★

Read Reviews (151)
Custom Reports

3.26/5 ★

Read Reviews (286)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (31)
Analytics

3.41/5 ★

Read Reviews (151)
Custom Reports

3.26/5 ★

Read Reviews (286)

Software Failure Risk Guidance

?

for Braze

Overall Risk Meter

Low Medium High

Top Failure Risks for Braze

Braze News

Braze Named a Leader in 2024 Magic Quadrantâ„¢ for Multichannel Marketing Hubs for Second Consecutive Year

Braze, Inc. has been recognized as a leader in the 2024 Magic Quadrant for Multichannel Marketing Hubs for the second consecutive year.

27/10/2024 - source

Braze Announces Partnership with BET+ for Tech for an Equitable Future Grant Program as Applications Open for Newest Cohort

Braze partners with BET+ to launch the Tech for an Equitable Future Grant Program, inviting applications for the newest cohort.

23/09/2024 - source

Braze Feeds

Data Protection and Privacy for Customer Engagement

In this guide to data protection and privacy, we’ll go over essential strategies for respecting privacy and protecting data, while also delivering an impactful, compliant, data-based marketing strategy.

23/06/2024 - source

Transforming Customer Engagement Through Creativity and AI

Explore how marketing leaders can leverage AI and creativity to transform customer engagement with insights from Mariam Asmar, VP of Strategic Consulting at Braze. The article details the Flamework Framework, showcasing how top-performing brands can revolutionize their marketing strategies and deliver exceptional customer experiences.

19/06/2024 - source

Braze Employee Resource Groups Direct $300,000 to Community Organizations in Second Year of Program

In the second year of the Braze ERG Grant Program, our ten ERGs have allocated $300,000 in unrestricted grants to over 36 impactful nonprofits and charities worldwide since August 2023.

19/06/2024 - source

Braze Profile

Company Name

Braze

Company Website

https://www.braze.com/

Year Founded

2011

HQ Location

330 W 34th Street, 18th Floor, New York, New York 10001, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES E