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BrightLocal vs Phrase TMS (formerly Memsource): 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of BrightLocal vs. Phrase TMS (formerly Memsource) is based on a specific set of business needs and context. The comparison uses 5968 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BrightLocal and Phrase TMS (formerly Memsource)

BrightLocal, Phrase TMS (formerly Memsource), Moz Local, Google My Business, etc., belong to a category of solutions that help Local Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BrightLocal covers Rating And Review Management, Reputation Management with Social Media, White Labeling with Social Media, Social Media Management with Social Media, etc.

Phrase TMS (formerly Memsource) focuses on Workflow Management, Collaboration, Content Management with Promotions, Helpdesk Management with User Generated Content, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BrightLocal

Focus area

BrightLocal is better than Phrase TMS (formerly Memsource) for

Software Failure Risk

  • low

logo Phrase TMS (formerly Memsource)

Focus area

Software Failure Risk

  • low

About

BrightLocal: Local SEO Tools, Citation Building & Reputation ...

Innovative Translation Tools

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

74

25

Total Goals
(we found evidences for)

16

7

Top Processes

Evidences indicate better relative satisfaction


rating and review management


reputation management



social media management

social media analytics

scheduling post to social media

engaging on social media


customer feedback management

measuring customer satisfaction


communication management

sending & publishing communications

tracking & monitoring communications



engagement management

engaging and following up


content management

content publishing



generation of new leads


competitive intelligence


helpdesk management



contact list management


social media marketing



campaign management


products & pricelist management



training & onboarding


lifetime value management





conversion management


loyalty management

identify target customers


sales document management

proposal & quote management


referral management



sales call management



influencer marketing


workflow management


lead qualification

lead qualification: technographic


Top Goals

Goals Achieved

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Grow market share

  • Improve ROI

  • Establish thought leadership

  • Scale best practices

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Improve consistency

  • Improve efficiency

  • Improve visibility

  • See 13 more
  • Enter new markets internationally or locally

  • Improve consistency

  • Acquire customers

  • Improve digital and social presence

  • Improve brand engagement

  • Increase sales & revenue

  • Improve internal communications

  • See 4 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • promotions

  • website

  • out of home

  • brochure

  • video

  • mobile

  • mobile app

  • See 6 more
  • user generated content

  • blogs

  • promotions

  • website

  • out of home

  • brochure

  • video

  • mobile

  • mobile app

  • See 6 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting